Apple - page 67

Think I really blew it with some key part of the Apple Product Roadmap? Here’s your chance to do it one better.

I have uploaded the file I created to SlideShare (unfortunately, they convert to PowerPoint, but I did it and brought it back to Keynote and it looks right). Feel free to take it, add images, remove some, add commentary and just generally get creative with it. Then, when you’re finished, upload your finished file as a PDF to scribd and send me the link – I’ll provide links to the coolest stuff you come up with.

Get the file! 

Too often, we dissect minute details of a company’s everyday actions looking for signs of health or strategy. Unfortunately, quarterly reports and individual actions can be totally misleading. That’s why I’ve created the above map, which charts, near as I can tell, the evolution of Apple’s entire product family from the Apple I to the iPhone. I was inspired to do it by this chronological sort done by Edwin Tofslie that Fake Steve linked to last night. The images involved are of every major design revision, not necessarily model revision, that Apple has made in its 30 year history. So I decided to chart how various products superceded others in Apple’s history, and start to think about new implications.

I’m tired, I haven’t done much thinking, other than to notice that Apple’s four product lines really came together perfectly in 2001, just in time to launch the iPod from a position of strength. The above image is tiny, so head to Scribd to see it in full, especially as a PDF download. There’s a lot to take in, but I’m dying to know what you think. Do my connections make sense? Does a pattern emerge that implies where Apple will go next?

See the full map!

Christopher Null has created a special drink to loosen your wallet before buying an iPhone.

Any doubts about laying out thousands for the iPhone will magically melt away after three stiff Appletinis.

2 oz. Vodka
1/2 oz. Apple Pucker Schnapps
1/2 oz. Goldschlager
1/4 oz. Cointreau (or Triple Sec)

Photo of Greg Packer, first in line at Apple’s 5th Ave. store, from Wikipedia.

People think Apple users are all black-turtleneck wearing graphic artists who wear poncy designer glasses, but look at the mixed bunch lining up in NYC for an iPhone.

There’s a Air Force vet, a hair stylist, and a guard at the UN, according to a list drawn up by one of the waiters:

1. Greg Packer (https://en.wikipedia.org/wiki/Greg_Packer)
2. David Clayman (Future Inforte – CHICAGO SAP Consultant)
3. Jessica Rodriguez (Whipsmart woman with wicked soundbites
4. Rebecca Boorsma (Hair stylist)
5. Anthony Cardozo (Air Force Vet, Arabic Speaker, Purple Heart)
6. Kai Pauli (Security Guard at UN, German Speaker)
7. Benjamin Sherman (Unknown)
8. Vincent Nguyen (Entrepreneur, myitablet.com)
9. Damian Charles (High school student)
10. Mark Conn (Watch him wink!)

At Apple’s town hall meeting today, an employees asked Steve Jobs why the iPhone is being released at 6PM on Friday?

Jobs said Apple didn’t want people to have to take off from work, so they scheduled the launch after hours.

More on the all-staff meeting at Ars Technica.

An enterprising New Yorker has a small office for rent right above an AT&T store on 34th Street. The lease is very short. It expires on Friday, the day the iPhone goes on sale. It’s being offered as the perfect place to camp out for an iPhone.

The ad reads:

“small office space available. short term rental next week. directly above att 34th street store in manhattan. if you are camping out for the Iphone this is the place to hang out. limited number of spots available. bathroom and coffee. spots wont last! directly above main door to att. one flight up!”

Craigslist ad.

Been wondering just who is actually camping out to buy the iPhone when it gets released? Wonder no longer. Gizmodo has an interview with the lucky guy out front of the Apple Store in New York, and, let’s just say I don’t think they would hire him to dance in an iPod commercial.

Still, he’s going to have an iPhone on Friday, and I’m not. What’s dignity worth, anyway?

Technorati Tags: genius bar, iphone

Philip Elmer-Dewitt, author of the excellent Apple 2.0 blog, has rounded up the blogosphere’s analyses of Apple’s new guided iPhone tour. Definitely check the list out – it’s really awesome that Apple built in read-only support for PDFs, Word docs and Excel spreadsheets. A friend from Toronto showed me a PowerPoint slideshow on his Motorola Q. Having seen that, I’m desperate for Apple to do the same thing. You listening, Cupertino?

Technorati Tags: iphone, rumor

Apple has become the third largest music retailer in the U.S., besting Amazon in fourth, according to the latest quarterly survey by NPD Group.

Apple now has a 10 percent market share behind Wal-Mart (15.8 percent) and Best Buy (13.8).

Previously in fifth place, Apple leapt over Target and Amazon.

NPD said Apple benefitted from sales of iPods over the holidays, and a slowdown in CD sales. Year-on0year, CD sales are down by 20 percent in the first quarter, according ot Nielsen Soundscan.

