Business - page 22

Apple’s concept of the App Store works well for consumers. Search for whatever apps you want or need and buy or download them with one-click shopping in iTunes of the App Store app on an iPhone, iPad, or iPod touch. That system starts to break down when it comes to iOS devices in the workplace, particularly for companies that create internal apps that need to be rolled out to a large number of users. It can become even more complicated when dealing with employee-owned devices because IT may never see the iPhone or iPads that are being used and therefore need a specific set of apps.

The best option for addressing this need is the concept of an enterprise app store – an app that users can install from a central location on their corporate network that will allow them to peruse a selection of apps developed by their company’s IT department as well as business apps from Apple’s App Store.

It’s pretty much impossible to argue that Apple didn’t revolutionize and reshape the mobile intdustry in the U.S. and around the world. The iPhone changed the concept of what a smartphone could be in 2007. The App Store reimagined smartphone apps and how they could be sold in 2008. And the iPad revolutionized the face of tablet computing in 2010. Those are pretty significant accomplishments technically and culturally.

Now, we also know how Apple reshaped and grew mobile industry financially… and how all of that growth is pocketed in the process.

Often the first and biggest question that confronts any company developing a new mobile presence (or revamping an existing one) is whether to focus on developing a native app or a mobile web site. While each approach has its pros and cons, one way to decide may be to look at how users are accessing content on their mobile devices like the iPhone and iPad.

Unfortunately, the latest news from comScore is that users are evenly split between using a dedicated native app or using a mobile web browser to access content – making that criteria alone useless when it comes to developing a mobile strategy.

This fall, Sprint became the third U.S. carrier to offer the smartphone. Sprint is the third large largest carrier in the country and the only one to coninute to offer unlimited data plans to new customers – a point that Sprint makes in most of its advertising.

Sprint talked about the iPhone’s impact as part of its quarterly earnings Tuesday. Although Sprint reported large overall net loss of income, the company maintains that the launch of the iPhone was a success. It’s important to note that the iPhone, while helping Sprting add customers, was a factor than the larger than typical net loss, whichthe company expects to recoup in future quarters.

During the past few weeks, one quote from Walter Isaacson’s Steve Jobs biography has bounced around the tech and mainstream media. It’s the quote where President Obama asked Jobs about Apple manufacturing jobs that had been shipped oversees and Jobs responds “those jobs aren’t coming back” – words the President decided to ignore during his State of the Union speech last month. Instead, Obama called on tech companies to bring those jobs back.

With all due respect to the White House, it seems pretty likely that those jobs aren’t coming back. Anyone that doubts that needs to reread the first New York Times piece on Apple’s manufacturing partners. The U.S. simply cannot match the manufacturing capacity in China and elsewhere. Get over it. Those jobs are gone but that doesn’t mean Apple and other tech companies aren’t creating new jobs right here at home. In fact, Apple and other tech company have create an entire to category of jobs and filled half a million of them with American workers.

A big challenge for businesses and organizations is cost management, particularly in the current economic climate. Many companies are trying to maximise their budgets – one of the big factors pushing the BYOD trend. Where BYOD isn’t feasible, however, businesses may still have the need to support mobile professionals – and need to do so as cost effectively as possible.

Despite the common presumption that Apple solutions are more expensive, the iPhone offers companies unique advantages when it comes to keeping costs down – and those advantages aren’t likely to be found in Android devices.

A recent survey of mobile carrier execs by Deloitte highlights some of the major concerns over the next few years. Chief among them is losing control of the mobile industry and market space to platform developers – namely Apple and Google. As Galen Grumen points out for Infoworld, this scenario actually gives Apple more power than Google because Apple controls the entire iOS ecosystem, from operating system to hardware to app and media sales.

This situation has mobile carriers worried. Carriers in Europe have actually gone so far as to consider developing their own smartphone platform to compete with iOS and Android in the hopes of enough success to maintain bargaining power against the demands of Apple or Android manufacturers. But the big question is whether or not this is good for consumers and business customers.

Haliburton’s decision to choose iOS as its new mobile platform was made after “significant research” indicated that iOS “offered the best capabilities, controls and security for application development,” according to a leaked memo published by AppleInsider.  These capabilities, collectively known as mobile device management (MDM) features offer a solid framework that can be used to apply a number of security policies like complex passcode requirements and that a device’s data be encrypted.  MDM features also include the ability to IT departments to restrict access to iOS features (say installing apps or taking photos) and to monitor devices remotely.  Of course, they also include the ability to remotely wipe a device if it’s lost or stolen.

One excellent facet of MDM in iOS 4 and iOS 5 is the ability to monitor a device.  There are a wide range of states that management software, including the Profile Manager service in Lion Server, can collect about managed devices.  This includes seeing what apps have been installed, ensuring OS updates are rolled out, and being able to tell if a device has been jailbroken.

While all this may sound a bit like big brother, if you’re a major energy company with operations in dozens of countries, security can be a major issue.  Of course, I could say the same thing about a medical practice needing to maintain privacy compliance.

