The iPhone 5c isnāt a failure by any means, but even so, itās not selling as well as most people would have expected, with sales of the iPhone 5s believed to outpace its plastic midrange sibling by as much as three to one. And while itās true that the iPhone 5c is still selling well enough to make it the second- or third-best-selling smartphone at every carrier, itās still a middling success compared to the iPhone 5s.
Yet maybe thatās what Apple wants. In fact, maybe Apple realized that by selling the previous yearās phone for $100 less, they were cutting into their own margins by selling what was, in design, a luxury phone at a mid-tier cost. If so, the iPhone 5c is working exactly as designed.