Apple and Amazon are the only companies in the top 10 that sell digital downloads.

Reuters.

I got my first henna Apple tattoo last night. As you can see, it looks every bit as ill-advised as you might hope. More tragically, it happened at an office party, not even like a MacWorld event.

But I learned some stuff. The job was done by Renda Dabit of Henna Garden, who has done many, many Apple tattoos in her time. It sounds, in fact, like she’s the henna artist of the Bay Area Mac Community. I brought an iPod for her to use as reference, but she didn’t need it. Masterful work, but could you expect less from a henna artist regularly hired to work Bay Area Apple enthusiast events? I thought not.

On a less hopeful note, please see the picture below, taken hours after the original. Such a shame. I also had my fortune told, and I just have to assume that the shattered Apple bodes ill for next week’s iPhone launch…

Technorati Tags: apple, henna, tattoo

The vision of the Apple retail store model is a beautiful thing: Gorgeous fixtures, interactive demos, a theater and even a tech-support Genius Bar that make technology friendly. The reality is often a bit different, particularly in major cities. The Genius Bar is over-run with customers, and even making an appointment doesn’t ensure prompt service.

It’s a victim of its own success. The good news, though, is that the system can work. Take, for example, the case of my fiancee’s 12″ Powerbook.

Technorati Tags: genius bar, applecare, retail, warranty

No matter what one thinks of Safari for Windows (which has already been patched three days after launch and still can’t render A LOT of sites), it’s nice to see Apple attacking Microsoft’s browser hegemony on its own turf.

Right?

Unfortunately, not really. As John Lilly, COO of Mozilla, points out, when Steve showed off a pie chart depicting his vision of Apple’s Windows browser marketshare, he didn’t depict MS losing any share at all. Instead, the image just eats up all the alternatives, including the still-rising Firefox. And while I have my problems with Firefox (it strikes me as a program only a software engineer could love), I only want to see Apple bite into Internet Explorer’s customers, not the folks who have already sought out an alternative.

The computer world is not the American political scene, and there is room for way more than two players. And so it should be. The more browsers we have, the fewer “browser-specific” features develop and the more readily standards get adopted across platforms. We all stand to benefit from a diverse, competitive markets. A shame that Apple reveals they have no interest in the same.
John’s Blog » Blog Archive » A Picture’s Worth 100M Users???

Technorati Tags: firefox, safari

It’s a beautiful sunny morning here in San Francisco, and Wired News will be liveblogging Steve Jobs’ keynote at WWDC. We have reporters. We have cameras, and we have press passes. Check it out here at 10 AM. Don’t forget to refresh.

I predict Steve Jobs will introduce a multitouch mousepad at WWDC tomorrow morning — and that finger input will be one of the “top secret” features of Leopard.

The multitouch pad will look like a standard mousepad, but it’ll be finger sensitive, like the touchpads on most notebooks. But instead of one finger, it’ll be sensitive to multi-finger gestures and commands, like the iPhone.

The pad will completely replace the mouse, allowing users to control the Mac with their fingers — moving the cursor, selecting files and double clicking with a quick double tap of the index finger.

The pad will also respond to a whole new vocabulary of gestures, like Mouse Gestures in Firefox, which execute common commands (backwards, forwards, reload) with a sweep of the mouse. Using your fingers, you’ll open files by twisting to the left, as though turning an imaginary dial. Twist your fingers to the right to close the file.

The pad will be USB powered, and will have “soft buttons” for common commands like cut and paste, and delete.

Jobs will unveil multitouch at WWDC to give Mac programmers time to incorporate gesture commands into their software before Leopard’s release in October.

Of course, this is pure speculation. I’ve no evidence whatsoever this is going to happen. I’ve no idea if it’s even realistic. Can developers incorporate an entirely new UI into their software in a few months? Will people even want it? Don’t forget, the QWERTY keyboard is still around. People don’t like whacky new interfaces.

Still, Jobs made a big deal of the multitouch finger interface of the iPhone, proclaiming it the third great “revolutionary” interface after the mouse and the scroll wheel. It seems natural we should be using our fingers to interact with computers.

Others are doing it. Microsoft has it’s Surface table, and I saw a new HP TouchSmart PC at the weekend, which is controlled by a large touch screen. A woman was playing Solitaire on the screen with her fingers, and it worked really well. I was quite impressed.

Apple is already making moves towards gesture interfaces. The touchpads on MacBooks support two finger scrolling. And there’s the iPhone.

Part of the iPhone’s multitouch interface is based on the work of two University of Delaware professors, John Elias and Wayne Westerman. Elias and Westerman owned a company called FingerWorks that sold a multitouch Touchstream keyboard and an iGesture Numeric Keypad, which worked like the multitouch mousepad described above.

