Apple celebrated Memorial Day by launching three new ads as part of its “Life is easier on iPhone” campaign.
The witty ads, which run 15-seconds each, focus on security, contacts, and performance on the iPhone versus generic other devices. Subtly harkening back to the classic “1984” Macintosh ad, Apple’s competition is shown to be dull and gray, while Apple is depicted as a colorful utopia where everything “just works.” Check them out below.
The surprisingly addictive new Pokémon game, starring everyone’s favorite fish Pokémon Magikarp, is just one of the great titles we’ve picked out for this week’s “Awesome Apps” roundup.
We’ve also got a tremendous free video downloading tool, a SEGA classic gone free, and a slate of productivity apps that now let you easily drag and drop content between them on your iPad.
Check out our picks below. There’s really no better way to spend the middle day of the Memorial Day weekend!
Looking for more evidence that the iPad Pro can be used to create stunning artwork? The cover of the latest issue of The New Yorker might be just the proof you’re searching for.
Created by the magazine’s long-time art editor Jorge Colombo, it depicts kids playing basketball near to his home in Brooklyn. “This was a risky drawing to make,” he said. “I kept worrying that the ball would hit me or the iPad.” Not that he let that stop him from creating a stunning image!
Whatever problems Apple may have been having embedding Touch ID into the iPhone 8’s display, it appears that it’s solved them!
According to a new report — citing Apple chip supplier TSMC — the next-gen iPhone will boast an optical fingerprint sensor to enable authentication directly by touching the screen.
Apple has hired Lauren Kern, one of New York Magazine’s most high-ranking editors and a former deputy editor at The New York Times Magazine, to work on Apple News as its first-ever editor-in-chief.
Qualcomm has asked a court to force iPhone suppliers to keep paying it royalty payments while it is in the middle of its standoff with Apple.
The tech giant has updated one of its lawsuits to include what it claims is additional evidence about Apple instructing third-party suppliers not to pay money they owe to Qualcomm. Qualcomm suggests that this is an underhanded tactic on Apple’s part to force it to settle sooner.
Jony Ive will take over from Sir James Dyson as the new Chancellor at London’s Royal College of Art, assuming the post in July 2017.
The five-year, unpaid position doesn’t take Ive away from Apple, although it will require him to take occasional meetings and help govern. And give him a few added trips to his home turf, too!
Jony Ive was interviewed on the BBC’s Today program on BBC Radio 4 today, during which he talked about the importance of design, and Apple’s push to embrace diversity.
“At Apple, we’ve been very clear about how important it is that we have a diverse pool of talent that we can hire from,” Ive said. He also described the way that Silicon Valley’s cultural diversity, comprising people from all over the world, is what makes it special.
2017’s iPhone 8 will be the first iPhone to boast an OLED display, but Apple’s not stopping it research into future display technologies.
According to a new report, Apple will be producing a small number of trial micro LED screens in the second half of 2017 at a factory in Taoyuan, Taiwan. While this isn’t the kind of production volume necessary for a product, it will give Apple the ability to evaluate whether or not these would be a good fit for future devices.
Want to learn Swift in school? Apple wants you too as well, which is why its just launched a new app development curriculum for its mobile programming language aimed at high school and community college students.
The curriculum, which is available as a free download today from the iBooks Store, will be adopted by six community college systems serving nearly 500,000 students this fall. No doubt more will follow in the near future.
Tim Cook hasn’t been shy about proclaiming China Apple’s future biggest market, but right now it’s causing the most problems.
According to analysts at Oppenheimer, Apple’s “Reality Distortion Field” is fading in China, as iPhone sales drop 20 percent. That’s at least twice as bad as any other market.
Designer and leaker Benjamin Geskin has posted a short video online, showcasing what he claims to be an identical dummy unit of the iPhone 8.
Backing up a lot of previous rumors about the next-gen handset, Geskin’s iPhone features a curved glass infinite display, lack of physical Home button, and vertical dual camera setup. Check it out below.
Jony Ive’s BFF Marc Newson may have played a role in the design of the Apple Watch, but he’s now turned his attentions to designing an entirely new timepiece. Although this isn’t one that you’ll be wearing on your wrist!
Instead, it’s a $12,000 limited edition hourglass, designed for the world’s leading online wristwatch magazine, Hodinkee. Check it out below.
National security requests for user data from Apple doubled in the second half of 2016, compared to the first six months, Apple’s newly-published biannual transparency report reveals.
Apple received somewhere between 5,750 and 5,999 orders during the July-December period of last year, compared to the 2,750 and 2,999 requests it was handed in the January-June period. This represents the highest total count in the 3.5 years since Apple first began releasing this information in a six-monthly report.
The iPhone 8 isn’t even out yet, and already Samsung Display has reportedly signed a deal with Apple to supply OLED panels for the 2018-era iPhone 9.
While Samsung is producing 80 million OLED displays for the iPhone 8, that number will allegedly more than double for the iPhone 9, for which Samsung will manufacture 180 million OLED screens.
To encourage manufacturing in India, Indian authorities have offered to let Apple import smartphone components for use in local manufacturing, tax free.
Apple previously asked for a 15-year tax holiday from paying tax on importing components it needed for Indian manufacturing. The request was denied by authorities, but it seems that a compromise may be reached, whereby Apple will gradually increase the local production of components in India.
The founder and CEO of Chinese tech company LeEco, which makes everything from smartphones to smart TVs, has stepped down from his position as chief executive.
Why would you know Jia Yueting? Because way back in 2015, he was the CEO forced to issue a groveling apology after LeEco issued an ad depicting Apple as Hitler — complete with a red armband showing the Apple logo instead of a swastika.
Ever been socially ostracized for wearing an Apple Watch band that doesn’t match the color of your sneakers, or is way too bright for the time of day you’re rocking it?
Such nightmarish scenarios are set to come to an end this June, courtesy of Apple and Nike’s latest collaboration. Announced today, Nike is releasing four new chic Nike Sports Bands for Apple Watch, coming in colors matching the Nike Air VaporMax Flyknit “Day to Night” collection.
Apple and Visa are on the receiving end of a lawsuit from tech company RSA SecurID, concerning security and authentication patents allegedly being infringed on by Apple Pay.
New photos posted online apparently reveal molds of Apple’s upcoming 2017 iPhone refresh — including both the major iPhone 8 upgrade, and the smaller iPhone 7s and 7s Plus updates.
While it’s not confirmed that the molds are genuine, they do appear to back up a number of details about Apple’s next-gen (and not quite so next-gen) handsets. Check the other images out below.
A rare functioning Apple-1 computer has sold for $112,000 at auction in Berlin — considerably less than the predicted $200,000-$334,000 auctioneers expected it to fetch.
Given that, in 2014, another Apple-1 computer sold at auction for an incredible $905,000, it’s proof positive that the spike in Apple-1 prices which followed Steve Jobs’ death is most likely over.
A gorgeously illustrated, story-driven game with an utterly unique gameplay mechanic is just one of the titles we’ve picked out for this week’s “Awesome Apps” roundup.
We’ve also got Google’s AI assistant, a classic Capcom game finally landed in the App Store after almost 30 years, and a third party keyboard that’s gotten even better. Check out our picks below.
Ghouls’n Ghosts may have first landed in video arcades almost 30 years ago in 1988, but it’s finally arrived on iOS — opening it up for both a whole new generation of gamers, and anyone wanting to get a quick nostalgia boost on their commute to work.
New York state records show that Apple has been lobbying hard against the Fair Repair Act, a bill that would force companies to sell replacement parts to customers.
Apple isn’t the only company opposed to the bill. According to New York State’s Joint Commission on Public Ethics, others include Verizon, Toyota, printer company Lexmark, heavy machinery marker Caterpillar, phone insurance company Asurion, medical device company Medtronic, and the Consumer Technology Association are also fighting against it.
Rumors that the iPhone 8 may come with a $1,000 price tag are seemingly backed-up by a new report claiming that components for the next-gen handset will be considerably higher than those for its predecessor.
According to China’s Economic Daily News, the 3D Touch module alone for the iPhone 8 will cost 150 percent more than the comparable module for the current LCD iPhone.