Apple has achieved what many thought impossible: manufacturing millions of Apple Watch cases using 3D-printing technology with 100% recycled titanium — while cutting raw material usage in half. The breakthrough marks a significant milestone in both sustainable manufacturing and production efficiency, with the company estimating the process will save more than 400 metric tons of raw titanium this year alone.
“It wasn’t just an idea — it was an idea that wanted to become a reality,” said Kate Bergeron, Apple’s vice president of product design, in a press release Tuesday. “Once we asked the question, we immediately started testing it. We had to prove, with continuous prototyping, process optimization, and a tremendous amount of data gathering, that this technology was capable of meeting the high standard of quality we demand.”
