August 3, 1977: The Tandy TRS-80 personal computer makes its debut. The first affordable, mass-market computer gives the Apple 1 some serious competition.
Although the TRS-80 arrived the year after the Apple 1 and a few months after the Apple II, it proved to be the first “Apple killer” on the market, predating later rivals like the IBM Personal Computer as Apple’s first big tech industry opponent. And, for the longest time, Tandy’s computer seemed to be on course to win.
July 20, 1978: Apple DOS makes its debut on the Apple II, giving Apple its first official operating system.
A command line interface with green text prompts on a black background, Apple DOS looks incredibly primitive next to today’s graphical user interfaces. Nonetheless, for Apple users, this was the macOS Sierra of its day.
July 19, 2000: Apple launches its futuristic-looking Power Mac G4 Cube. The clear computer is one of the company’s most jaw-droppingly gorgeous machines, but ultimately becomes one of its biggest disappointments.
Technologically, the G4 Cube was a game-changer. Financially, it was one of Steve Jobs‘ most notable failures.
July 12, 2004: Apple boasts that the iTunes Music Store has sold its 100,000,000th song, and marks the occasion with a generous gift for the lucky downloader.
The song in question is Zero 7’s “Somersault (Dangermouse remix),” purchased by Kevin Britten from Hays, Kansas. The 20-year-old receives a personal phone call from Apple CEO Steve Jobs congratulating him. Britten also gets a 17-inch PowerBook, a 40GB iPod and a gift certificate for a massive 10,000 (!) iTunes songs.
July 8, 1991: The first QuickTime beta arrives, making it possible for people to play movies on their Macs for the first time, with no extra hardware needed.
The innovative software showcased Apple’s commitment to pushing technological boundaries and set the stage for the seamless integration of video into everyday computing.
July 1, 1976: The Apple 1 goes on sale, becoming the first computer ever sold by the Apple Computer Company.
Arriving the same month Jimmy Carter was nominated for U.S. president, Family Feud debuted on TV, and the United States celebrated the 200th anniversary of its Declaration of Independence, the Apple 1 is only produced in small numbers, and sells for the unusual price of $666.66.
Given its position as the company’s earliest arch-nemesis, Apple’s partnership with IBM was massive news when it was announced a couple of years ago. But it wasn’t the first time the two companies had agreed to help one another.
On 30 June 1993, Apple and IBM shipped their first collaborative product: the catchily-named “SNA.ps 5250” emulation software package, which for the first time let Mac users run software available previously only for IBM PCs. It was the first step in allowing Macs and PCs to talk to each other in a way that didn’t trap their respective users in proprietary ecosystem hell.
Arriving on this day in 1993, the Macintosh LC 520 was among the first of Apple’s LC 500 series of medium-price Macs.
Selling for $2,000, it was particularly popular in educational institutions, a market Apple continues to pursue today. If you went to school in the decade of Nirvana, Bill Clinton and Pulp Fiction, this could well have been the Mac you used!
June 27, 1997: The worst financial year in Apple history comes to an end. During the quarter, Apple lost $56 million — effectively bringing an end to then-CEO Gil Amelio‘s 500 days running the company.
The $56 million loss contributes to an overall Apple loss of $1.6 billion during Amelio’s reign. It effectively wipes out every cent of profit Cupertino had earned since fiscal 1991. In other words — ouch!
June 23, 2003: The Power Mac G5 goes on sale. Affectionately nicknamed the “cheese grater” due to its distinctive perforated exterior, it’s Apple’s fastest-ever machine — and the world’s first 64-bit personal computer.
“The 64-bit revolution has begun and the personal computer will never be the same again,” Apple CEO Steve Jobs said in a press release describing the beastly machine. “The new Power Mac G5 combines the world’s first 64-bit desktop processor, the industry’s first 1 GHz front-side bus, and up to 8GB of memory to beat the fastest Pentium 4 and dual Xeon-based systems in industry-standard benchmarks and real-world professional applications.”
June 13, 1989: Canon Inc. invests $100 million in NeXT Inc., the computer company founded by Steve Jobs after he left Apple.
The massive cash infusion gives Canon a 16.67% stake in NeXT. It also helps the money-losing company find a direction that ultimately leads Jobs back to Cupertino.
June 9, 2008: In the music industry, they talk about the “difficult second album.” Fortunately, that doesn’t hold true when Apple unveils the highly successful second-gen iPhone.
Adding GPS, 3G data and a higher-quality build than its predecessor, the iPhone 3G is arguably just as revolutionary for what it does on the software side. iOS 2 introduces push email, turn-by-turn navigation and, most significantly of all, an App Store — something Apple co-founder Steve Jobs said the company wouldn’t allow.
Check out the debut of the iPhone 3G below.
June 7, 2010: Steve Jobs introduces the iPhone 4 at Apple’s Worldwide Developers Conference in San Francisco.
“For 2010, we’re going to take the biggest leap since the original iPhone,” Jobs says, addressing a crowd inside Moscone Center. “So today, we’re introducing iPhone 4. Fourth-generation iPhone. Now, this is really hot.”
He then touted the device’s all-new design — and cracked a joke about the sensational leak that revealed the iPhone 4’s look in the preceding months.
