The new Apple TV is all about apps and games, so it makes sense that there are five new ads from Apple on its YouTube channel that are all about specific games and apps.
Check out the videos below for streaming media apps like Netflix and HBO, along with a trio of gaming titles, including Apple TV ads for Asphalt 8 from Gameloft, mega-hit casual Crossy Road from Hipster Whale, and Disney Infinity 3.0 Edition: Star Wars from the House of Mouse.
The Crossy Road video is by far my favorite, with the new Apple TV test pattern rotating to blend seamlessly with the game’s blocky perspective, then ending with the inevitable smashed chicken. It’s bite-sized entertainment for all of us. Well done.
The Apple TV ad for Netflix has a similar transition, with the color bars turning into prison cell bars with a video of a running “Crazy Eyes” from the hit show Orange is the New Black behind them. It’s an iconic, brilliant video visual that’s bound to bring the views.
HBO Now gets it’s own Apple TV ad, and it focuses on the mother of dragons from HBO’s hit show, Game of Thrones. The test pattern is burned away from the screen by Drogon, Khaleesi’s baby dragon named after her late husband. You get to see her call the dragon’s name as it runs wild in the arena.
The racing game Asphalt 8 ad spotlights the new Apple TV gaming app as a racing car smashes through the color test pattern with a burst of speed, echoing the way you’ll smash into all sorts of things on the raceway in the brilliant game for the big screen.
The Apple TV ad for Disney Infinity 3.0 Edition: Star Wars turns the test pattern into the walls of the deadly Death Star as you pilot an X-Wing through the curves and trenches of the planet killer from Star Wars in this cartoonish re-creation of the iconic film moment.
All five videos are available on the Apple YouTube channel right now.
“The future of television,” writes Apple on each video, “is apps.”