httpv://www.youtube.com/watch?v=Um4gLMZDXkA&feature=player_embedded
Apple has released a new commercial for its iPad 2 that follows the same theme as its previous ‘We Believe‘ commercial launched in early April. Entitled ‘If You Asked’, the new ad focuses on the iPad’s user experience and how people perceive the device rather than its technical specifications.
The smooth guy in the voiceover reads:
If you ask a parent, they might call it intuitive. If you ask a musician, they might call it inspiring. To a doctor, it’s groundbreaking. To a CEO, it’s powerful. To a teacher, it’s the future. If you ask a child, she might call it magic. And if you asked us, we’d say it’s just getting started.
Apple’s commercials for the second-generation iPad thus far have been a little more personal than the company’s other ad campaigns; highlighting what users can achieve with the device, rather that what the device itself is technically capable of.
It really is amazing that the iPad is being used in so many amazing ways by everyone from toddlers to CEOs.
Killian Bell is a freelance writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.
10 responses to “Apple Launches ‘If You Asked’ Commercial for iPad 2”
Amazing! Totally love how Apple captures the essence of a product and communicates in the most humane way possible!
Kind of…. Their iPhone commercials are a little more, um, aggressive, whereas their iPad commercials are more emotional…. and their MacBook/Pro/iMac commercials are more hardware focused… Each product has an independent marketing message, that changes with the times. Good marketing from Apple and their ad agencies.
I guess creative studios resent those commercials, they are hard to ignore.
No cg or distracting animations.
Apple clearly follows its vision.
Idiosyncratic vision, hard to pin that all only as steve Jobs mark, he is a human after all!
this commercial reminds me of Apple commercial reminds me of an earlier era of Apple.
i think in the 80’s they had commercial like these?
its sounds like the same damn voice
Totally different from Google’s Dear Sophie ad :)