In China, the state-run press has been attacking Apple non-stop for the past couple of weeks over warranty policies that showed the company’s “unparalleled arrogance.” Apple Stores were fixing broken iPhone returns instead of replacing the devices entirely like they do in the United States. There was also an issue with Apple’s 90-day warranty on replaced parts not matching China’s mandatory one-year warranty policy.
Things got so heated that Apple CEO Tim Cook had to issue a public letter to Chinese customers apologizing “for any concerns or misunderstandings.” Apple’s scrutinized warranty and return policies have also been changed to address the concerns.
After the apology, China is starting to warm back up to Apple.