Apple bought FingerWorks in early 2005, along with the professors’ patents, which look like an entire platform for finger-based interfaces.
For one thing, using your finger seems to help with RSI, according to FingerWorks’ testimonials:

“I’ve been a LP user for about 8 months. It’s been the best thing that’s ever happened to me in the world of computers. I’m a mechanical engineer and I use it for 2D and 3D CAD drafting, as well as ‘normal’ office type use. Also, I’m a Linux and Windows user, and I love how it works easily in both environments.

I have RSI in both my left and right forearms and wrists. Since using the Touchstream, I’ve reduced pain considerably, and I am able to do work with much less pain.”

At the D Conference today, Steve Jobs admitted he likes the Secret Diary of Steve Jobs.

Walt Mossberg asked: Do you read the Fake Steve Jobs blog?

Jobs: I have read a few of the FSJ things recently, but I thought it was pretty funny!

Each Apple Store is intimate, friendly, educational and filled with new technologies to discover. They’re warm places, filled with helpful “geniuses,” great gift ideas and room to learn, fail and succeed. Each interaction is an opportunity for Apple to directly connect in an emotional way with its customers — a pure brand expression.
But as Apple’s influence and power as a company has grown, another electronics powerhouse, Sony, has headed straight downhill, with a mediocre retail presence reflecting its overall woes. The NY Times’s Randall Stross does an excellent job of chronicling the features that make Apple stand out and the symptoms of Sony’s disease in this feature from the Sunday Times. He does not, however, truly diagnose the patient or recommend a cure that people can actually use.
I’ll take that chance. Click through to hear what Apple is doing right, and why Sony Style stores feel so cold.

Technorati Tags: apple, retail, sony

Never one to pull a punch, Steve Jobs recently told Time Magazine that Al Gore can win the 2008 presidential election if the pro-environmental Apple board member wants to:

“If he ran, there’s no question in my mind
that he would be elected,” said Jobs, referring to Gore. “But I think
there’s a question in his mind, perhaps because the pain of the last
election runs a lot deeper than he lets most of us see.”

I have to assume that last sentence is humor. No one has ever seen Al Gore express emotion about the election, ever. Any pain at all would be the first anyone has seen. What do you think — is the world ready for America’s first iPresident?

Via MacNN.

Everyone on the planet is buzzing about Apple’s next round of laptop upgrades since the company announced it would switch from LCD screens to LED screens in the very near future. Here we are less than a month later, and Apple has upgraded its consumer MacBook line to include — features roughly equivalent to the existing MacBook line!

I know, I know, contain your excitement if you can. Why, instead of a base configuration of 512 megs of RAM, now every MacBook will ship with a full gig of RAM at the same price a year later! And instead of featuring either a 1.83 Ghz or 2.0 Ghz processor, now the ‘Books ship with either a 2.0 or 2.16 Ghz part! It’s almost like Moore’s Law is in effect or something!

I’ve got the full specs behind the jump. The new MacBooks also have 802.11n now, which is a very nice feature, and it means that these are very good, very mature pieces of hardware. It also means they’re about to get blown out of the water by Santa Rosa-based, LED-wearing MacBooks Pro. Sign me up for one of those instead, please.

Technorati Tags: macbook, puppy

Every few years, another writer who hasn’t followed Apple’s design heritage for very long decides to figure out where it comes from and why it’s been such a success. And every few readers, they end up talking with people extremely tangential to the process who haven’t been involved for at least 9 years. The latest is poor Daniel Turner, writing for the MIT Technology Review:

But the omerta that prevails at Apple proved too strong. Company representatives declined to speak with me, and sources only tangentially engaged with the industrial-design process said that they could not talk either. When I asked Paul Kunkel, author of the 1997 book AppleDesign, for tips on obtaining interviews, he laughed and said, “Go sit outside the design-group offices with a pizza.” What follows is as clear a picture of the Apple design process as we could get.

Which is to say, very out of date and filled with speculation. Don’t get me wrong — I think this as good a job as anyone could do analyzing Apple’s design group without getting behind the veil, but it’s nothing new to anyone following Apple long-term. I think it’s particularly telling that the writer couldn’t even get someone from Frog that worked on Apple products in the 1980s to speak on the record. A designer with no Apple ties had to step up.
Give it a read, though: It’s worth it just for the shocking revelation that Steve Jobs just might have a major impact on the final design of the company’s products. Huh. Couldn’t have guessed that!
The Secret of Apple Design: Technology Review
Via Digg.

Technorati Tags: apple, design, innovation

We at Wired set off quite a catty-wumpus last week by reporting that one of the reasons PC World Editor in Chief Harry McCracken departed the publication was that a piece called “10 Things We Hate About Apple” upset the company’s publisher, who supposedly favored a pro-advertiser bent to editorial.

