Apple - page 37

An iPhone application developer has upped the ante on criticism of Apple’s App Store approval policies with apprejections.com, a website devoted to collating “all the known examples of rejected Apps.”

Adam Martin, CEO of UK-based Red Glasses, makers of three iPhone apps (and a software development start-up with a curiously thin web presence), created the site earlier this month to document and share all known examples of “what is actually rejected” from the App Store — and he pulls no punches in his critique of Apple’s process for deciding which apps and updates make it onto the iTunes App Store.

“Apple has a secret, undocumented, unquestionable, random process for deciding which applications to “allow” onto the deck,” claims Martin on the site. Ironically, his own BrainGame Summation (iTunes link) app had an update rejected this week for using a common workaround to bugs in the official Apple APIs; the worrkaround previously appeared to pose no approval problems but has apprently been the basis for several recent rejections.

“Apple point-blank refuses to document the criteria – or even to discuss the matter on anything except a case-by-case basis,” Martin writes, though he does allow that “in most cases, rejections [are] perfectly reasonable, and/or Apple had officially warned developers “don’t do this; we won’t allow it”.

But the site does take App Store gatekeepers to task for being, among other things, “unskilled staff [who] are given a technical tool (the secret static-analyer) [sic] which they don’t understand – but trust 100%, [causing them to] reject apps that haven’t done anything wrong, but which the tool (incorrectly) flags.”

Martin acknowledges that the fledgling site has only just gotten started, but writes that he’s “been following reports on app-rejection for over a year,” and aims to catalog everything unusual and unfair about the mysterious process for joining the 100,000 (and growing) iPhone apps available now on iTunes.

It’s now gone from “easy” to “tricky” to avoid having your App rejected by Apple, according to Martin.

Here’s the Top 5 Secrets for making a killer website to showcase your iPhone app, courtesy of the WebDesignerWall blog.

“To compete with thousands of iPhone apps in the App Store, having a good app icon is not enough. A nicely designed website for the app is very important. A beautiful website helps to drive traffic in and also makes your app stand out from the crowd.”

Here’s the list:

• One Page — Your app’s site should be one page. No more, no less.
• iPhone Image — Use an image of an iPhone running the app as the main design element. Drop shadow or reflection optional.
• Apple App Store Badge — The download button should be Apple’s App Store badge. Easy to spot and instantly recognizable.
• Animated Screenshots — All sites show screenshots of their app, but animated screens show it in action.
• Display Pricing — It’s frustrating for prospective customers to not know the price up front.

Link.

Objectified, the documentary about industrial design, is airing on PBS tonight. The critically-acclaimed documentary features Apple’s Jonny Ive, among others, geeking out about design.

It airs at 11pm on KQED in San Francisco. Check your local listings.

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.

The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB iPod Touch + $30 Gift Card for $295.00 at Target; and a Sony Speaker Dock Clock Radio For iPod/iPhone for $79.99 at Office Depot.

We’ll continue to update this guide as more retailers announce their Black Friday offerings in the run up to the big day.

The repair and teardown experts at iFixit are releasing more than 240 repair guides for every Mac mini and most iMacs produced since 2004. The company is also now selling iMac repair parts, from hard drives and RAM to power supplies and disassembly tools.

“The repair manuals include in-depth disassembly guides, model identification tips, troubleshooting techniques, and upgrade information. The 241 new repair guides use 1,452 photos to clearly communicate each step of the repair. iFixit repair guides are well known for world-class photography and clear, concise step-by-step directions.”

• iMac repair manuals — cover all 17″ and 20″ iMacs manufactured since 2004, including both G5 and Intel models.
• Mac mini repair manuals — cover all Mac minis since its inception in 2005.

Looking at Google’s Chrome OS demos today, I noticed a giant omission that bodes ill for its future: it’s not optimized for touchscreens.

Chrome looks like a nifty version of a desktop OS, like a version of OS X or Windows, that pulls a lot of data from the cloud. Yeah, it’s slick, thoughtful and forward thinking, at least in one sense: Cloud apps are clearly the future, so why not the OS also?

