With hip-hop icon Kendrick Lamar taking center stage at the Apple Music Super Bowl LIX Halftime Show on February 9 at New Orleans, Apple kicked off the artist’s Road to Halftime festivities Monday.
“Throughout his career, Kendrick Lamar hasn’t met the cultural moment so much as he’s defined it,” said Rachel Newman, Apple Music’s global head of content and editorial. “He is an artist’s artist — authentic to his core. We couldn’t be more thrilled to watch him headline the third Apple Music Super Bowl Halftime Show, in what’s sure to be another moment we’ll all be talking about for decades.”