Clearing the way for its own fitness-tracking wearables, Apple has stopped selling Fitbit activity trackers in the Apple Online Store, and has begun removing them from its brick-and-mortar retail outlets also.
Fitbit’s devices have been sold in Apple Stores for the past few years; quickly racking up close to 70% of the fitness-tracking device marketshare, courtesy of a head start over competitors such as Nike’s FuelBand and Jawbone Up.