As part of its annual promotion to get more Americans to cram nacho cheese-flavored asbestos triangles down their gob during halftime, Doritos throws a Crash The Super Bowl contest where they invite fans to make their own commercials. Win the contest and your winning ad gets aired during the Super Bowl.
I don’t usually pay attention to stuff like this, but this entry for the contest is just wonderful. It portrays Siri (or a Siri-like) as a magical genie in a smartphone capable of automatically beaming bags full of Doritos, a festive sombrero or even three hot, bikini-clad girls into a bro’s apartment at just a long press of the home button, no questions asked.
The only problem? In Dorito’s land, Siri’s speech-to-text transcription abilities have a couple of small auditory processing kinks to work out. The result? A guy’s request for hot wild girls leads to him being torn apart by… well, you’ve got to see it for yourself. Brilliant.
[via iDownload Blog]
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
