Gizmodo’s Jesus Diaz wouldn’t recognize an understated argument if it politely coughed, tapped him on the shoulder, and then promptly blew his face off with a bazooka, so it’s no surprise that his latest post about the so-called “Apple Gestapo” Godwin’s itself from the start. It’s a hysterical and stupid overreaction to the practices Cupertino employs to maintain secrecy about upcoming products.
But even so, it’s worth a gander, because while Diaz’s interpretations of Apple’s procedures are utterly facile, it’s still a rare and unique look at exactly how Apple manages to keep some of the most widely anticipated products in the consumer electronic market quiet, year after year.
Just a week after Apple quietly upgraded their Mac Pro line to use 3.33Ghz quad-core Xeon CPUs comes our first good look at the processor that will likely drive the next significant refresh of the Mac Pro: the Intel Core i7-980x Processor. Naturally, the ‘x’ stands for ‘eXtreme.’
Hot off the 32nm production lines of Intel’s manufacturing factories, the Intel Core i7-980x shifts away from merely improving frequency towards more tangible performance gains. Although the new chips max out at 3.33GHz, each packs in an astonishing six cores and twelve threads per chip, meaning that a dual processor Mac Pro might boast twelve physical and twenty four logical cores, which would represent a huge performance bump to the video professionals who are Apple’s most expensive desktop’s primary customers.
Additionally, each Core i7-980x CPU boasts a 12MB Intel Smart Cache, hyperthreading support and an integrated memory controller, while supporting DDR1066MHz memory and sucking up 130 watts of power.
In short, despite Apple’s last stealthy refresh of the Mac Pro, you should hold off on buying a Mac Pro if you can until the Core i7-980x is released commercially in February or March. Final Cut Pro will thank you.
With all the discussion of the New York Times’s bizarre decision to run a column that states as received wisdom that the iPhone’s poor network performance in the United States is Apple’s fault and not AT&T’s, surprisingly little attention has been paid to the track record of reporter Randall Stross with regard to Steve Jobs.
So I visited his website, and I remembered where I’d seen his name — on the cover of a book I read in high school that made a tech prognosis so spectacularly wrong that it’s occasionally used as a case study against proclaiming whether a particular technology is a winner or loser. That book? Steve Jobs and the NeXT Big Thing. And its central premise was that Steve would never produce another tech industry hit. Seriously.
A woman traveling to Israel is questioned by security officers who are suspicious of her bag. So they take it out the back and shoot it, killing her MacBook. Amazingly, the hard drive survived.
“The Israeli security’s decision to shoot my laptop was nonsensical on multiple levels – unprovoked, unduly aggressive, a waste of government funds, etc.” the woman, Lilly Sussman, wrote on her blog.
Someone in the comments added: “These guys shoot every day at unarmed people, even children. Why so much surprise about a simple laptop?”
Is this the fabled Apple Tablet so spoken about on the collected gadget rumor sites of the Internet in that hushed whisper usually reserved for mythological artifacts of the gods like Achilles’ Spear or Hercules\ Cod Piece?
Originally posted by French site Nowhereelse.fr, the video purports to show a prototype of the Apple Tablet browsing through an Ikea catalog through a touchscreen interface effortlessly infused with the usual Apple flourishes: multitouch, cover flow and shake to shuffle.
It’s a gorgeous looking interface… but note the bluish tinges around the operator’s swiping, pinching and swishing digits: that’s blue screen technology, my friends.
In other words, to the question “Is this the Apple Tablet?” we must sadly answer: “No, it’s jolly well not.” Still, I have to say, it gives me hope: I’ve long thought of the Apple Tablet in terms of a colossal, book-sized iPhone, which is not a product I’ve ever particularly wanted. If this counterfeit video shows anything, it’s that the potential of the Apple Tablet is far, far greater than the name might first imply.
Apple’s patents only rarely give us the first look at new products in Cupertino’s pipeline, but they can still be wholesome brain fodder to chew over, as they at least give us a glimpse at the current problems the company is trying to solve. Let’s mull over, then, Apple’s two latest patents, each as different from each other as it can be.
The first patent Apple has applied for is a “technology” that would allow their Geniuses to know when a device has been “compromised” by being opened. It’s not much of a technology: it’s just a little sticker affixed between an electronics component and the chassis’ removable lid. Think of it like Apple’s own iteration of that venerable classic of anatomic technology, the hymen: Open your laptop or iPhone and the sticker will tear in half, thus letting any future delvers know that your device has been sullied.
