Months of rumors suggested Apple’s wearable device would be a health-centric powerhouse capable of predicting heart attacks, analyzing sweat and other miraculous feats. But in reality, the Apple Watch seems more like a sexy, supercharged fitness tracker than a full-fledged medical device.
Still, this is an ambitious first-generation device — a crucial step forward for wearables that points the way toward the comprehensive health and fitness device the Apple Watch could become.
We love it when Apple live-streams its keynotes so that we can watch along with those lucky enough to have gotten an invite, but yesterday’s was nothing short of a disaster. It was down more than it was up, and it made Tim Cook and Phil Schiller sound like Chinese girls. But if you missed anything, you can now catch up on-demand and uninterrupted.
Now we know that even Apple called its wearable “iWatch” internally, thanks to an incredibly rare slip-up by CEO Tim Cook.
In an interview with ABC News after Tuesday’s keynote, Cook casually called Apple’s new wearable iWatch instead of Apple Watch.
Dragging U2 onstage to end Apple’s big iPhone 6 event was more than a disappointing denouement to an otherwise solid piece of marketing theater: It was a tacit admission that the recorded music industry is gasping for its last breath.
During his peculiar onstage banter with Bono, Apple CEO Tim Cook called the iTunes-exclusive release of U2’s new album, Songs of Innocence, “the largest album release of all time.” He also crowed that dumping the record for free on iTunes’ half-billion users would make music history.
It did, but for all the wrong reasons.
One of the smaller details Apple failed to mention during today’s keynote was its new watch’s tolerance of liquids. While the Apple Watch is designed to stay on your wrist all day, it’s not suited for all situations.
It turns out that the Apple Watch will be just fine with a little water, but don’t plan on wearing it while swimming.
Tim Cook just took Apple into uncharted waters with a new product that could completely redefine the smart watch category, but when he took the stage, Tim says he Steve Jobs was on his mind.
Minutes after the keynote closed, Tim Cook met up with ABC News’ David Muir and said that he thinks Jobs was smiling down on the event, and would be incredibly proud to see what the company is doing today. Cook also talked a little bit about the development of the Apple Watch, revealing that it’s the first post-Jobs device Apple has released.
Watch the short interview below:
CUPERTINO, Calif. — The Apple Watch doesn’t look like it comes from some distant future, where cars drive themselves and we never have to go through airport security again. Instead, it’s clearly the best smartwatch Apple could design based on knowledge gleaned from today’s experts — including those in arcane arts like metallurgy and horology.
And you will absolutely want one.
It may not look like it yet, but after trying out the Apple Watch, I’m convinced it will become an essential piece of kit – as important as your iPhone.
Apple finally showed the world today what the media has been calling an “iWatch” for months. Apple Watch is the first new product category to come out of the company since the original iPad. It marks a “new era” for Apple, according to Tim Cook, and introducing it was even worthy of the “One more thing” tease made famous by Steve Jobs.
There’s a lot to digest about Apple’s first wearable, so we’ve made it easy for you. Here are the 10 most important things you need to know about the Apple Watch:
The iWatch is no longer a unicorn.
Apple finally unveiled its wearable device today — dubbed the “Apple Watch” — and Cult of Mac was there to get a hands-on look at the highly customizable smartwatch.
That like-new iPhone 5s in your pocket? Obsolete. How about that smartwatch or fitness band you’ve been carting around on your wrist for the past six months? Old news. If you whip out your leather wallet and try to pay with a rectangle of plastic — at least at the corporate stores Apple works with — chances are you’ll be looked at like an old fogey.
Apple has, once again, thoroughly owned the mobile category, expanding the ways we communicate, live and transact business in our daily lives.
This domination of the smartphone, smartwatch and mobile payment categories, as revealed in today’s big iPhone 6 and Apple Watch event, has us ready to hand over another load of cash to the Apple mothership, and gladly. As usual, there were some surprises — some awesome and some not so much — but here are the main takeaways.
Tim Cook and company brought down the house at the Flint Center in Cupertino, and while investors haven’t reacted positively, Apple fanboys are still trying to recover from the hurricane of incredible new products Apple just announced.
The Apple Watch, big iPhones, Apple Pay and even some new software features were previewed at Apple’s first fashion-forward event. But there were a couple of disappointments hiding in the dark corners of the Flint Center as well. Like, where was the talk about the Apple Watch’s battery life? And why is there no sapphire glass on the iPhone 6?
Here are the biggest disappointments from today’s Apple keynote:
What can Apple bring to the table, er, wrist, that Timex and any one of hundreds of cheap watches don’t already provide consumers?
That’s the question Harvard Business Review’s H. James Wilson asks today, and he comes up with a fascinating answer.
The iWatch, he says, won’t actually be a watch at all.