Apple Intelligence - page 6

Contrary to popular opinion, Apple appears to be ahead in AI — and in some cases seems far in front of the competition. The revelation comes from an Apple white paper that hasn’t gotten much attention, but should.

A white paper on Apple’s Foundation Model, the company’s homegrown LLM (large-language model) that powers Apple Intelligence, reveals two important facts: it’s the safest in design and highly competitive with both Meta’s Llama and OpenAI’s GPT-4. This seems to debunk a big myth about Apple’s AI efforts: that the company’s privacy-first philosophy would hold it back.

The Apple Foundation Model is just as capable in tests of writing and summarization compared to the top LLMs by OpenAI, Meta, Mistral AI and others. And thanks to Apple’s strict guidelines for expunging harmful content, human-evaluated tests repeatedly rank its foundation model as the safest above all the rest — by a wide margin.

It looks like Apple Intelligence could be off to a good start.

Apple will seemingly continue offering enhanced specs on its Pro Max iPhone to differentiate it from other models. As a part of the strategy, the company might only equip the iPhone 17 Pro Max with 12GB RAM in 2025.

Additionally, the phone will feature an upgraded cooling system. This system will use a combination of a vapor chamber and graphite sheets for better thermal efficiency.

Apple does not plan to charge for Apple Intelligence in the next three years. Apparently, the company wants to add more advanced AI features before charging for it.

The Cupertino giant did not talk about eventually charging for Apple Intelligence during its unveiling at WWDC24 earlier this year.

This week on Cult of Mac’s podcast: Leaked iPhone 16 dummy units offer a possible peek at what this year’s lineup will look like. While the black titanium pro model looks pretty badass, let’s hope the other colors don’t prove accurate!

You can see the leaked iPhone 16 and iPhone 16 Pro Max dummy units we’re talking about in the show notes below.

Also on The CultCast:

• Apple Intelligence just arrived, and anybody can try it — if they’ve got the stomach for running a beta.
• A brain implant lets a guy use an Apple Vision Pro with his thoughts. Astonishing!
• There’s a new Apple podcast in town, and it’s run by a pair of Cult of Mac alums. Apple Core is a fun way to take a deep dive into Apple history.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Apple is working with regulators to bring Apple Intelligence to China and the EU. Apple’s CEO Tim Cook revealed this in response to an investor’s question during the company’s Q3 earnings call.

Cook said the company aims to “move as fast we can” to bring Apple Intelligence features to everyone.

Apple Intelligence took a big step toward release on Monday. The AI-powered features unveiled at WWDC24 entered beta testing so developers can start trying them out in the real world.

They are part of the initial round of betas of iOS 18.1, macOS Sequoia 15.1 and iPadOS 18.1, which are expected to launch in October.

When iOS 18 and iPadOS 18 launch this fall, do not expect Apple Intelligence to be part of the first releases of the operating system upgrades. The company’s cool new AI capabilities reportedly will arrive about a month later. Monday’s release of the first developer beta of iOS 18.1 — which includes some Apple Intelligence features — seems to confirm that release roadmap.

This means Apple Intelligence likely will arrive in October, around the same time as macOS Sequoia. So Mac users might get Apple AI along with their big upgrade.

Apple agreed to adhere to a set of voluntary artificial intelligence (AI) safeguards proposed by the Biden administration, according to a new report Friday. The move aligns Apple with other major tech companies like Alphabet, Amazon, Meta, Microsoft and OpenAI. It’s a collective effort to help ensure responsible AI development (although there are, as of yet, no penalties for flouting the firmly worded but fairly vague suggestions).

iPhone users could use AI to create their own artwork for playlists in Apple Music, according to code reportedly found in the latest iOS 18 beta. The feature would use Apple Intelligence’s ability to generate images based on simple instructions.

If true, this is be one of multiple new artificial intelligence capabilities coming to iPhone.

Apple has rejected reports of training Apple Intelligence and its AI model on YouTube videos without the creators’ consent. The company says OpenELM, its open language model, does not power Apple Intelligence.

Instead, it created OpenELM as a way to contribute to the development of open source large language models.

Apple reportedly wants to ship 90 million iPhone 16 units in 2024. The company hopes Apple Intelligence and other AI features will fuel the demand for its new iPhones.

For comparison, Apple shipped about 81 million iPhone 15 units in H2 2023.

Apple has increased its order of next-generation A18 chips from TSMC to between 90 million and 100 million units, according to a new report. That suggests it may anticipate increasing demand for its upcoming Apple Intelligence-boosted iPhone 16 series. An increase of roughly 10 million units over last year is nothing to sneeze at.

This week on Cult of Mac’s podcast: We’re excited about a bigger Apple Watch screen, dubious about a cheaper Vision headset tethered to an iPhone or Mac, and excited about new features coming soon to AirPods Pro.

Also on The CultCast:

• The latest iOS 18 beta brings a few new features, including a couple we haven’t talked much about.
• iPhone repairs are about to get a little more user-friendly.
• Sorry, EU. No Apple Intelligence for you! Is Apple actually scared to deploy its AI suite to Europe, or is Tim Cook playing chicken with EU regulators?

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Margrethe Vestager, the European Union’s commissioner for competition, said Thursday that Apple’s decision to not offer its artificial intelligence upgrades for iPhone and Mac in the European Union is an admission that the company knows the features are anticompetitive.

