Samsung’s new “UnCrush” ad aims to capitalize on the backlash to Apple’s “Crush!” ad for the M4 iPad Pro. The South Korean company’s ad, released Wednesday, is a clear response to Apple’s controversial video, which showed a hydraulic press crushing musical instruments, toys and art supplies.
Samsung’s ad shows a woman playing a song on a battered guitar — using a Samsung Galaxy tablet to display the sheet music, naturally. You can see both ads below.
