Apple TV+ controlled 8% of the U.S. streaming market in the first quarter of the year, according to market analysts. That’s the same share it had a year ago, showing Apple’s recent difficulties outcompeting its rivals.
One might think that three months of new episodes of the mega hit Severance would have pushed up the Apple TV+ share of the market, but it got only a small bump over the previous quarter.
Still, that doesn’t mean the number of subscribers to Apple’s video service isn’t growing. While its share of the market is fairly static, the size of the whole streaming market keeps increasing.
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