Super Bowl

Best ways to watch 2024 Super Bowl on Apple TV, iPhone or Mac

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Best ways to watch 2024 Super Bowl on Apple TV, iPhone or Mac
The App Store also recommends Paramount+ for watching the 2024 Super Bowl.
Image: Apple/Paramount

The 2024 Super Bowl is Sunday, and football fans can watch via their favorite Apple device. Maybe it’s on an Apple TV connected to the big screen in your living room, or you might need to watch on your iPhone because you have to be at work tonight.

Whatever your setup is, here are the best ways to stream the big game.

Use Shazam on Dolly Parton’s 5 to 9 ad to get 5 free months of Apple Music

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Listen to Dolly Parton in ‘5 to 9’ for 5 free months of Apple Music.
A new version of Dolly Parton’s 5 to 9 gets you an extra-long Apple Music trial.
Photo: Ed Hardy/Cult of Mac

Apple turned to country music legend Dolly Parton, Squarespace and the Super Bowl to promote Shazam and a new deal on Cupertino’s streaming music service.

You can use Shazam when listening to Parton’s just-released 5 to 9 advertisement to get five free months of Apple Music. That’s two months more than the usual offer.

Eddy Cue and Paul McCartney watch the Super Bowl together

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Cue McCartney
"Hey Cue // don't be afraid."
Screenshot: Super Bowl/NFL

Apple’s senior vice president of Internet Software and Services Eddy Cue was spotted with rock legend Paul McCartney at Sunday’s Super Bowl.

Cue is probably Apple’s most famous sports fan. He also oversees products including Apple Music. Hanging out watching sport with one of the biggest icons in the history of music would surely be a pretty big win, then!

Apple Watch bands lets you sport your Super Bowl colors

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Affinity Bands for Super Bowl
For fans of the 49ers.
Photo: Affinity Bands

You don’t have to paint your face or project primal screams to show which team you hope hoists the Super Bowl trophy.

Affinity Bands offer a well-designed and understated way to show your colors with Apple Watch bands and AirPods holders with official logos for either the San Francisco 49ers or Kansas City Chiefs.

Snapchat and NFL team up for first Discover sports channel

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Are you ready for some football?
Photo: Ste Smith/Cult of Mac

The NFL season is set to kick off in just over a month and Snapchat is ready to give users their weekly dose of pig skin action with the first ever Discover sport channel.

Snapchat’s partnership with the NFL comes a year after the two combined to create Live Stories surrounding NFL games. With the new Discover channel, football fans will be able to view headlines hot topics, and inside access videos for all 256 regular season games.

Tim Cook gets sacked by Twitter for blurry Super Bowl photo

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Twitter is not impressed with Tim Cook's photography skills.
Twitter is not impressed with Tim Cook's photography skills.
Photo: Tim CookTwitter

Apple didn’t shell out for a super-expensive Super Bowl commercial last night, but CEO Tim Cook still managed to bring tons of attention to the iPhone — just not in the way he intended.

Celebrating the Bronco’s ugly victory over the Panthers last night, Cook tweeted a picture of the post-game festivities from the 20 yard line. It’s a position millions of people would’ve died to be in, but the only thing Twitter seemed to care about was how horribly blurry Tim’s photo turned out, leading to a flood of “shot on iPhone” jokes.

Apple will provide free products for Super Bowl committee

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1984
Still Apple's most iconic Super Bowl moment.
Photo: Apple

As one of the tech companies sponsoring this year’s Super Bowl, Apple is reportedly doing more than just lending its support to the biggest event on the NFL calendar. According to a new report, Apple will also be providing the host committee with free products and equipment.

Despite this, Apple has chosen not to have its name or logo included in any of the marketing materials for the event.

Super Bowl commercials score big results for app makers

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One of the biggest shockers of Super Bowl 2015, other than Malcolm Butler’s phenomenal interception, was the number of app companies willing to shell out $4.5 million for 30-second ad slots.

Clash of Clans, Game of War and Heroes Charge all paid up to get their games in front of the estimated 112 million live viewers during Sunday night’s game, but was it actually worth it?

Super Bowl commercials become Lego masterpieces in ‘Brick Bowl’

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Building a better Super Bowl ad brick by brick. Photo: A+C Studios
Building a better Super Bowl ad brick by brick. Photo: A+C Studios

You’ve surely seen the ultra-expensive Super Bowl commercials by now (and if you haven’t check out our round up), but I doubt you took time to recreate your favorites as stop-motion Lego animations.