As if to deny such reports, the magazine has now posted the article and its lovey-dovey companion piece, along with a cryptic reference to its tortured origins that doesn’t quite mention what really happened:

By now, you may have heard something about a couple of articles we’ve been planning about Apple and its products. We sure have.

The article itself is pretty toothless: “5. Where’s the BluRay?” Ooooooo. I’m shaking in my boots. Can this really have ended a respected tech journalist’s career?
PC World – 10 Things We Hate About Apple
Via Digg.

Technorati Tags: ethics, PC World

BusinessWeek released its list of the top 50 most innovative companies over the weekend, and, as usual, Apple won. This is the third time in a row. Now, far be it for me to knock any effort that names Apple the winner of anything, but I’m not terribly convinced by the methodology used to put the ranking together by BW and Boston Consulting Group. Surveying senior executives just seems so 1980s, and it inevitably means that quite shallow measurements are advantaged — flashiest product intros, most profitability attributable to new products, etc.

I mean, how honored can you be as most innovative in the world when Microsoft is No. 5? Or Sony moving up three slots to No. 10 in the year that they introduced the PS3 while Nintendo is at No. 39? Or Wal-Mart at No. 11 when Target’s down at No. 15? The entire index is suspect. Except for the part where Apple wins, of course.

Note to the senior executives of America: “Most Innovative” does not mean “hottest on the stock market.”

The 50 Most Innovative Companies [BusinessWeek]

Technorati Tags: apple, innovation

We’re down to just a month until Apple takes the wraps off what few unannounced features remain for Mac OS X Leopard. So let’s all sit back and revel in rumors of what Apple might do next, courtesy of AppleInsider:

According to the filing, different Dashboards could contain one or more of the same widgets and “state” information for a widget could be maintained separately for each Dashboard in which the widget appears, or it can be commonly maintained across all Dashboards in which the widget appears.

“Different Dashboards can be available or ‘owned’ for different users of a computer or other electronic device, such that each user can only access their own Dashboard(s),” Apple said in the filing. “A user can specify a Dashboard as being available to other users, if desired. A user can also specify, for any or all of the Dashboards he or she creates, whether other users are permitted to make changes to the Dashboard(s).”

Uh…sounds good!
Apple filing depicts interactive Dashboard cube interface [AppleInsider]

Technorati Tags: dashboard, leopard, mac os x

Wondering whether Apple’s public pledges of environmental responsibility would appease the company’s Green critics? Wonder no more. Greenpeace just publicly lauded the company’s suddenly forward-thinking stance on its own impact on the environment:

It’s not everything we asked for. Apple has declared a phase out of the worst chemicals in its product range, Brominated Fire Retardants (BFRs) and Polyvinyl Chloride (PVC) by 2008. That beats Dell and other computer manufactures’ pledge to phase them out by 2009. Way to go Steve!

But there’s always more to be done, of course:

But while customers in the US will be able to return their Apple products for recycling knowing that their gear won’t end up in the e-waste mountains of Asia and India, Apple isn’t making that promise to anyone but customers in the USA. Elsewhere in the world, an Apple product today can still be tomorrow’s e-waste. Other manufacturers offer worldwide takeback and recycling. Apple should too!

Either way, a big change. One other note: In all the excitement yesterday, I somehow missed that Steve’s environment made a public commitment to start using LED displays this year, all but confirming a long-standing rumor that upcoming laptops would soon transition away from LCD technology. All of which makes me extra-happy that I have held off on buying a new computer, eh?
Eh? Enh.
Tasty news from Apple! | Greenpeace International

Technorati Tags: apple, green, Greenpeace

PC World Editor-in-Chief Harry McCracken quit suddenly on Wednesday. According to our colleagues at the magazine, the sudden departure resulted from pressure to kill a story called “10 Things We Hate About Apple” that allegedly displeased CEO Colin Crawford. It’s pretty sordid.

The piece, a whimsical article titled “Ten Things We Hate About Apple,” was still in draft form when Crawford killed it. McCracken said no way and walked after Crawford refused to compromise. Apparently Crawford also told editors that product reviews in the magazine were too critical of vendors, especially ones who advertise in the magazine, and that they had to start being nicer to advertisers.

Yikes. Good for you, Harry.
Epicenter – Wired Blogs

Technorati Tags: ethics, PC World

Weight Recycled as % of Past Sales. Credit: Apple

In a case of life imitating art, the Real Steve Jobs is following the Fake Steve Jobs’ green lead.

On Wed. April 11, Fake Steve wrote:

By the end of this year I want Apple to be known as the greenest company in the world — not just in tech but in everything. If we’ve got to make hydrogen-powered computers and iPods that run on solar energy, so be it. Let’s get this done.

On Tue. May 2, Real Steve wrote:

Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple’s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas.