Apple In Talks to Buy ‘The Fancy’ E-Commerce Site [Report]
![Apple In Talks to Buy ‘The Fancy’ E-Commerce Site [Report]](http://cdn.cultofmac.com/wp-content/plugins/lazy-load/images/1x1.trans.gif)
Apple is talking to the people behind social e-commerce site The Fancy, according to a report by Business Insider.
The Fancy is viewed by some as a rival to Pinterest, albeit a much smaller one. However, if Apple buys and promotes it among the gazillions of people who have their credit cards on file with Apple’s iTunes Store, the site could become a major hit overnight.
Business Insider also reported in July that in mid-June, Apple CEO Tim Cook had created an account on The Fancy and “fancied” seven items. Here’s Cook’s account.
Mike Elgan is a Silicon Valley-based columnist who writes about technology and culture. His work appears in a variety of publications, including Computerworld, Datamation, PC World, InfoWorld, MacWorld, ITWorld, CIO, the San Francisco Chronicle. Subscribe to Mike's e-mail newsletter, 
