Apple’s decision to sell national flag-themed Apple Watch bands exclusively in Rio may look like an official Olympics tie-in, but it’s actually a smart bit of guerrilla marketing that’s having the (unintentional?) side effect of drawing attention away from rival Samsung, a.k.a. the official phone sponsor of the Olympic games.
Apple’s Rio Watch bands dodge official Olympics sponsorship
Photo: Trayvon Bromell/Twitter
But would a digital crown make sense on a larger device, or will it feel out of place? Will it actually add useful functionality that enhances the user experience, or would it be little more than a useless gimmick that’s there for the sake of it?