We couldn’t wait to get our hands on a new (PRODUCT)RED iPhone 7 and rip it out of its slick package. Check out our red iPhone unboxing video below to see what’s inside and get our first impressions of Apple’s latest device.
This week on The CultCast: Apple’s new iPad is cheaper, fatter, heavier and underpowered, but you should still get one. Plus: Why the “iPad mini Pro” is kind of a ripoff; two reasons you should not buy a (PRODUCT)RED iPhone 7; everything you can do with Apple’s new Clips app; our hands-on review of the new Pioneer SPH-DA120 budget Car Play stereo; and we test out the Think Tank Helipack V2, a gigantic backpack built for your DJI Phantom.
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October 13, 2006: Ten years ago today, Apple launches its limited edition iPod nano (PRODUCT) RED Special Edition music player.
Created in association with U2 lead singer Bono and Bobby Shriver, 10 percent of each units sold goes to fighting AIDS in Africa. “We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” Bono says in a statement.
Earlier this week, Bono blasted Apple for “modesty run amok” in regards to the company’s charity work.
Claiming that Apple was like a secretive cult, he said that Apple didn’t do enough to broadcast its work for the Global Fund as part of Product (RED). Apple has raised $75 million for the charity since 2006.
Bono’s tongue was obviously in cheek, but (RED) has now released a statement, clarifying that Bono was expressing “faux outrage” and he was just making a joke.
The 61st Cannes Lions International Festival of Creativity is honoring U2’s Bono with the first Cannes LionHeart Award for his achievements in the war on AIDS through (RED), a charity he created that has partnered with Apple for years.
Jony Ive will join Bono at Cannes Lions for a special interview moderated by Shane Smith, the CEO of VICE Media. The discussion with Bono and Ive will center around “the success of (RED) and it’s unique collaboration with global partners,” namely Apple.
It’s our T-Day edition CultCast! This time: Jony Ive’s golden touch makes millions for charity; Apple teases underwhelming Black Friday deals; how Apple’s blacklist keeps bad press at bay; the new money in old macs; and we pitch our favorite Thanksgiving Day foods on our holiday edition Faves ’N Raves!
Have a few laughs whilst getting caught up on each week’s finest Apple stories! Download new and past episodes of The CultCast on iTunes or hit play below and let the audio enjoyment commence.
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Now here’s one for the record books – a special one-of-a-kind Product (RED) Mac Pro, created jointly by Jony Ive and Marc Newson, sold at Sotheby’s on Saturday for $977,000! The upper six figure bid makes the (RED) Mac Pro the most expensive desktop computer ever built or sold.