Drake’s Views racks up 250 million streams on Apple Music

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Apple Music and Drake
Let's hear it for high-res Drake tracks.
Photo: Apple

Apple’s big bet on Drake is paying off huge for both sides and shattering records in the process.

Drake’s new album Views is only available on Apple Music, but it’s already been streamed over 250 million times in its first week and his album sales are on pace to be the biggest release by a male artist since Justin Timberlake’s The 20/20 Experience.

To put Drizzy’s streams into perspective, last year Justin Bieber broke the one week record with 205 million streams on his album Purpose, except his album was available on all major music streaming services.

iTunes sold more than 1 million digital copies of Views worldwide in the first week. The domestic numbers haven’t been given, but Drake would need 968,000 to match Timberlake’s last album. You can tell from his new song ‘Weston Road Flows’ that Drake is the only one not surprise by the insane numbers.

“Feel like the difference between us really startin’ to show
I’m lookin at they first week numbers like what are those
I mean you boys not even coming close”

Beyoncé’s new album Lemonade received huge hype last week, but Drake outsold it on the first day with 600,000 copies iTunes sales. It’s going out to brick and mortar and digital retailers on May 6th. Other streaming services will have to wait until May 13th to tap into Views

Drake sat down with Zane Lowe on Beats 1 Radio before Views was released to talk about how the album was made and how Drake approaches his craft. He’s set to co-host SNL on May 14th.

Source: The Verge