In what appears to be a watershed moment for Apple’s iOS, a leaked memo published at AppleInsider indicates the one of the world’s largest energy companies, Haliburton, will be transitioning to the iPhone as its exclusive smartphone of choice. That comes as a huge opportunity for Apple and iOS, and a huge blow to RIM.

According to the memo, the move will take place over the course of the next two years, but will be a complete transition from one platform to another with no plans to continues to support BlackBerry devices once the transition has been completed.

Microsoft has been pretty noncommittal when it comes to creating business tools for the iPhone and iPad.  The company has dipped its toes in the iOS pool with consumer-oriented release of My Xbox Live and an iOS port of its Kinectimals virtual pet game.  That’s in addition to an app that lets users access files stored in Microsoft’s cloud-based SkyDrive storage and a version of OneNote.

Although we still haven’t seen any firms signs of Office coming to the iPad beyond the handful of reports last fall, Microsoft is taking the iPad and iPhone seriously enough to include mobile apps for the devices for its Dynamics CRM 2012 suite as noted by ZDNet and 9 to 5 Mac.

Speak to most IT people about supporting Macs and you’ll hear the conventional wisdom that Apple doesn’t care about selling to large businesses or supporting enterprise customers. It’s an argument that has been made for years and it isn’t without some truth.  But, like the conventional wisdom about Apple products always being more expensive than their competition, it’s starting to get a little stale.

MacWindows reiterated the story this morning while covering Forrester’s prediction that enterprise customers will spend $47 billion dollars on Macs and iOS devices within the next two years.

I’ll be one of the first to admit that Apple rarely behaves like other enterprise hardware vendors.  The idea of offering up an 18 month or longer product roadmap, for example, runs completely counter to Apple’s DNA. But that doesn’t mean that Apple completely ignores its business and enterprise customers to the extent that is often portrayed.

In Apple’s iconic “1984” commercial, it wasn’t a stretch to realize that the big brother figure was meant to represent IBM. That makes it very ironic that IBM now has more Macs, iPads, and iPhones deployed than any company except Apple.

The extent to which Apple devices are being used at IBM became clear during a presentation at MacWorld|iWorld last week by Chris Peppin that detailed the initiatives of Big Blue related to Apple. Those initiatives are pretty shocking considering the fact that IBM was once Apple’s number one adversary in the business technology market.

It’s no secret that RIM’s attempt to create an iPad-killer with its PlayBook tablet didn’t deliver a success. In a move that was common of last year’s parade of iPad competitors, the PlayBook shipped almost as a public beta with core functionality like a native email app missing from the device. The PlayBook’s dismal sales haven’t exactly inspired positive reactions from developers, which could signal the death of not just RIM’s tablet but also future smartphones based on the QNX operating system that powers the PlayBook.

In a desperate attempt to build up a developer community, RIM has turned to an unlikely source: Android developers. The company has already developed tools that allow Android apps to be ported with relative ease to the PlayBook, but interest hasn’t exactly been high. Now, the company is hoping to entice more developers by offering a free PlayBook.

Windows Phone 7 hasn’t been the runaway blockbuster that Microsoft probably envisioned when it launched nearly a year and a half ago. Despite advertising campaigns and a strategic alliance with Nokia, Windows Phone use still ranks well below iOS, Android, and BlackBerry use. But new details about the platforms future that were leaked earlier this week show Microsoft may have a solid strategy for gaining marketshare with the next major Windows Phone update, which will likely coincide with the launch of Windows 8 for PCs and/or tablets.

One thing that seems very clear from this new information is Microsoft seems to be taking cues from Apple’s playbook when it comes to creating an ecosystem of devices – like making it easy to shift apps from a phone experience to a larger tablet experience.

The question is, can Windows Phone 8 and Windows 8 on tablets challenge Apple’s iPhone and iPad dominance in the business realms?

Every major tech company offers training and certification programs for their solutions, including Apple. For years, it’s been common advice to pursue certifications if you’re looking to get a job in IT for the first time or to if you want to move up the IT ladder. Certifications can sometimes make up for lack of on the job experience since they provide a way of measuring knowledge. If you expend the effort to pursue certifications for technologies that you use (or have used) on the job, it’s common wisdom that they’ll give you a leg up not just in getting a job but in negotiating your salary and benefits package.

Based on that wisdom it isn’t surprising that tech training programs with a goal of getting you certified are a big business. It doesn’t hurt that some US education loan programs, including those for returning veterans, can be used to finance training classes as an alternative to college. Yet a recent study shows that some IT certifications no longer equal success and higher pay. Does this mean certifications are worthless? Yes and no. The truth is that it often depends on the certification(s) in question. With iOS devices and Macs becoming business staples, the an obvious question is… are Apple’s certifications worth pursuing?

The sheer volume of available apps is one selling point for iOS. For those using the iPad or iPhone in the workplace, there is an ever-growing selection of business and productivity tools. Some of these, like the apps from Salesforce.com, tie into existing business solutions and are available at no charge. Others may not be free but fill critical business needs like those that provide the ability to view and edit Office documents (examples include Quickoffice, Documents to Go, Office2, and Apple’s iWork apps).