That’s precisely what A+C Studios did, however, over the last 36 hours since the commercials aired.

Check it out below for some great Lego animation.

How to stream the Super Bowl for free to your iPad or iPhone

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You don't need cable to watch the game on your iPad. Photo: NFL
You don't need cable to watch the game on your iPad. Photo: NFL

This year’s Super Bowl will be streamed for free over the internet in full HD, no cable subscription required. Completely unbundling the big game is an effort on NBC’s part to promote its TV Everywhere service, which ironically requires a cable subscription.

11 hours of content will be streamed for free on game day, February 1. That includes the full game, commercials, halftime show with Katy Perry and Lenny Kravitz, and even an episode of The Blacklist.

13 hot new Super Bowl commercials getting their game on right now

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Danny Trejo stars with recreated Brady bunch actors and sets in this hilarious ad for Snickers. Photo: Mars, Inc.
Danny Trejo stars with Brady Bunch actors and sets in this hilarious ad for Snickers. Photo: Mars

It used to be that you had to wait until Sunday to see the hot, out-of-this-world-expensive Super Bowl ads during the big game.

In our modern, always-connected age of sneak-peek overindulgence, you can actually skip the game itself and watch the ads on your own time, via YouTube and your sweet iPad or iPhone.

Here are 13 of the most hotly anticipated short films that you can preview right now, and spend your commercial time during the game making snacks and taking bathroom breaks.

Uber just dropped off an iPhone charger and NFL star at my door

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NFL running back Andre Ellington surprised me on my Uber ride today. Photo: Buster Hein/Cult of Mac

Tourists are invading Phoenix like locusts this weekend thanks to the Waste Management Open and a little football game called the Super Bowl. And while all the snowbirds are running around the valley watching golfers, snapping pics of gridiron superstars and taking in the unbelievable Arizona weather, Uber has a secret plan to lure fans into its black sedans.

Starting today, Uber is partnering with Mophie to deliver free JuicePacks to riders across the Phoenix valley, and they might just throw in an NFL superstar to go with it.

This afternoon I tested out the Mophie giveaway and wasn’t surprised how quickly an Uber SUV pulled up to my apartment. But when my driver opened up the passenger door to reveal Arizona Cardinals’ running back Andre Ellington, chilling like this is just what he does in the off season, I nearly lost my cool.

Apple promises $2 million to help bring Super Bowl 50 to Bay Area

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Since the airing of Apple’s iconic “1984” commercial to launch the Macintosh, tech companies have had a special relationship with the Super Bowl. Now Apple is one of several tech giants — including Google, Yahoo and Intel — which have chipped in $2 million each in cash and services to help offset taxpayer dollars involved with bringing the historic 50th Super Bowl to the San Francisco 49ers stadium in Santa Clara, California.

Apple Posts Behind The Scenes Look At The Making Of 1-24-14 Super Bowl Ad

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After Apple’s Super Bowl ad — which we summarily declared to be so good that it won the Super Bowl without even trying — Apple has posted a behind-the-scenes video to its YouTube channel, showing how the ad was shot.

And how was it shot? On January 24th, Apple directed 15 camera crews across 10 countries armed with several iPhone 5s’s, who were all in communication with one another over FaceTime to stay in sync.

Apple’s New Mac Video Wins The Super Bowl Ad Contest Without Even Trying

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Apple-Mac-ad

Apple was notably absent from the Super Bowl ad slots Sunday, but a new video touting the Mac’s transformative power is quickly making Cupertino the most talked-about company the morning after the big game. The impressive clip continues the Mac’s 30th-anniversary celebration, and it was shot entirely on iPhones in 15 locations across five continents.

Will Apple Do A Super Bowl Ad This Sunday?

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This Sunday is the Super Bowl and, contrary to what Steve Jobs may have thought, yes, people will be watching it — around 108 million, if last year’s numbers are any indication.

The real question is whether Apple will have an ad ready for the event, to commemorate three decades since the company’s iconic Macintosh commercial kicked off an advertising trend that is still followed today.

Macworld/iWorld 2014 Gets Rescheduled For March 27 To March 29th

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The biggest Apple expo in the world is moving to a new date for 2014 in order to avoid the Super Bowl and CES. Macworld/iWorld 2014 has been rescheduled for March 27th through March 29th.

Last year’s Macworld/iWorld expo was held from January 31st to February 2nd, which coincided with the Super Bowl and is only a few weeks removed from CES and holiday travel.