In contrast, Apple says interoperability requirements in EU law would make the AI features a risk to user privacy.

The iPhone 15 Pro and Pro Max will be able to run Apple Intelligence features, but no other current phone can handle the upcoming AI-powered features. Apple’s reasons for the limitation seem somewhat vague, at least so far. They don’t fully explain why a 2-year-old iPhone chip isn’t up to the job but a 4-year-old Mac chip is.

As it stands, some people harbor suspicions that it’s an attempt to force iPhone users to upgrade to the latest models this fall. And some iPhone 15 owners are angry that their relatively new devices won’t be able to take advantage of Apple Intelligence.

Cult of Mac asked Apple to explain the decision but we didn’t hear back. So, I’ll do what Apple hasn’t: Go through a range of hardware features and explore what role they might play in keeping Apple AI off so many iPhones.

In a move bound to raise eyebrows, Apple and Meta Platforms reportedly discussed integrating Meta’s generative AI model into Apple Intelligence. Besides Meta, AI startups Perplexity and Anthropic also reportedly talked with Apple about integrating their offerings into Apple Intelligence.

Update: The initial report of a possible partnership to bring Meta’s Llama large language model to Apple Intelligence made it sound like talks were ongoing. However, a new story published Monday said Apple rejected Meta’s LLM “months ago.”

iOS 18 will bring lots of useful features, big and small. But when the new iPhone operating system launches later this fall, you won’t get to enjoy all its new additions on day one. Many headlining features won’t arrive until later in the year or early 2025. But which iOS 18 features will be delayed?

Here’s a roundup of iOS 18 features that won’t arrive on launch day. Note: Many of these delayed features also will come to iPads and Macs in iPadOS 18 and macOS Sequoia. For the purposes of this article, we will talk in terms of iOS 18 only.

Apple revealed Friday that it will not introduce in the European Union the artificial intelligence features for iPhone, Mac and iPad it recently announced. The company blamed the EU’s Digital Markets Act for the decision.

Several other new features of the upcoming macOS Sequoia, iOS 18 and iPadOS 18 will also not debut in the EU.

iOS 18, iPadOS 18, macOS Sequoia and watchOS 11 bring exciting new features, but some of them might not arrive on older iPhones, iPads and Apple Watches, even if you can run the new software. Which features won’t older devices get? We rounded up everything we can find that won’t make it to aging gear.

The AI capabilities Apple announced at WWDC24 are nowhere to be seen in the first round of betas for iOS 18, macOS Sequoia and iPadOS 18. This despite the new Apple Intelligence features, like the ability to summarize documents or create new emoji on the fly, are the highlights of the upcoming operating system upgrades.

So those eager to try Apple AI can hold off installing these buggy prerelease versions. It’ll only be a disappointment.

Apple is not paying OpenAI for ChatGPT access in iOS 18, according to a new report. Neither is OpenAI paying Apple for the privilege of integrating its chatbot into millions of iPhones later this year.

A news story sheds light on the high-profile arrangement between the two companies — and details how it is more than about money.

Judging by the reaction to Tim Cook’s post on X about Apple Intelligence, the internet is not ready for Siri integrated with ChatGPT. After Monday’s WWDC24 keynote, the Apple CEO posted a link to X about the new AI capabilities coming to Apple devices.

Immediately, dozens of critics — including Elon Musk — piled on. They slammed Apple for working with ChatGPT, which the vast majority of the commenters don’t trust.

“You’ve just ensured that no member of my family will EVER buy another Apple product,” wrote one. “Enjoy your spyfest!”

However, the hailstorm of surprisingly vitriolic and emotional comments seems based on a basic misunderstanding of how Apple Intelligence will work. As privacy-focused as ever, Apple put tons of work into making sure Apple Intelligence will keep your data secure, even from the prying eyes of AI companies it works with.

Here’s why it looks like Apple is doing AI right.

During its WWDC24 keynote Monday, Apple laid out dramatic new software updates coming to iPhone, iPad, Mac, Apple Watch and Vision Pro — and the awesome Apple Intelligence features that will power them all.

But if you don’t have time to watch the full hour and 45-minute long affair, here it is in just 90 seconds.

After Cupertino confirmed rumors that it would integrate ChatGPT into iOS 18, iPadOS 18 and macOS Sequoia as part of its Apple Intelligence framework, Elon Musk threatened to ban iPhones and other Apple devices from his company’s offices over security concerns.

“If Apple integrates OpenAI at the OS level, then Apple devices will be banned at my companies,” Musk — who runs Tesla, X and SpaceX, among other things — said on the platform formerly known as Twitter. “That is an unacceptable security violation.”

iPadOS 18 includes many long-requested features, including greater Home Screen personalization options and a Calculator app, at long last. But it’s the many new AI-related enhancements that really stand out.

“Our most versatile device is becoming even more powerful and intelligent than ever with iPadOS 18,” said Craig Federighi, Apple’s SVP of Software Engineering. “With fun new ways to personalize the Home Screen, a redesigned Photos experience, major updates to the Notes app, the addition of Calculator with Math Notes, and the groundbreaking introduction of Apple Intelligence, iPadOS 18 brings incredible new features designed for the unique capabilities of iPad, making it even easier for users to get tasks done.”