Taking a full-screen screenshot on a modern Mac or iPhone is just a matter of tapping a couple of buttons. But things used to be a whole lot more challenging, as longstanding Apple employee Chris Espinosa recently shared on Twitter.
Kids (and “how to” article writers) today don’t know how good they’ve got it!
Sam Henri Gold generously posted for all to see his extensive collection of Apple promotional materials. There are images going back to the 1970s, and videos starting in the 1990s.
During a commencement speech at Tulane this morning, Apple CEO Tim Cook gave graduates a new twist on the old adage about finding a job you love. He also talked about Apple’s vision to “move humanity forward.”
This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on Apple’s manufacturing operations.
This is Part 2 of a two-part section on Apple’s misadventures in manufacturing. Part I is here.
Steve Jobs carried his dream of end-to-end control over manufacturing to NeXT, the company that Jobs founded after being booted out of Apple in 1985. It was here that he learned a tough lesson about manufacturing: that sometimes it’s more trouble than it is worth. Or, perhaps more kindly, that great manufacturing capabilities mean nothing if you don’t have a product people want to buy.
This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on Apple’s manufacturing operations.
Steve Jobs always had a deep fascination with automated factories. He was first exposed to them during a trip to Japan in 1983. At the time, Apple had just created a new floppy disk drive called Twiggy. During a visit to Apple’s factory in San Jose, however, Jobs became irate when he discovered the high failure rate of Twiggy drives Apple was producing. More than half of them were rejected. Jobs threatened to fire everyone who worked at the factory
Imagine being an engineer assigned to help develop a device — and you’re not even allowed to see what it is supposed to look like.
Secrecy was so important to Apple on its first iPhone, the first prototype was not a handset but a large development board for team members to hook to a display to try out various functions.
Mark Pelczarski’s first contribution to the personal computing revolution came in a zip-lock bag.
With no App Store in 1979, Pelczarski bagged disks and photo-copied instruction manuals for what was then one of the first digital paint programs for the Apple II.
You can buy a piece of Apple history next month. An Apple-1 computer built by Steve Jobs and Steve Wozniak will be auctioned off.
But bring your credit card. The auction house expects it to go for about $300,000.
This week on The CultCast: You’d never know it from Steve Jobs’ effortless keynote introduction, but the original iPhone was plagued with huge design and production issues that almost made Apple call it quits — right up until the day it was released! To commemorate the iPhone’s 10th anniversary, we’ll recount some of the incredible stories behind iPhone’s beleaguered early days, and celebrate how Apple pulled off one of the greatest device launches in history.
Our thanks to Shutterstock for supporting this episode. Kickstart your next interactive project with video clips or music tracks from their collection, and save 20 percent for a limited time at shutterstock.com/cultcast.
When legendary Mac repair shop Tekserve closed its doors last summer in New York City, Apple fans of a certain age experienced two deaths.
They bade goodbye to the original Genius Bar, technicians that had been servicing their devices for nearly 30 years. Those fans would also never again stare at Tekserve’s impressive Apple computer artifact collection, which was quickly auctioned off to an unknown bidder for $47,000.
The collection returned to a museum display today, more than 4,600 miles away in the Ukraine. Its new home is at the headquarters of software developer MacPaw.
The first iMac’s frightful code name was an in-joke that reflected Steve Jobs’ respect for Sony. The working name — “MacMan” — was so horrible it would “curdle your blood,” according to Ken Segall, the Apple exec who eventually came up with the name “iMac.” Nearly 20 years after Apple shipped the iMac G3, we now have an explanation for the craptacular internal name — courtesy of Phil Schiller, the guy who came up with it.
Edward Parks III will likely be the first singer on an opera stage to perform in running shoes, jeans and a black mock turtleneck shirt.
Yet Parks knows there is nothing casual about playing Steve Jobs. He is soaking up all he can about the late Apple co-founder as he prepares to bring his much-heralded baritone voice to the role this summer in the world premiere of The (R)evolution of Steve Jobs at the Santa Fe Opera.
“I’m taking in everything that is out there and stuffing it in my head so that I can come away with my own thoughts of who he was and what he means to us,” Parks, 33, told Cult of Mac. “I think at first it was a little daunting. This is going to have a lot of attention, not just from the opera world but in the tech community.”
Next week marks 10 years since Steve Jobs unveiled the original iPhone, blowing our collective minds regarding the possibilities that smartphones presented.
Coming up on a decade later, if you’re still using the first-gen iPhone on a regular basis, we want to hear from you!