Clearly, the aim here is to give Apple an excuse to void warranties on modified machines, which is understandable if not entirely welcome.
IQ test: Can you tell the Apple from the apple? @Gizmodo.
Whatever reality-bending substances are being imbibed, chewed or smoked at UPS, sign me up: they tagged Adam Jackson’s iMac Core i7 as a fruit.
And now his work tool is awaiting inspection by the FDA, after UPS did the smart thing by “submitting proper documentation” for what it believed was a 40-pound shipment of possibly forbidden fruit from China.
Sounds like a funny fluke, but there’s more than one burnt bulb at UPS processing centers — MG Siegler at Techcrunch had the same problem just last week.
Note to UPS: the words “apple” “mac” and “core” do NOT necessarily mean foodstuffs.
Or are they just PC people messing with us?
UPDATE: After viewing your comments about other incidents, we asked for a comment. Here’s what UPS had to say about it.
Today, Apple launched a new RSS feed for iPhone Developers, promising updates, tips and how-to information on a range of relevant topics — from development to distribution.
The idea is to keep iPhone devs on top of the ever-shifting highways and byways of getting an app on iTunes, including:
— Tips for submitting apps to the App Store
— Current turnaround time for app reviews
— Program updates
— Development and testing techniques
With complaint sites over rejections and possible scams growing along with the astronomical app sales, something needed to be done to get better info in a timely fashion to devs.
The first few headlines look promising (see below) it remains to be seen whether the RSS will be another reality distortion field emanator…
It took them eight months, but the planning commission in Cupertino granted Apple permission to rezone a nearly 8-acre property to expand the company’s campus.
Apple asked for the rezoning last year after purchasing the property back in 2006.
Check out Steve Jobs’ addressing the city council about Apple’s growing pains resulting in far-flung employees they considered leaving the town to reunite — keeping it soft until the end when he can’t help but mention that Apple is the largest local taxpayer. Council members make lots of kissy-kissy noises, but they didn’t reach a consensus.
The 7.78-acre property on Pruneridge Avenue, south of the Hewlett-Packard campus, houses two office buildings currently occupied by Apple employees.
The buildings were already on the property from the site’s industrial days. Before Apple purchased the property in 2006, the city rezoned the industrial site to residential in anticipation of a 130-unit townhouse and condominium project that previous property owners Morley Brothers had proposed.
It should be no surprise to anyone that the newest iMacs catapulted to the top of the sales charts when Apple released them in October. But just in case you have any bets going on the matter comes sweet analyst confirmation: Apple computers topped the list of the most popular machines sold at retail in October, according to the NPD Group. Gentlemen, collect your outstanding beers and pony rides.
(A meaty smack of the palm on the expanse of forehead above the pineal gland, and then the hand trails downward to shield the eyes, as if from a bright light, leaving only the grim rictus of a man self-repulsed still exposed. “Oh, jeez, thanks, Apple!” the blogger says. “Now I look like an idiot!”)
In addition to offering the new processor configuration, Apple has also expanded the hard drive space, now offering up to 8TB of storage in the Mac Pro, spread evenly between four hard drive bays. And while the quad-core 3.33GHz Mac Pro will add another $1,200.00 to the price of your machine, the 8TB of hard drive space is now standard.
While they were at it, Apple’s Xserves also got a bit of a beef-up, with the hard drive options again being expanded to 6TB across three hard drive bays. They’ve also updated their build-to-order RAM options on the Xserve, offering 4GB RAM modules which double the capacity of the quad-core Xserve to 24GB and the octuple-core Xserve to 48GB. Apple also states that the X-Serves will support up to 96GB of RAM under Snow Leopard, so 8GB RAM modules should work in these machines.
Despite the rumor of a dual Intel Core i9 Mac Pro configuration making a lot of sense (my guess is we’ll still see it at some point), Apple needed to patch the Mac Pro quick if they didn’t want the highest-end Core i7 iMacs cannibalizing sales, due to the latter machine’s superior price-to-performance ratio. A slight bump to the CPU frequency is a swift and easy patch to make while Apple looks into a more drastic refresh… although it also resets the countdown timer to the next Mac Pro refresh. My guess is we’ll see the Core i9 Mac Pros sometime early next year.