But it looks like a traditional WIMP OS (window, icon, menu, pointing device). Why isn’t Chrome optimized for finger controls? The future of computing is mobile devices; and the future of mobile devices is touchscreens. As far as I can tell, Google didn’t mention touch at all, and none of the press asked about it.

Google says the Chrome OS will be launched by this time next year, by which time Apple will probably have reinvented the mobile computing experience with a multitouch tablet.

Apple’s tablet will do for netbooks what the iPhone did for cell phones — make the competition look hopelessly antiquated, whatever OS they run. Google says the UI is still under development and is subject to change; they’ll have to change it radically if they want a chance of competing with Apple, which has already adapted Snow Leopard for touchscreens.

Like Steve Jobs says, quoting hockey player Wayne Gretzky, Google needs to be aiming for where the puck’s going to be, not where it’s at now.

Gizmodo’s Brian Lam tested the new 27-inch Quad-Core i7  iMac and found it’s a beast. Geekbench benchmarks showed a 2x to 3x improvement over the Core 2 Duo model, but most impressive was a real world DVD ripping test, using Handbrake:

On the Core i7 iMac, it took 43 minutes to rip a DVD, Storm Riders, a surfing film from the ’70s featuring Gerry Lopez (my favorite) and others. On the Core 2 Duo machine, it took 147 minutes! I know this is basically a DVD read test coupled with decoding and video conversion, but the results have me excited because this is a real task that takes my computer a long time to do, performed by a program that hasn’t been revised in a year.

Benchmarked: The Quad-Core i7 iMac is Super Fast

Reader Diego sent this in: “This at a restaurant in New York last week,” he says. “No words needed.”

Boy Genius Report has obtained details of Apple’s Black Friday deals — maybe. The site was sent an email flyer, due to go out shortly, that says Apple will offer 25% off all Macs; 30% off iPods (except the iPhone and iPod shuffle); and 15% all accessories as well as Apple software and hardware.

These deals look pretty killer. Maybe too killer. BGR cautions that it’s “unconfirmed.”

BGR says the deals are good only for November 27th, and that Apple stores will open at 6AM.

Link.

We’ve written before in this space about Apple’s unique status as a Muse to creative people. In fact, the initial impulse for this post was a search for striking pieces of art created on the iPhone.

Those are out there, too, in droves — and we’ll be featuring them soon in another gallery post.

Today, however, we bring you something we didn’t quite expect to find: a series of art pieces that shed a bit of perspective on the dark side of Apple.

This presentation is the work of Freek Bijl, a Dutch internet strategist, and in it he makes a lot of very interesting points.

Psystar, the unofficial Mac cloner, may actually have a shot at beating Apple, the Miami New Times reports in an interesting backgrounder on the two brothers behind the company, Robert and Rudy Pedraza.

The six-page profile includes several interesting factoids, including the revelation that their father is a convicted coke dealer.

The brothers started their knockoff business after one of them survived a near fatal car crash. The company is shipping boatloads of computers and is likely making money (quickly eaten by legal costs). Several copycats have cropped up, including the Moscow-based RussianMac.

To recap, Psystar sells cheap Hackintoshes that run Apple’s OS X. A Psystar machine costs about a third of a comparable offering from Apple, but runs OS X in violation of Apple’s shrinkwrap EULA license.

Apple is hell-bent on shutting the company down, but some IP experts think Psystar has a shot. The case hinges on the legality of EULAs — shrinkwrap licenses — that say you don’t own the software you buy, you license it. The legality of EULAs has never been tested in the courts, which makes the Psystar case so important. If Psystar wins, it may not only throw a wrench into Apple’s business model, it may alter the entire software industry.

The paper quotes a couple of intellectual property lawyers who say the tiny Florida company may actually win.

“They’ve already put some really good arguments forward,” says Randy Friedberg, an intellectual property lawyer following the case in New York. “There’s essentially one really interesting question here, and it’s whether that licensing agreement holds up.”

If rumors that Apple is adding an RFID reader to the iPhone are true, it’s huge!

An RFID reader would turn the iPhone into an e-wallet — allowing you to pay for everything, from a cup of coffee to a subway ride. It could also turn the iPhone into an ID card, a security access system and an electronic ticketing device.

It’s could also function as an easy and secure online shopping system that doesn’t require you to enter your credit card number.

Your iPhone could unlock your car, pick up e-coupons at the local mall, and pay for all your supermarket groceries just by laying it on top of the checkout.

Imagine if such a system was enabled on your iPhone. It would supplant your wallet — if enough retailers adopted the system, of course.

From now on, all Hackintoshes may be stuck at 10.6.1.

Hackintosh hackers have confirmed that 10.6.2 drops support for Intel’s Atom chips.

Writes leading hacker StelaRolo:

“The netbook forums are now blowing up with problems of 10.6.2 instant rebooting their Atom based netbooks. My sources tell me that everytime a netbook user installs 10.6.2 an Apple employee gets their wings.”

What’s this mean? StelaRolo says that a hacked kernel will likely appear, but Apple is clerly nuking the Hackintosh market.

In addition, Apple will not likely release any future hardware based on Intel’s Atom platform. Instead, Apple will concentrate on ARM-based hardware, the same platform as the iPhone. That includes the upcoming tablet.

As Seth Weintraub writes on Computerworld.com:

“Apple bought a processor-building company called PA Semi two years ago, in order to build chips for iPhones, said Steve Jobs. The chips that this new Apple division make will likely be the chips that power Apple’s tablet and even future laptops.”

Could Apple be catching Microsoft as tech’s most valuable company?

CNBC says Apple is already in Microsoft’s rearview mirror, and could unseat the software giant within two years.

While Apple is currently valued at $180 billion and Microsoft at $250 billion, Apple’s business is growing fast while MS’s is not.

“The biggest overriding reason why the company still has room to run is that its business is growing,” Erick Maronak, chief investment officer for the Victory Large Cap Growth Fund, told CNBC. “The day they introduce the tablet, that’s going to drive a lot of earnings.” (Maronak’s fund owns shares in both companies.)

Maronak said he would “not be surprised to see Apple’s market cap approach Microsoft’s in the next two years, though he also likes the software company’s growth prospects.”

Apple is already has a similar market capitalization to Google, Microsoft’s other big rival. Apple has doubled annual revenues to $36.5 billion since 2005, CNBC notes, and has boosted it’s stock price by nearly 900 percent in the last decade. Microsoft’s stock has fallen 35 percent in the same period.

CoM’s Take: We’ve argued here many times that the next 20 years of personal computing will belong to the consumer, not the busines market. Apple’s ease-of-use, design chops and vertical integration put it far ahead of anyone else when it comes to delivering consumer-focused technology.

Apple has just released the 10.6.2 update to OS X, which includes scores of bug fixes and improvements, including the nasty bug that can delete your data when using a guest account.

The “Guest Account Bug” was the big one, but Apple says the update fixes sundry issues, from Exchange contacts not showing up inSpotlight search to glitchy four-finger gestures. Full list of fixes after the jump.

The update has been eagerly awaited by Snow Leopard users suffering problems from spotty WiFi to constant spinning beachballs.

The update is available through Software Update or can be downloaded as a standalone installer. It’s available in two flavors:

Mac OS X v10.6.2 Update (473MB)

Mac OS X v10.6.2 Update (Combo) (479MB)

The update’s size when downloaded through Software Update can vary depending on your machine and the previous updates already installed.

Convert your mild-mannered Mac Pro into a hard drive speed demon.  Stuff it with drives fast enough to work with full-quality, uncompressed video. Get more than 300 MB/s on your internal drives! It’s so easy even I can do it!

I’ve been working in video production for the last 20+ years. When you’re working with video you need as much storage space as you can afford. You need a badass computer with big fat hard drives that scream.

You think you might wanna Hot Rod your Mac Pro?  This easy, step-by-step guide will show you how.

Serious craft from Japan’s Mobile Art Lab in transforming the iPhone into an amazing interactive image in a children’s story book from the future. I love it. All kids should get one for Christmas.

You can read what it’s all about in this Google Translation of their page.

Via dsonz

If you liked Wednesday’s interview with Apple ad man Ken Segall, just wait until you see what we’ve got coming next week.

We have an exclusive interview with one of the top people in the Apple story. I’d say they were number 3: the third most influential person in Apple’s history.

This is the first time they spoken publicly about Apple in many, many years. They have some good stories, a lot of fascinating insights, and a couple of surprises.

Can you guess who it is?

Isamu Sanada’s day gig is photography, but his passion is Apple mock-up design.

An amateur designer of fantasy Macintoshes with a website that showcases dozens of his speculative designs for Apple gear, Sanada got his mock-up cred back when he posted an amazingly prescient take on the Titanium G4 PowerBook months before the real deal was released.

Though he’s gotten lots of praise for his designs, Sanada has been quoted regarding his design chops humbly, saying, “Apple’s thought is more splendid than my thought.”

Hit the jump for more Steve Jobs lookalikes and if you find one out and about — or happen to be one yourself — send us a pic or post it on our Facebook wall and we may feature yours in a gallery post down the road.

Is this Steve Jobs driving a tank in a classic Apple TV spot from the late 1990s? That was the rumor at the time: Jobs was making cameos in Apple commercials.

Ken Segall, the TBWA ad man responsible for naming the iMac and Think Different, reveals the truth after the jump. He also shares some rare behind-the-scenes photos he took during the filming of this commercial and another from the same era.

Meet Ken Segall — the man who dreamed up the name “iMac” and wrote the famous Think Different campaign.

Segall is a veteran creative director who worked at Apple’s agency, TBWA\Chiat\Day, back in the day.

“I’ve put in 14 years working with Steve Jobs on both Apple and NeXT,” says Segall. “I’m the author of the Think Different campaign and the guy who came up with the whole “i” thing, starting with iMac.”

Segall collaborated closely with advertising legend Lee Clow, chief creative officer of TBWA\Chiat\Day, whose retirement was widely — but prematurely — reported last week.

In this exclusive interview, Segall talks about working with Steve Jobs, how Jobs initially hated the word “iMac,” and the importance of the Think Different campaign to Apple.

Adobe made its position on the unavailability of Flash for the iPhone clear Monday with a snippily worded announcement that points the finger squarely at Apple for any iPhone user who might end up at the ‘getflash’ web page.

But an interesting comment on the Reddit thread about the long-standing brouhaha makes it appear the Adobe folks might doth protest too much. Flash would suck the iPhone’s battery dry in less than an hour.

Here’s a couple of videos of the new 27-inch iMac in action as an external display. The new iMac is the first that can act as a monitor for another machine, but will only work with devices that output DisplayPort video, like newer MacBooks.

In these videos I’ve hooked my MacBook Pro (13-inch) to the iMac using Belkin’s Mini DisplayPort to Mini DisplayPort cable, which is available from Apple’s retail stores for $29.99.

Previously I tried to hook up the iMac using DVI and HDMI cables (and appropriate adaptors), but it didn’t work.

See the monster iMac in action after the jump.

Thanks Emil. And thanks Dane for fixing the videos.

BTW: Don’t miss our comprehensive review of the humungous new 27-inch iMac.

Kara Johnson, a material scientist at design and engineering firm IDEO, has just posted up a fun behind-the-scenes look at how some of her colleagues created the above shot of a 12″ PowerBook for dinner as part of her book I Miss My Pencil.

It’s actually surprisingly hard to wreak such meticulous havoc, and it’s fun to see the process of great engineers up close — especially since IDEO and its predecessor David Kelley Design engineered a huge number of Apple products from the late ’70s into the mid-’90s.

Hit the link to see the full process, if you’re not traumatized by the sight of violence against a Mac.

“Taking a Bite Out of Apple” [IDEO Labs]