Apple Introduces New AppStore.com Short URLs That Get Super Bowl Debut

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Short-URL

Apple has introduced new short URLs for the App Store, making links to iOS apps and games much simpler to remember, and easier to read. Like its short URLs for the iTunes Store, you can now tell which app you have been linked to before you’ve even clicked on it. The new system has already been put to good use, making its debut during a Super Bowl commercial for the Star Trek app.

Samsung Actually Made A Good Galaxy Ad Thanks To Seth Rogen & Paul Rudd [Video]

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No, that headline isn’t wrong — Samsung has actually made a Galaxy commercial for the Super Bowl that doesn’t such. It features Knocked Up stars Seth Rogen and Paul Rudd, who play two writers pitching ideas for Samsung’s next commercial to Breaking Bad’s Bob Odenkirk.

It doesn’t mock other companies or rival devices, and it’s actually pretty hilarious. Check it out below.

Amazon Follows Apple, Google Into 3D Mapping With UpNext Acquisition

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Amazon follows Apple and Google into 3D mapping.
Amazon follows Apple and Google into 3D mapping.

Following Apple’s Google’s leap into 3D mapping technologies, Amazon has acquired a 3D mapping startup of its own. The online retail giant today sealed a deal to purchase UpNext in a move that could signal the company’s intentions to bring 3D maps to its Kindle Fire slate without any assistance from Google.

Siri + Magic + Hot Wild Girls + Doritos = This Year’s Funniest Super Bowl Commercial [Humor / Video]

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As part of its annual promotion to get more Americans to cram nacho cheese-flavored asbestos triangles down their gob during halftime, Doritos throws a Crash The Super Bowl contest where they invite fans to make their own commercials. Win the contest and your winning ad gets aired during the Super Bowl.

I don’t usually pay attention to stuff like this, but this entry for the contest is just wonderful. It portrays Siri (or a Siri-like) as a magical genie in a smartphone capable of automatically beaming bags full of Doritos, a festive sombrero or even three hot, bikini-clad girls into a bro’s apartment at just a long press of the home button, no questions asked.

The only problem? In Dorito’s land, Siri’s speech-to-text transcription abilities have a couple of small auditory processing kinks to work out. The result? A guy’s request for hot wild girls leads to him being torn apart by… well, you’ve got to see it for yourself. Brilliant.

[via iDownload Blog]

Motorola’s Zoom Ad Is Reminiscent Of Palm’s Weird Pre Ads (And That’s Not Good)

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Motorola’s Super Bowl ad for its Xoom tablet — one of the first serious iPad contenders — is replete with Apple references: 1984, Lemmings, white earbuds. But where Apple’s TV ads for the iPad are practical and concrete, Motorola’s is cryptic and confused.

Reminds me of Palm’s weird, ethereal ads for the Pre, which bombed. It’s not good sign.

Plus, the device will reportedly cost $800 with a $20 per month data plan. There’s no WiFi-only model. From our hands-on at CES, the hardware looks OK, but we couldn’t test the software: Moto was showing an unfinished unit..

A Look Back at Apple Ads and Football on Super Bowl Sunday

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Apple advertising has intersected with the NFL over the years. As we endure the countdown to Super Bowl XLV on a (thankfully snow-free) Sunday morning here in the States, a look back at some Apple ads either related to football or which ran during the Big Game itself.

The very popular I’m-A-Mac campaign gave the glory to the Referee in one spot, that unsung hero and arbiter of the game. The battle then was Leopard vs. Vista, and the ref got the call right!

Can’t Watch TV Without A Computer In Your Lap? Get Vualla’s Social TV iPad App For Super Bowl

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If you’re like me, you probably can’t watch TV without a computer in your lap. And if you’re be watching the Super Bowl on Sunday, there’s a pretty cool iPad app that will enhance the game — and the commercials.

The free Vualla Social TV Companion is a one-stop shop for all the online goodies surrounding the game.

Wanna talk smack on Twitter? It includes a Twitter client, as well as FaceBook and chat. There are news feeds from ESPN and other sources, Twitter updates from the locker room, Flickr photos from fans at the game, and instant replays (both plays and commercials) – plus a bunch more.

The idea is to have an easy way to do all the things we now do while watching TV (Twittering, checking the news). The company plans to roll out more apps for upcoming sports events as well as popular shows like American Idol and Glee. I think it looks pretty cool. Here’s a quick video tour I just got from Kevin Brown of Stage Two: