A new report published today by Adobe demonstrates that, when it comes to both pay TV and the devices people choose for consuming digital media, Apple trounces the competition.
Having once dismissed its own Apple TV offering as just a “hobby,” the powers-that-be in Cupertino are likely to want to rethink that statement following the news that its set-top boxes doubled their share of premium video viewing quarter-over-quarter during the last year — overtaking Roku in the process.
Photo: Adobe
According to the report, premium video refers to
It’s a phenomenal showing for Apple, which demonstrates once again why the refreshed Apple TV has the potential to be absolutely massive for the company.
Despite slowing business for the iPad, tablets still represent the “media device of choice” for activities including watching videos and listening to music. After this, iPhone is the second-choice device, followed by Android devices as a whole, and then Apple TV.
“The streaming video space is growing fast, and Apple is growing as it relates to that space,” Adobe’s report says.
“Apple TV has great potential to be more than just a TV box,” concludes ADI principal analyst Tamara Gaffney. “It’s coming into the home because it’s a TV box, but it could very well evolve into something much more powerful and centralized as far as interacting with the Apple watch, iPhone, iPad and whatever other connectable devices we may have that Apple will come out with later. This is a fascinating trend.”
Seeing as Apple TV is set to become the new digital hub for your smart home — while a refreshed version later this year will reportedly boast a revolutionary remote control, its own dedicated App Store and a massive number of stations — it’s safe to say that Apple’s in a pretty good position right now.
Not bad for a “hobby,” is it?
Source: CMO
Via: TNW
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
9 responses to “Apple is destroying the competition when it comes to digital video”
You guys should do an article on the “Other” category. What the heck devices fall under “Other”, who is using them and why?
Amazon devices?
Great news, but the Apple TV has fallen WAY behind in functionality. It’s long overdue for a refresh and I was dismayed to hear that the new model won’t make WWDC. Hopefully they will at least announce a software update to current models that brings it in line with newer devices. For instance, cross-service voice search being added to the iPhone/Apple Watch Remote app would be a godsend.
Hang in there JK. When Apple finally does introduce the new Apple TV and it’s services I think we’ll be very happy indeed.
Since you like to play hyperbole with the numbers (5 to 10% rise is detroying?) you can also look and say that the 5% rise in ATV sales is at the sake of 5% drop from Mac. Does that mean Apple lost sales of $1500 PC to the cause of $99 ATV? And Roku did the same the PCs…. Funny business strategy….
Apple is destroying the competition in everything! Android doesn’t compare to iOS, in the same way Linux doesn’t compare to BSD!
In NZ ATV 3 is worse than a bathroom soap box(ATV 2 was great only if you can jailbreak), No idea why it is so popular in US…. I prefer a pie or Chrome Cast than this expensive shit.
Sign up to a geo-unblocking service like UnoTelly or Unblock-us and set your region to the U.S. I’m in NZ too and my entire TV watching revolves around using the Apple TV this way. Netflix, Hulu, HBO Now, Sky News UK, BBC iPlayer (via AirPlay), all for less than the price of Sky NZ.
Clearly you haven’t used an Apple TV before… I use mine on a daily basis and it is NOT only for watching TV. It is more than just a “bathroom soap box” – it’s a main source of connectivity for all your Apple devices! I’ll buy one for each room if I had more televisions…