Apple’s new ‘Shot on iPhone’ video ads are mesmerizing

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Meet the star of Apple's new ad.
Meet the star of Apple's new ad.
Photo: Apple

The long-running ‘Shot on iPhone’ ad campaign by Apple got a big update with eight incredible new videos spots featuring clips from unique locations all across the globe.

Bees, dogs, penguins and even a giant hippo star in the new video ads that were published today. The short clips highlight the iPhone’s video recording features like Slo-Mo and Timelapse while other shots are played in slow-mo. What makes the ads great is the simplicity of each show accompanied by awesome indie jams like “Chocolate (Milk Version)” by Jesse Rose & Trozé.

Watch all 8 videos below:

Rio de Janeiro, Brazil

Song: “Five Minutes” by Her

Los Angeles, CA

Song: “In Your River” by Snoh Aalegra

Pleneau Bay, Antarctica

Song: “Gossipo Perpetuo” by Jean-Jacques Perrey

Selfkant, Germany

Song: “Chocolate (Milk Version)” by Jesse Rose & Trozé

Kasane, Botswana

Song: “Make Me” by Ricky Remedy

Flight between Miami and Curaçao

Song: “Past Lives” by BØRNS

Byron Bay, Australia


Song: “Soda Pop Fiction” by Polyenso

Sepang, Malaysia


Song: “Florence (ft. Kwes)” by Loyle Carner