Apple launched a new ad campaign this week with two new short spots that showcase the superior shooting skills of the iPhone 7 Plus’ new Portrait Mode.
Both of the new ads highlight how to use Portrait Mode to elevate your pictures of people or pets to an all-new level. The new feature is technically still in beta, but it looks like Apple thinks it’s ready for its close-up.
“When you shoot in Portrait mode on iPhone 7 Plus, your subject stands out from the background. And just like that, your photo goes from fine to fine art.”
“When you shoot in Portrait Mode on iPhone 7 Plus, your subject stands out from the background. That’s the difference between your housemate and your soulmate.”