Steve Jobs designed the Apple unboxing experience as a careful process of introducing the customer to an unfamiliar product. And the Vision Pro unboxing is no different.
You don’t just rip the product from its box like a kid at Christmas! You carefully unpack it, examining each component as you go. The idea is to gradually show the customer the parts of the product and give them an idea of how they work together. An Apple unboxing is a very carefully thought-out process and ritual.
And, as you’d expect, the Vision Pro unboxing proceeds just as Apple intended. The new spatial computing headset is sleek, premium and very luxurious. This is no Fisher-Price View-Master.
And as for Vision Pro first impressions after using the headset for a few hours? I was originally skeptical of AR headsets after using a Meta Quest 3 and not liking it much at all. But I’m now a zealous convert. I may never take this thing off!
