Apple didn’t shell out for a super-expensive Super Bowl commercial last night, but CEO Tim Cook still managed to bring tons of attention to the iPhone — just not in the way he intended.
Celebrating the Bronco’s ugly victory over the Panthers last night, Cook tweeted a picture of the post-game festivities from the 20 yard line. It’s a position millions of people would’ve died to be in, but the only thing Twitter seemed to care about was how horribly blurry Tim’s photo turned out, leading to a flood of “shot on iPhone” jokes.
Check out Twitter’s mean reaction to Cook’s photography skills:
https://twitter.com/andykoh_/status/696574550193135616
https://twitter.com/MenaceSlinger/status/696577500319645696
@tim_cook @Broncos was that taken from an iphone? Jeez I hope not Tim.
— freem (@the_freem) February 8, 2016
Come on @tim_cook ! This photo looks like your future plans for #Apple … Think different and focus!
— Timos Kouremenos (@timkour) February 8, 2016
@tim_cook @Broncos if you need good camera better buy Samsung Galaxy S6 Edge+ or Nexus 6p.
— Eduards Sa (@theedik2) February 8, 2016
When you’re CEO of the world’s most valuable company, the haters are inevitably gonna hate. But damn, some people act like they’ve never taken a horrible picture in their lives.
Cook redeemed himself two hours later with another photo that was actually in focus:
Congrats @Millerlite40 Peyton Manning @Broncos Amazing season. pic.twitter.com/3RfQml832C
— Tim Cook (@tim_cook) February 8, 2016
Update: Tim Cook has now deleted his blurry Super Bowl photo from Twitter.
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
