iPhone 7 Plus’ stunning Portrait Mode is ready for its close-up

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Portrait Mode turns ordinary pics into extraordinary photos.
Portrait Mode turns ordinary pics into extraordinary photos.
Photo: Apple

Apple launched a new ad campaign this week with two new short spots that showcase the superior shooting skills of the iPhone 7 Plus’ new Portrait Mode.

Both of the new ads highlight how to use Portrait Mode to elevate your pictures of people or pets to an all-new level. The new feature is technically still in beta, but it looks like Apple thinks it’s ready for its close-up.

Creek

“When you shoot in Portrait mode on iPhone 7 Plus, your subject stands out from the background. And just like that, your photo goes from fine to fine art.”

Soul Mate

“When you shoot in Portrait Mode on iPhone 7 Plus, your subject stands out from the background. That’s the difference between your housemate and your soulmate.”