It’s a widely established fact that Android dominates the mobile landscape’s market share globally. IDC’s most recent numbers say Android accounted for 80% of the market in the third quarter of 2013, while iOS only accounted for 13%.
But there’s much more to consider than just market share when determining who’s winning the mobile wars. For instance, Apple brings in the lion’s share of mobile profits. We told you just earlier today why developers pick iOS to make apps on before Android: apps on Android generally make only a fraction of the money that can be mined from App Store users.
Adfonic tracked third-quarter mobile ad impressions and found that iOS received twice the number of ad impressions of Android. That means there’s a much higher level of user engagement on iOS.