“Now, stop me if you’ve already seen this,” Jobs said, to raucous applause, before cannily reclaiming the narrative. “Well, believe me, you ain’t seen it. You’ve gotta see this thing in person. It is one of the most beautiful designs you’ve ever seen.”
For years, Apple has been under pressure to open an Apple museum. The company’s rich and storied past has its fans clamoring for a central repository of that history.
Word from the company: No. Apple’s leaders say they are more interested in the future than the past.
In fact, the most complete historical collection of all things Apple is nowhere near Cupertino. The serious Apple fan must travel to, of all places, Savona, Italy.
Legendary Silicon Valley tech adviser and former Apple board member Bill Campbell had died.
Campbell was popular for dishing out wise advice to top tech leaders like Steve Jobs, Larry Page and Jeff Bezos, and was popularly known by his nickname, “The Coach.”
This week on The CultCast: We look into the past at some of the most pivotal moments in Apple’s 40-year history. Plus: Why the iPhone 7 Plus may be your only choice for dual cameras; what it’s like downsizing from the iPhone 6s to the SE; and we pitch our favorite new tech and vote on which is best in an all-new Faves N Raves!
Our thanks to Squarespace for supporting this episode of Cult of Mac’s weekly podcast. It’s simple to build a website that looks beautiful on any device that visits at Squarespace.com. Enter offer code CultCast at checkout to get 10 percent off.
Apple turns 40 today and, while a lot has changed since the company’s early days, it seems that questions about government snooping have not.
ABC News today released footage from a vintage interview in which a very young Steve Jobs debates computers on a 1981 episode of Nightline.
In addition to trotting out his “bicycle for the mind” metaphor, Jobs also talks about how best to stop the government from snooping on your computer, a topic that seems very timely in the aftermath of Apple’s battle with the FBI.
Check out the Steve Jobs interview below.
Over the past 40 years, Apple has been many things to many people. Innovative or imitative, premium or overpriced, saintly or evil — everybody’s got their own take on what Cupertino and its revolutionary products mean.
While Apple was founded on April Fools’ Day in 1976, the company and the profound impact that its shiny devices have made on our lives is truly not a joke. Here’s what Cult of Mac staffers said when asked to describe what the company means to them in a single word.
Apple turns 40 years old today, and what a journey it’s been: from a promising homebrew startup to an underdog fighting off bankruptcy to an industry-straddling behemoth with $233.7 billion in revenue, all thanks to the vision of the co founder of apple.
It’s impossible to boil down every significant Apple event into one story, but we did our best to pick out the 40 most significant moments in the company’s past.
Check out these key moments in Apple history below.
In case you didn’t know, Apple turns 40 today. To celebrate, the company is giving a wink to longtime fans with a cheeky nod to its past.
A pirate flag flying outside Apple’s campus at 1 Infinite Loop is a reference to the “Jolly Roger” pirate flag flown by the original Macintosh team when it was developing Apple’s (arguably) most iconic computer back in the heady days of the early ’80s.
Before Steve Wozniak co-founded Apple Computers, he was just a super-nerdy kid who loved to operate HAM radios. In a new video interview detailing the most formative moments in his totally geeky life, Woz explains how he went from tinkering with electronics to teaching himself binary by 5th grade, and then made a machine that played tic-tac-toe in 6th grade.
Woz eventually got so good with machines that he could design a mini-computer in two days. Those skills led to his creation of the Apple II computer, which put his and Steve Jobs’ fledgling company on the map.
Watch as Woz recounts his childhood obsession with computers, during the humble beginnings of Silicon Valley, below:
John Sculley may be best known to a generation of Apple fans as the CEO who made the company choose between him and Steve Jobs. But he’s also a successful investor, mentor and entrepreneur — as well as the person who increased Apple’s sales from $800 million to $8 billion during his decade at the top.
In an interview with Cult of Mac, Sculley, who ran Apple from 1983 to 1993, tells why he doesn’t wear an Apple Watch, makes the case that AAPL stock is undervalued, explains how the Steve Jobs movie twisted facts, and talks about his new book Moonshot and the future of entrepreneurism.
Only a handful of products Steve Jobs introduced to the world became flops, but three years after he was kicked out of Apple, the tech visionary unveiled his biggest failure ever: the NeXT computer.
Video footage of Jobs’ first major public appearance since he left Apple in 1985 was lost to the world until researchers for Aaron Sorkin’s movie came across two videotapes of the NeXT’s gala unveiling at San Francisco’s Davies Symphony Hall in 1988.
‘Tis the season to be jolly — or, if you’re a tech writer hoping to score enough clicks to help pay off the post-Christmas credit card, ’tis the season to label this the worst year for Apple since records began.
From Gizmodo’s restrained “Everything Apple Introduced This Year Kinda Sucked,” to The Verge calling this the year Apple spent in beta, to Bloomberg banging the “lemon of the year” gong for the Apple Watch, pundits aren’t exactly being kind to Cupertino as 2015 draws to a close.
But, you know what? They’re dead wrong. This was the most important year for Apple since 2007, when Steve Jobs introduced the iPhone.
To the derision of the entire internet, Apple’s new Smart Battery Case for the iPhone has an inelegant hump on the back.
Turns out, this isn’t the first time Apple design chief Jony Ive and his team have “humped” a thin design.