This presents a conundrum to some IT professionals. In business environments most desktop applications (Mac or Windows) are purchased using volume or site licenses and delivered to workers using mass deployment tools. The software, or more accurately the license to run it, is purchased as and remains company property.

iOS apps, on the other hand, are treated by Apple much like music tracks or TV episodes. They’re purchased using an iTunes Store account and can be installed on any iOS devices tied to that account. Essentially, they become the property of the person who has purchased or downloaded them. That flies in the face of traditional IT tactics – a point reported by Network World as a constant source of issue to IT departments and a point of discussion at the MacIT conference that ran alongside MacWorld | iWorld last week.

Business and technology are two words that have gone together for decades. Business and Apple technology – well, not so much. Let’s face it, Apple made a name of itself by calling out “the man” and not bending to his authority. That rebellious attitude and freedom to be yourself has always typified Mac users and it’s a razor sharp contrast to the image of guys in suits with BlackBerrys and Windows-based laptops.

So, it may be surprising to realize that one in five people use Apple products in the workplace. How do you explain that? Easy. Apple is launching nothing less than a revolution of what technology means in the workplace, and the iPhone and iPad are its agents. Over the next few years, expect nothing less than the total transformation of business and the workplace after Steve Jobs’s own vision. 

The first warning shots of that revolution were fired in January 2007 when Steve Jobs announced the iPhone. Most people then didn’t realize the iPhone was going to change the business world – RIM actually sarcastically thanked Apple for creating what its executives considered a toy.

Who’s laughing now?

The march just continues on for Apple’s entry into the enterprise. New numbers show 46 percent of large companies now provide Macs to staff with more than half of those companies planning to support the iPhone. As for Android, well, we’ve already heard that story, right?

Here at the business desk, we love to hear ways companies are falling head-over-heels for the iPad. The latest is a survey finding Apple’s tablet is all work in the office. Employees use the iPad for business more than 90 percent of the time, refuting concerns the device would be tied up flinging angry birds at all those smug pigs.

First came the consumer wave of tablet users, now it’s the turn of small business. Almost 75 percent of small businesses plan to mark 2012 with a tablet — odds on an iPad. “The iPad, just in the consumer market, is synonymous for ‘tablet’ in the business market,” new research finds.

Still shopping around for last minute gifts for your friends or family? Consider these three books authored by Cult of Mac writers, which may be just what you’re looking for.

On Friday U.S. Judge Lucy Koh denied Apple’s motion for a preliminary injunction against Samsung, which, if it had been granted, would have halted the sale of the Infuse 4G, Droid Charge, and Galaxy S 4G phones and Galaxy Tab 10.1 tablet in the United States pending the conclusion of the lawsuit. Because the case isn’t scheduled to go to trial until July 30, 2012 this would have been both a strategic and symbolic victory for Apple in its ongoing legal battles relating to alleged infringers of Apple’s intellectual property rights or, as Apple has called them, “copyists.” For now, we will have to wait and see what else Apple’s legal army will come up with in this dispute with Samsung. Barring further developments, Samsung can keep selling its Infuse 4G, Droid Charge, and Galaxy S 4G phones and Galaxy Tab 10.1 tablet in the United States at least until the case is tried next summer.

For those of you who haven’t been following this lawsuit, Apple doesn’t like the fact that some of Samsung’s products happen to look a lot like its own products and is suing to stop Samsung from allegedly ripping off its intellectual property (product design and packaging, design patents, and trademarks) and to collect damages for any harm Apple has already suffered. This ruling marks the most recent development in this saga and the redacted 65-page opinion offers some interesting insight into the case.

A good friend of mine recently bought a new iPhone 4S from her local Apple Store. When presented with her new iPhone, the Apple Store salesperson tried to sell her on AppleCare+. It was a hard sell; in her opinion, the Apple Store salesperson went about it in all of the wrong ways. She’s a savvy consumer, reads Cult of Mac and other tech blogs, and has even read my new book. She did her own research before she bought the iPhone. She understood the differences between AppleCare and AppleCare+. She weighed risks of accidental damage against the price and limitations of AppleCare+, and decided the extra protection wasn’t for her.

She passed on AppleCare+, but believes that she might have been swayed if she hadn’t done her homework. She made a choice and, whether or not it turns out to be the right one, she was the one to make it. But not everyone is going to take the time to evaluate the pros and cons of AppleCare+ and will be confronted with this question at the time of purchase. Might you or someone you know fall victim to a hard sell on AppleCare+?

A new study contains more evidence the iPhone is taking hold at work, even displacing the stolid business-centric BlackBerry as the smartphone of choice. Of enterprise workers carrying a smartphone, 45 percent said the handset is an iPhone versus 32 percent for the BlackBerry.

After a rather thorny relationship with the corporate class, Apple is getting downright chummy with businesses buying thousands of iPhones and iPads. The Cupertino, Calif. company now has access to the boardrooms co-founder Steve Jobs once rejected.