In 2010, Steve Jobs proudly proclaimed Apple had become a “mobile device company.” Tim Cook went further, dismissing anything that wasn’t a mobile device as a “hobby project.” It sounded like the Mac’s days were numbered. At Cult of Mac, we even ran a story on how to replace your Mac with an iPad.
How things have changed. With Tuesday’s launch of the Mac Studio, Apple completed the best Mac lineup we’ve seen in more than a decade. The new M1 Ultra chip offers unprecedented desktop performance. And longtime Mac fans will welcome the return of Apple’s Studio Display monitors.
The Mac is most definitely back. So what happened? Why did Cupertino fall out of love with the Mac, and what prompted the change of heart?
