What pandemic? According to a new report from app analytics firm Sensor Tower, global spending on mobile apps across both iOS and Android hit an astonishing $111 billion in 2020. That’s a massive 30% growth from 2019.
The overwhelming spend — $72.3 billion — was on iOS, despite the larger number of Android devices. Google Play revenue, meanwhile, came in at $38.6 billion. Both app stores showed approximately the same level of growth over the year.