https://www.youtube.com/watch?v=jiyIcz7wUH0
During the NFL playoff game between the San Francisco 49ers and the Carolina Panthers today, Apple has posted a new advertisement for the iPad, emphasing their tablet’s creative powers and the iPad’s ability to inspire and create.
The tagline is “What will your verse be?” The notion is that all of human life is a poem, and our individual lines are a verse in that poem. Depending on your own predisposition, you’ll likely either find it a little sappy and breathless or moving, but either way, Apple is right that far from just being for media consumers, the iPad is a profound creator’s device which can be used for filming, writing, 3D prototyping, and more.
There’s also a new Your Verse microsite, explaining the uses depicted in the commercial in greater detail. What do you think? How are you using your iPad to write your verse?
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
