If any more proof was needed that Apple TV is no longer being considered a “hobby,” check out the massive new billboard ad campaign that has been rolling out for the new fourth-generation Apple TV refresh.
Cleverly playing on a color bars motif which references both the old school Apple logo (with colors fastidiously picked out by Steve Jobs, to boot!) and a television test pattern, the billboards can be seen in both landscape and portrait orientation around the U.S.
Don’t have time for watching TV sorry. Next invention please. #AppleTV #SunsetStrip A photo posted by BEVERLY HILLS 90210 (@beverlyhillslive) on
The same color test pattern also introduces the video ads for Apple TV, adding consistency to the campaign.
Apple’s last big billboard campaign — called “Shot on iPhone” and depicting, you guessed it, photos shot using Apple’s handset — was described by a Cannes panel of judges as an advertising “game changer.” I’m not sure that the “color bars” campaign is quite so groundbreaking, but it’s definitely eye-catching.
The Apple TV refresh began shipping around one month ago. You can check out our review of it here.