Apple turned to country music legend Dolly Parton, Squarespace and the Super Bowl to promote Shazam and a new deal on Cupertino’s streaming music service.
You can use Shazam when listening to Parton’s just-released 5 to 9 advertisement to get five free months of Apple Music. That’s two months more than the usual offer.
Apple’s senior vice president of Internet Software and Services Eddy Cue was spotted with rock legend Paul McCartney at Sunday’s Super Bowl.
Cue is probably Apple’s most famous sports fan. He also oversees products including Apple Music. Hanging out watching sport with one of the biggest icons in the history of music would surely be a pretty big win, then!
You don’t have to paint your face or project primal screams to show which team you hope hoists the Super Bowl trophy.
Affinity Bands offer a well-designed and understated way to show your colors with Apple Watch bands and AirPods holders with official logos for either the San Francisco 49ers or Kansas City Chiefs.
The NFL season is set to kick off in just over a month and Snapchat is ready to give users their weekly dose of pig skin action with the first ever Discover sport channel.
Snapchat’s partnership with the NFL comes a year after the two combined to create Live Stories surrounding NFL games. With the new Discover channel, football fans will be able to view headlines hot topics, and inside access videos for all 256 regular season games.
Apple didn’t shell out for a super-expensive Super Bowl commercial last night, but CEO Tim Cook still managed to bring tons of attention to the iPhone — just not in the way he intended.
Celebrating the Bronco’s ugly victory over the Panthers last night, Cook tweeted a picture of the post-game festivities from the 20 yard line. It’s a position millions of people would’ve died to be in, but the only thing Twitter seemed to care about was how horribly blurry Tim’s photo turned out, leading to a flood of “shot on iPhone” jokes.
As one of the tech companies sponsoring this year’s Super Bowl, Apple is reportedly doing more than just lending its support to the biggest event on the NFL calendar. According to a new report, Apple will also be providing the host committee with free products and equipment.
Despite this, Apple has chosen not to have its name or logo included in any of the marketing materials for the event.
One of the biggest shockers of Super Bowl 2015, other than Malcolm Butler’s phenomenal interception, was the number of app companies willing to shell out $4.5 million for 30-second ad slots.
Clash of Clans, Game of War and Heroes Charge all paid up to get their games in front of the estimated 112 million live viewers during Sunday night’s game, but was it actually worth it?
You’ve surely seen the ultra-expensive Super Bowl commercials by now (and if you haven’t check out our round up), but I doubt you took time to recreate your favorites as stop-motion Lego animations.
That’s precisely what A+C Studios did, however, over the last 36 hours since the commercials aired.
Check it out below for some great Lego animation.
This year’s Super Bowl will be streamed for free over the internet in full HD, no cable subscription required. Completely unbundling the big game is an effort on NBC’s part to promote its TV Everywhere service, which ironically requires a cable subscription.
11 hours of content will be streamed for free on game day, February 1. That includes the full game, commercials, halftime show with Katy Perry and Lenny Kravitz, and even an episode of The Blacklist.
It used to be that you had to wait until Sunday to see the hot, out-of-this-world-expensive Super Bowl ads during the big game.
In our modern, always-connected age of sneak-peek overindulgence, you can actually skip the game itself and watch the ads on your own time, via YouTube and your sweet iPad or iPhone.
Here are 13 of the most hotly anticipated short films that you can preview right now, and spend your commercial time during the game making snacks and taking bathroom breaks.