November 22, 1995: Toy Story, Pixar’s first feature-length movie, lands in theaters. The charming film wows the world with the wonders of computer animation.
The most successful of Apple co-founder Steve Jobs‘ business ventures during his wilderness years away from Cupertino, the box office smash makes his belief in the power of computer graphics pay off in a big way.
How big? A cleverly timed decision to sync the movie opening with Pixar’s public offering turns 40-year-old Jobs into a billionaire.
Given that it’s currently the world’s most valuable brand, few people would suggest that Apple should give up its name in favor of something a bit more, well, geeky.
But that wasn’t the case when the company launched, as Apple co-founder Steve Wozniak recently revealed.
September 14, 2005: Apple embraces exclusive music releases by debuting a digital EP from Coldplay on iTunes, featuring four previously unheard tracks from the enormously popular band.
100% of profits from the charity EP go to support victims of Hurricane Katrina. However, Apple’s ability to broker exclusive music deals with major record labels and popular artists shows that the company’s current exclusives-driven Apple Music strategy stretches back more than a decade.
August 10, 2004: The iTunes Music Store catalog grows to 1 million songs in the United States, a first for an online music service.
Stocking music from all five major record labels and another 600 indies, and with more than 100 million songs downloaded, the iTunes Music Store is officially established as the world’s No. 1 online music service.
“The iTunes Music Store offers the world’s most extensive collection of downloadable music with over one million tracks available,” said Eddy Cue, Apple’s vice president of applications, in a press release. “With more than one million songs, over 600 independent labels and dozens of innovative features, iTunes is the ultimate destination for discovering and downloading music.”
August 9, 1995: The Netscape Communications IPO floats shares of the company behind Netscape Navigator, the Macintosh’s default browser, on the stock market.
While not totally an Apple-centric moment, this was big news for Mac fans in 1995. The success of Nestcape’s $2.9 billion IPO also sweetened Wall Street on technology companies. Plus, the experience of using Netscape Navigator to surf the internet on a Macintosh is something many older Apple users will still remember fondly.
August 3, 1977: The Tandy TRS-80 personal computer makes its debut. The first affordable, mass-market computer gives the Apple 1 some serious competition.
Although the TRS-80 arrived the year after the Apple 1 and a few months after the Apple II, it proved to be the first “Apple killer” on the market, predating later rivals like the IBM Personal Computer as Apple’s first big tech industry opponent. And, for the longest time, Tandy’s computer seemed to be on course to win.
July 20, 1978: Apple DOS makes its debut on the Apple II, giving Apple its first official operating system.
A command line interface with green text prompts on a black background, Apple DOS looks incredibly primitive next to today’s graphical user interfaces. Nonetheless, for Apple users, this was the macOS Sierra of its day.
July 19, 2000: Apple launches its futuristic-looking Power Mac G4 Cube. The clear computer is one of the company’s most jaw-droppingly gorgeous machines, but ultimately becomes one of its biggest disappointments.
Technologically, the G4 Cube was a game-changer. Financially, it was one of Steve Jobs‘ most notable failures.
July 12, 2004: Apple boasts that the iTunes Music Store has sold its 100,000,000th song, and marks the occasion with a generous gift for the lucky downloader.
The song in question is Zero 7’s “Somersault (Dangermouse remix),” purchased by Kevin Britten from Hays, Kansas. The 20-year-old receives a personal phone call from Apple CEO Steve Jobs congratulating him. Britten also gets a 17-inch PowerBook, a 40GB iPod and a gift certificate for a massive 10,000 (!) iTunes songs.
July 8, 1991: The first QuickTime beta arrives, making it possible for people to play movies on their Macs for the first time, with no extra hardware needed.
The innovative software showcased Apple’s commitment to pushing technological boundaries and set the stage for the seamless integration of video into everyday computing.
July 1, 1976: The Apple 1 goes on sale, becoming the first computer ever sold by the Apple Computer Company.
Arriving the same month Jimmy Carter was nominated for U.S. president, Family Feud debuted on TV, and the United States celebrated the 200th anniversary of its Declaration of Independence, the Apple 1 is only produced in small numbers, and sells for the unusual price of $666.66.
Arriving on this day in 1993, the Macintosh LC 520 was among the first of Apple’s LC 500 series of medium-price Macs.
Selling for $2,000, it was particularly popular in educational institutions, a market Apple continues to pursue today. If you went to school in the decade of Nirvana, Bill Clinton and Pulp Fiction, this could well have been the Mac you used!