Harry McCracken at Technologizer is worried that Apple’s rumored purchase of Lala could be the best thing for iTunes – or the worst.
Harry has been testing LaLa’s as-yet-unreleased iPhone app, and it’s just like iTunes in the cloud. The app streams your iTunes music collection to wherever you are, plus you can buy new songs for a dime (well, streams of new songs).
“…all of a sudden, the iPhone’s relatively skimpy memory isn’t nearly as much of an issue, since you can stream all the music you’ve got in iTunes on a PC or Mac to your phone. You can also listen to and buy songs from Lala’s 8-million song store. It’s all surprisingly fast for a streaming service, and it even caches recent music you’ve listened to so you’re not completely out of luck if you don’t have an Internet connection.”
Harry is in love, and hopes that Apple will roll Lala’s functionality into iTunes if Apple buys the company. But he’s also worried that Apple may be buying Lala to kill it — it’s a competitive threat to iTunes.
Over at Silicon Alley Insider, the same notion is implicit in a quote from an industry insider who says LaLa’s licenses are non-transferable:
One industry source with years of experience in the digital music business is very surprised by the apparent deal. “I would be completely shocked,” he says. “None of the licenses are transferrable (not that Apple has a hard time getting licenses). Why would they buy it? Again, I’d be shocked.”
Thing is, as far as I know, Apple has no history of buying companies to shut them down. Anyone know any examples? And as Elliot Van Buskirk at Wired points out, Apple does have a history of buying companies to kickstart new products. Apple’s iTunes was based on SoundJam.
In addition, as we reported in August, Apple is building a one of the world’s largest data centers in North Carolina. Given it’s enormous size, the new data center is likely to focus on cloud computing, perhaps hosting services like Lala’s for Apple’s giant iTunes customer base.
Spot the difference between photographer James Duncan Davidson ‘s iconic photo of the of the first iPhone — snapped at Macwolrd Expo in 2007 — and Verizon’s new ad for the Droid smartphone. Says the snapper:
“I’m kinda speechless right now and I’m not quite sure what to think of it. Whoa.”
Steve Jobs quietly advised the One Laptop per Child project, founder Nicholas Negroponte said at the University of Pennsylvania yesterday.
Said Negroponte:
“I got an email from Steve Jobs (the night the laptop was revealed) he said you can’t build it for a hundred dollars, and my answer was oh yes I can. He was actually a very good critic, and each time we got to a point, I did talk to him.”
Of course, Jobs was right (Gizmodo reviewed the OLPC and concluded it was “a piece of shit”) but at least he tried to help, unlike Microsoft. Negraponte said Microsoft tried to “thwart” the project at several turns.
Jobs has a reputation as a bastard. And there’s no public record of philanthropic efforts (if any) but this shows he at least has a little bit of heart.
First Verizon snubbed AT&T’s 3G coverage in a snarky “There’s A Map for That” advertisement. Then they called the iPhone a Misfit Toy thanks to AT&T’s spotty 3G network. AT&T got hysterical about it, going to court to get the “false and misleading” ads removed from the air. Verizon’s breezy response: “The Truth Hurts.”
Now it looks like the little purse fight between the nation’s two largest cell providers is at an end: both Verizon and AT&T filed for an official dismissal of the case in an Atlanta federal court yesterday. Verizon also asked for their counter-suit against AT&T to be dismissed.
It’s hard to think of a more forward thinking bunch of visionaries than the true pioneers of the fastly changing frontiers of technology: hard core pornographers.
Time after time — Betamax, VHS, Laser Discs, DVD, Blu-Ray and the Internet — pornographers are the first to embrace new technology, hoping to add yet another sales channel to their already rich smut peddling arrays. Compare pornographers to industries like the RIAA or MPAA, who are hopeless to embrace new technology that might threaten their old, stagnating business models, and it’s really hard not to think pornographers are one of the few media entities out there who really get tech.
Needless to say, porn would like a piece of the App Store, but Apple’s prudish policies aren’t having any of that. But pornographers are nothing if not ingenious, and a group of them have now launched the Sex App Shop, which the press release heralds as “the world’s first legal alternative to [the App Store],” featuring a wide range of adult content from major labels like Playboy, Vivid, VCA, Wicked Pictures and New Sensation. Apps costs $0.99, and yearly memberships with unlimited downloads is available for $99.
