February 8, 2010: Steve Jobs reportedly flips out over a tweet sent from an iPad by an editor at The Wall Street Journal.
The reason? Apple showed the iPad to top staffers at the news outlet months ahead of its official release. While Jobs already had unveiled the device to the public a couple of weeks before, the suggestion that people outside Apple gained early access to the tablet was apparently enough to upset the CEO.
The tweet quickly disappeared.
February 4, 2008: Apple CEO Steve Jobs reportedly considers buying the search engine Yahoo. Apple is one of several interested companies, following reports that Microsoft offered $44.6 billion for the web portal the previous week.
Nothing ultimately comes of it, but Apple’s interest is later confirmed in an authorized biography of Jobs.
January 28, 1978: Apple Computer occupies “Bandley 1,” its first custom-built office, giving the company a bespoke business center to house its growing operations.
A full 15 years before 1 Infinite Loop, and almost four decades before Apple Park’s stunning “spaceship” HQ landed, 10260 Bandley Drive in Cupertino, California, becomes the first purpose-built, permanent headquarters for the newly founded company.
January 27, 2010: After months of rumors and speculation, Steve Jobs publicly shows off the iPad for the first time.
Aside from the name, which some people joke sounds like a female sanitary product, the iPad immediately earns critical acclaim. “The last time there was this much excitement over a tablet, it had some commandments written on it,” The Wall Street Journal quips.
When it goes on sale, the iPad quickly becomes Apple’s fastest-selling new product ever.
January 24, 1984: Apple ships its first Mac, the mighty Macintosh 128K.
Bringing a mouse and graphical user interface to the masses, and heralded by an acclaimed Super Bowl commercial that’s still talked about today, the first-gen Mac will quickly become one of the most important personal computers ever released.
January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII.
Probably the most famous TV ad for a computer in history, the commercial is directed by Alien and Blade Runner helmer Ridley Scott. It very nearly didn’t air, though.
January 15, 2008: Steve Jobs shows off the first MacBook Air at the Macworld conference in San Francisco, calling the revolutionary computer the “world’s thinnest notebook.”
The 13.3-inch laptop measures only 0.76 inches at its thickest point and 0.16 inches at its tapered thinnest. It also boasts a unibody aluminum design, thanks to an Apple engineering breakthrough that allows the crafting of a complicated computer case from a single block of finely machined metal.
In a brilliant piece of showmanship during the MacBook Air launch, Jobs pulls the super-slim laptop out of a standard interoffice envelope. (You can watch his keynote introducing the MacBook Air below).
January 14, 2009: Steve Jobs’ cancer worsens to the point that he takes a medical leave from Apple.
Despite his illness, the CEO remains reluctant to take the time off. When he does, he keeps quiet about the severity of the situation. He calls “the curiosity over my personal health” a distraction caused by prying bloggers and reporters. Nonetheless, he acknowledges that his health problems “are more complex than I originally thought.”
January 13, 2000: Steve Jobs’ longtime frenemy Bill Gates steps down from his role as Microsoft CEO, a month after his company’s stock hits its all-time high.
The news coincides with a turning point in the long-running battle between the two tech powerhouses. Microsoft begins a long decline from its previous dominance, while Apple continues its rise to the top.
January 10, 2006: Steve Jobs unveils the original 15-inch MacBook Pro, Apple’s thinnest, fastest and lightest laptop yet.
Building on the previous PowerBook G4 laptop, the new laptop adds dual-core Intel processors for the first time. The MacBook Pro immediately makes waves in the tech community. And did we mention its awesome MagSafe connector?
January 9, 2007: Apple CEO Steve Jobs gives the world its first look at the iPhone onstage during the Macworld conference in San Francisco. The initial reaction to that first iPhone demo is mixed. But Jobs is confident that Apple has created a product that people want — even if they don’t know it yet.
The palm-size device combines an iPod, a phone and a PDA. The iPhone unveiling excites many Apple fans but critics remain skeptical.
January 7, 1997: Steve Wozniak returns to Apple to participate in an advisory role, reuniting with co-founder Steve Jobs onstage at the Macworld Expo in San Francisco.
Woz’s homecoming is revealed at the end of the Macworld conference. With Jobs’ recent return to Apple (thanks to the NeXT buyout), it marks the first time the two co-founders have been at Apple together since 1983. It’s a great way to celebrate Apple’s 20th anniversary. Unfortunately, the reunion won’t last.
January 3, 1977: Apple Computer Co. is officially incorporated, with Steve Jobs and Steve Wozniak listed as co-founders.
Third founder Ron Wayne — who initially invested in the company — is not part of the deal, after selling back his stake in Apple for $800. The funding and expertise needed to turn Apple into a corporation is provided by a man named Mike Markkula, who becomes an important figure in the company’s history.
December 30, 1999: Microsoft hits the height of its 1990s dominance and begins its early-2000s decline, clearing a gap at the top for Apple.
After hitting an all-time high of $53.60, Microsoft stock starts to fall. Less than a year later, MSFT shares will fall more than 60% in value to $20.
December 29, 1999: Apple starts shipping its unfathomably large 22-inch Cinema Display.
The biggest LCD computer display available anywhere, Apple’s all-digital flat panel is a far cry from the bulky cathode ray tube monitor of the popular iMac G3, which took the world by storm the previous year. It is also Apple’s first widescreen display — and the first to sport a digital video interface.
December 28, 2006: As the rest of the country enjoys a much-deserved holiday, Apple gets embroiled in a stock “backdating” scandal.
The news, centered on the dubious awarding of stock options to Steve Jobs, prompts Apple share prices to fall. Some people even suggest Jobs might have to step down as Apple CEO. Fortunately, that doesn’t happen.
December 27, 2010: Almost four months after the second-gen Apple TV’s debut, Cupertino says it has sold 1 million of the streaming video devices.
The news shows that Apple’s set-top box is gaining momentum. However, Apple’s PR move is also a low-blow shot at competitor Roku, which recently said it planned to hit the 1 million unit mark by the end of 2010.
December 26, 1982: Time magazine names the personal computer its “Man of the Year.”
It’s the first time a nonhuman entity wins the award, which was created in 1927. And the award devastates Steve Jobs — because he thought the accolade would go to him.
December 23, 2005: Apple files a patent application for its iconic “slide to unlock” gesture for the iPhone.
At this point, the iPhone remains a secret research project. However, the ability to unlock the device by sliding your finger across it signifies Apple’s big ambitions for its smartphone. Cupertino wants the iPhone to be easy to use, intuitive and miles ahead of the competition technologically.
December 20, 1996: Apple Computer buys NeXT, the company Steve Jobs founded after leaving Cupertino a decade earlier.
The deal costs Apple $429 million. It’s a massive price to pay for the failing NeXT, a computer company that already saw its hardware division crash and burn. But the price is worth it when you consider what Apple gets as part of the deal: the return of Steve Jobs.
December 12, 1980: Apple goes public, floating 4.6 million shares on the stock market at $22 per share. The Apple IPO is the biggest tech public offering of its day, and more than 40 out of 1,000 Apple employees become instant millionaires.
As Apple’s biggest shareholder, 25-year-old Steve Jobs ends the day with a net worth of $217 million. However, the big payday triggers internal tensions as it highlights Cupertino’s class divide.
Apple is a trillion dollar company today but it started out with very humble origins. There’s no better evidence than company co-founder Steve Jobs hand writing a check to the electronics store RadioShack for $4.01.
And now that check recently up for auction, and bought in 11,500 times its original value. How ‘s that for appreciation?
December 8, 1975: San Francisco Bay Area entrepreneur Paul Terrell opens The Byte Shop, one of the world’s first computer stores — and the first to sell an Apple computer.
Years before Apple would open its own retail outlets, the Byte Shop stocks the first 50 Apple-1 computers built by Steve Jobs and Steve Wozniak.
December 6, 2000: Apple Computer’s stock price falls after the company posts its first quarterly loss since Steve Jobs’ return to Cupertino in 1997.
Shares tumble $3 to just $14 a share as doom-predicting pundits worry that the big Apple comeback might come screeching to a halt. Little did they know …
November 29, 1995: Capitalizing on the success of Toy Story, Pixar floats 6.9 million shares on the stock market. The IPO makes Steve Jobs, who owns upward of 80% of the animation studio, a billionaire.
After the windfall, one of the first people Jobs calls is his friend, Oracle co-founder Larry Ellison, who’s already a member of the billionaire’s club.
“Hello, Larry?” Jobs tells his friend on the phone. “I made it.”
