Apple’s Freeform app for iPhone, iPad, Mac and Vision Pro is a digital whiteboard you can use to brainstorm or gather ideas in one infinitely scrolling canvas.
You can use Freeform to throw together ideas with a colleague. You could build a presentation using Freeform’s scenes, kind of like using Prezi. Or, you can use Freeform as a drawing app with your iPad and Apple Pencil.
Freeform comes with all kinds of features for adding text boxes, rich links, drawings, clip art, sticky notes, files, photos, videos and more. It’s a great way to build a mood board or connect big ideas.
Keep reading below or watch our video guide to find out how to use Freeform.
![This clever PopSocket-style grip also works with MagSafe [Review] ★★★★★ Black iPhone 16 Pro with the Ohsnap Snap 4 Luxe on the back, sitting on a gray microfiber cloth.](https://www.cultofmac.com/wp-content/uploads/2025/05/Snap-Grip-Luxe-on-iPhone-Back-1020x765.jpg)

![Sigma BF is an Apple-esque camera for the pure joy of photography [Review] ★★★★☆ The Sigma BF, a simple aluminum full frame camera, sitting on a pine table](https://www.cultofmac.com/wp-content/uploads/2025/04/Sigma-BF-Front-Angle-1020x765.jpg)