CEO Tim Cook is very enthusiastic about the artificial intelligence features coming to iPhone, Mac and iPad. On Thursday, he spoke glowingly about Apple’s unique advantages in this area, and talked about the “transformative power and promise of AI.”
iOS 18, macOS 15 and iPadOS 18 are all expected to include new AI features when they launch this autumn.
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The first three months of 2024 were probably not good ones for Apple. When the company reveals the financial results from its March quarter on Thursday, analysts predict a 5% annual drop in revenue will be one of the announcements.
But part of the reason for weak sales is customers anticipating AI-powered iPhones and Macs later this year. CEO Tim Cook almost certainly will drop hints about what’s coming in a conference call also scheduled for Thursday.
In the first quarter of 2024, iPhone sales in China slid 19.1% compared to Q1 2023. And that’s mainly due to competitor Huawei taking a bigger bite in the premium segment, according to new research. And yet analysts indicated possible signs of recovery for Apple, too.
This week on Cult of Mac’s podcast: A surprise leak about Apple M4 chips says they’ll come sooner than almost anybody suspected. But nobody’s shocked to hear that they will focus on bringing AI capabilities to Macs.
Plus, there’s news of Ferret-UI, a new Apple project designed to help AI understand how humans use iPhones. Apple’s definitely tin a rush to cash in on tech’s biggest buzzword!
Also on The CultCast:
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Apple’s new Ferret-UI multimodal large language model could help artificial intelligence systems better understand mobile screens like the one on your iPhone, according to a research paper released Tuesday.
Among those potentially benefitting from this? Perhaps the much-maligned Siri voice assistant will do more for you on mobile devices. And maybe visually impaired users and developers who need to do user interface testing will benefit, too.
Apple could use Google Gemini to power the generative AI features reportedly coming this year in iOS 18. Apple and Google are reportedly in “active negotiations” about the possibility, but have not yet finalized a deal. If it happens, it would be the first time in years that the two tech giants have collaborated so closely.
Apple also held talks with OpenAI and considered using ChatGPT, according to Bloomberg’s report.
A new iPhone case designed by an AI that apparently doesn’t grasp the value of the dollar will set you back a cool $326,700. The “uber-exclusive” case for iPhone 15 Pro and Pro Max models, from French luxury accessories company Labodét, is made of “genuine alligator and exclusive Himalayan crocodile leathers.”
Obviously, it comes festooned in diamonds and features 18K gold detailing. Dust off your titanium Apple Card and hit the link below to snap one up!
Apple reportedly purchased DarwinAI, a small startup previously based in Waterloo, Ontario. The company developed software that might make artificial intelligence systems running on an iPhone or other computer more efficient.
Apple promised that it’ll have big AI-related announcements later this year, and the acquisition will help the company build the necessary software.
Vision Pro demonstrated its healthcare chops recently, assisting a surgical team operating on a patient’s spine in the U.K., reports indicated. It marked the first Vision pro surgery in Europe and one of the first worldwide, undoubtedly.
Because a nurse assisting the surgeons wore the device, they could efficiently help prepare for and track the procedure.
New generative AI features are expected to be a highlight of iOS 18, and a skilled artist created a concept video that presents an early look at how they might work.
The video also shows other suggested upgrades, like bringing Split View — Apple’s multitasking feature that lets two apps appear side by side on iPad (and Mac) — to the iPhone.
Even as a big car enthusiast (and a bigger AI pessimist), I see Apple’s cancellation of its electric car project in favor of tackling AI as nothing but good news.
Apple pulled the plug Tuesday on the doomed Project Titan, its decade-long attempt at building a self-driving electric car. The company reportedly will reassign software engineers from the autonomous vehicle project to work on generative AI.
Some of my colleagues here at Cult of Mac find the Apple car cancellation depressing and sad. And, yes, it was always fun imagining what an Apple car would be like. However, Apple’s now-abandoned car strategy is already being executed at the peak of what’s possible by every other automaker. And whereas OpenAI, Google and Facebook clearly aren’t remotely interested in waiting for an ethical solution to their many, many problems, I think Apple has the best chance of bringing about positive change in this field.
Apple’s reported cancellation of its electric car project strikes me as one of the most demoralizing decisions the company has ever made. And I’m not sure which is worse, the Apple car cancellation, or the revelation of how Cupertino plans to reroute most of Project Titan’s brainpower.
The long-rumored Apple car was never a done deal, obviously. But it stood out as a moonshot project capable of transforming transportation and improving our everyday lives.
Now we find out that Apple won’t be going to the moon. Instead, Cupertino might be taking a me-too detour to Gibberish City.
In a somewhat shocking development, Apple reportedly completely canceled all development on its self-driving car program on Tuesday.
The company is shifting its emphasis to artificial intelligence, instead.
Google Chrome uses artificial intelligence in a new experimental tool that makes it easier to start writing or improve something already written online. “Help me write” can punch up the content of any text field in the browser.
It’s coming to Mac and Windows, and is just the latest AI addition to Chrome.
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The latest demonstration of Apple’s AI expertise is Keyframer, software that turns an image into a video based on natural language instructions.
It offers an early glimpse at the type of AI tools that might come bundled into future versions of macOS or iOS.
When it comes to deploying artificial intelligence in products, companies like Google might seem quicker on the draw than Apple. But no major tech company bought more AI startups than the iPhone-maker in 2023, according to a new report.
That suggests Apple might soon become a leader in generative AI rather than playing catch-up.
Apple researchers released an open-source artificial intelligence model called MGIE that responds to a user typing natural language — simply saying what they want — to alter an image. Apple’s new AI image editing tool could wind up making it easy for iPhone or Mac owners to tweak photos.
MGIE — short for MMLM-Guided Image Editing — can handle Photoshop-style tweaks, global photo optimization and local editing. But output quality remains limited for now. And only Apple knows what it plans to do with its AI image editor.
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CEO Tim Cook teased Apple’s upcoming AI features during the company’s Q1 2024 earnings call Thursday, saying the company’s efforts will start to bear fruit later this year. It is rare for an Apple executive to provide even hints of the company’s future plans, but Cupertino has something to prove when it comes to artificial intelligence.
Google, Microsoft and other tech giants have invested heavily in AI, while Apple has little to show. However, the release of iOS 18 later in 2024 could change this. Cook says he’s “incredibly excited” about what’s to come.
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Apple’s holiday quarter financial results offer good news for investors. iPhone is doing great! And CEO Tim Cook talked about AI. But there’s rotten news coming out of China.
We pored over the results, and listened to the call Apple executives held Thursday with Wall Street analysts, so you don’t have to. Here’s the information you ought to know.
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