We at Wired set off quite a catty-wumpus last week by reporting that one of the reasons PC World Editor in Chief Harry McCracken departed the publication was that a piece called “10 Things We Hate About Apple” upset the company’s publisher, who supposedly favored a pro-advertiser bent to editorial.
As if to deny such reports, the magazine has now posted the article and its lovey-dovey companion piece, along with a cryptic reference to its tortured origins that doesn’t quite mention what really happened:
By now, you may have heard something about a couple of articles we’ve been planning about Apple and its products. We sure have.
The article itself is pretty toothless: “5. Where’s the BluRay?” Ooooooo. I’m shaking in my boots. Can this really have ended a respected tech journalist’s career?
PC World – 10 Things We Hate About Apple
Via Digg.
Technorati Tags: ethics, PC World
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
2 responses to “PC World Posts Anti-Apple Article Editor Allegedly Quit Over”
Someone quit over THIS? None of this article is embarrasing to Apple. If anything it’s a pack of whiner rants about the nature of the universe. “You cain’t always get whut you wa-unt…” The most absurd was #6. “They’re not perfect.” Huh? What in the entire earth would not qualify for this? Like Dell or HP or -anyone- met this criteria?
Who would bother to write such drivel? Who would bother to resign over not being allowed to display such drivel? It makes no sense.