Magazine publishers are drooling at the upcoming Apple tablet because it will allow them to repurpose their content for the digital age with minimal changes — and possibly charge for it.
Wired magazine, for example, has for a long time been trying to find a way to republish the mag digitally — but preserve the layout, especially the splashy ad spreads for advertisers. So the tablet is perfect for them. It’s the mag — on a screen.
Sports Illustrated is the latest magazine to join the fray with a slick-looking demo you can watch above.
It actually looks pretty cool. It’s an interactive magazine that preserves the best of the format — the big pictures, the slick ads — with digital-age multimedia and interactivity. Maybe the tablet will save the mag industry after all?
The Apple Store offers the factory-refurbished Apple Mac mini Intel Core 2 Duo 2GHz Desktop, model no. MB463LL/A, for $429 with free shipping. That’s a $70 drop since our October mention and one of the best deals we’ve ever seen for a Mac mini. It features an Intel Core 2 Duo 2GHz dual-core processor, 1GB of RAM, 120GB hard drive, two video interfaces (Mini DisplayPort and mini-DVI), five USB 2.0 ports, FireWire 800, NVIDIA GeForce 9400M integrated graphics, Gigabit Ethernet, AirPort Extreme wireless and Bluetooth, and dual layer SuperDrive. A 1-year Apple warranty applies.
At least it’s now quantifiable: AT&T provides the worst cellphone service in the country, according to a recent customer satisfaction poll.
Consumer Reports hit the streets and asked 50,000 readers across 26 cities to rank cell phone service according to voice service, messaging, internet access and customer support. Verizon came out on top, achieving the top two ranks in customer satisfaction in every category. Then came T-Mobile and Sprint.
AT&T? Dead last. Their highest average rating in any service category was total ambivalence, with most categories rated as poor or terrible.
We posted yesterday that Apple and Psystar had reached a partial settlement in their age-old legal conflict over Psystar’s manufacturing and marketing of PCs with OS X pre-installed. The only thing up in the air was exactly how much those Hackintoshing upstarts from Florida would end up having to pay.
Now the number’s out, and it’s not pretty: Psystar has agreed to pay Apple $2.67 million dollars in damages.
They don’t do it often, but when they do, Apple doesn’t like to mess around when it comes to suing other electronics companies for infringing upon their patents and intellectual properties. No, Apple lawsuits tend to end like a round of Mortal Kombat, at least figuratively. Close your eyes and you can mentally transpose Steve Jobs for Sub-Zero; as the judgment comes down, he holds aloft the fluid-spurting spinal column of a defeated opponent while screaming and staring into the sun. The internet then provides the commentary: FATALITY.
Bad news indeed, then, for Media Solutions Holdings, who must already be feeling the twinge of legal lumbar pain. Last week, Apple filed a patent infringement lawsuit against them, claiming that the company is using a host of different websites (such as laptopsforless.com, laptopacadapter.com and ereplacements.com) to sell knock-off MacBook and MacBook Pro MagSafe power adapters.
Even if Leander can’t quite figure out how to use it, the multi-touch capable Magic Mouse is quite a stride forward for Mac owners… especially given Apple’s execrable history of making decent mice. Still, no new piece of gear is without its technological problems. No surprise, then, that the Apple support forums have become the petri dish in which isolated Magic Mouse troubleshooting complaints have been allowed to multiply into a wider culture sample of product failure.
Techcrunch’s Michael Arrington has written a nice essay giving thanks this Thanksgiving — to Steve Jobs.
Arrington rightly points out that our world would be very different if Jobs hadn’t returned to Apple 12 years ago. Mobile phones would still be horrible, computers would still be ugly and the music industry would have collapsed.
“… What would our world look like without him? We’d likely still be in mobile phone hell. Chances are we still wouldn’t have a decent browsing experience on the phone, and we certainly wouldn’t be enjoying third party apps like Pandora or Skype on whatever clunker the carriers handed us. Even if you use an Android, Palm Pre or newer Blackberry today, you must thank Apple for pushing open the doors to mobile freedom. Think back to the phone you had in 2006, and then tell me you don’t love Apple for the iPhone alone (yes, I’ve moved on, but the iPhone was the genesis).”
I’m with Arrington. Let’s give thanks for Steve Jobs.
