Social video app TikTok isn’t just a big hit on iOS. According to new data published Wednesday by app analytics platform Sensor Tower, it’s an unprecedented hit — having enjoyed the best quarter of any app ever.
The firm says that TikTok has now been downloaded more than 2 billion times globally across both the App Store and Google Play Store. This comes just five months after it passed the 1.5 billion downloads milestone.
In the first three quarters of 2020, TikTok accumulated more than 315 million total installs. While Sensor Tower doesn’t break down the split between iOS and Android, its report notes that, so far, iOS accounts for around 24.5% of the total downloads. If that same divide took place in Q1 2020, that would mean TikTok picked up around 77 million downloads via the App Store.
The top three countries for TikTok downloads are India, China, and the United States. Lifetime user spending in TikTok currently stands at $456.7 million. Amazingly, that’s upward of 2.5 times the $175 million TikTok had generated when it had racked up 1.5 billion downloads. TikTok’s in-app spending lets users spend money on coins to exchange with users during live streams. Coins bundles cost anything from 99 cents for 100 to $99.99 for 10,000.
TikTok’s best quarter comes while people are stuck home
Although the scale of TikTok’s success may be surprising, the fact that certain superstar apps are doing well right now isn’t shocking. With many more people than usual stuck home right now thanks to lockdown, there’s more opportunity to download and use apps than ever.
They’re also filling our needs for social contact. The spectacular performance of video conferencing tools like Zoom caters for work meetings and family chats. But for more casual social interaction, especially among younger people, TikTok is there to fill the void.