(Product) Red

Today in Apple history: Bono’s (Product) Red iPod nano fights HIV/AIDS

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The limited-edition (Product) Red iPod nano raised cash for a worthy cause.
Did you own this special edition iPod?
Photo: Wikipedia/Re-ality CC

October 13: Today in Apple history: Bono's (Product)Red iPod nano fights HIV/AIDS October 13, 2006: Apple launches its limited-edition iPod nano (Product) Red Special Edition music player, with 10% of profits going to fight AIDS in Africa.

Created in association with U2 lead singer Bono and activist/attorney Bobby Shriver, it’s the first of many Apple philanthropic products. “We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” Bono says in a statement.

Apple employees have raised $880 million for charity since 2011

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Apple and its staff support organizations and communities around the world through volunteer work, donations and learning programs.
Apple and its staff support organizations and communities around the world through volunteer work, donations and learning programs.
Photo: Apple

Apple and its employees have raised more than $880 million in charitable giving for nearly 44,000 groups all over the world since the Employee Giving program started 11 years ago, the company said Thursday.

As part of that, more than 76,000 Apple workers have put in over 2.1 million volunteer hours. Apple matches employee giving and volunteer hours with donations, too, in addition to its corporate grants to organizations.

Here’s how you can help Apple in the fight against AIDS

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Here's a range of (Product) Red devices that help support the fight against AIDS.
Here's a range of (Product) Red devices that help support the fight against AIDS.
Photo: Apple

Apple recognized World AIDS Day Thursday with a reminder about how customers can join the fight to end AIDS. They can help through Product (Red) purchases, downloading and sharing new red Apple Watch faces and other means.

Purchases of Apple (Product) Red devices help support the Global Fund to Fight AIDS, Tuberculosis and Malaria, a major nonprofit fighting HIV/AIDS worldwide.

Apple has raised $220 million to fight AIDS-related deaths in Africa

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Apple has raised $220 million to fight AIDS-related deaths in Africa
Apple raised money through Bono's Project (RED) charity.
Photo: Killian Bell/Cult of Mac

Over the past 13 years, Apple has contributed $220 million to help fight the spread of AIDS-related deaths in Africa. Tim Cook made the announcement on Twitter Sunday, marking World AIDS Day.

“AIDS-related deaths have fallen by more than half since 2004,” he wrote. “Together we can achieve an AIDS-free generation.”

Jony Ive’s $250,000 ring dazzles with a unibody diamond

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Jony Ive ring 1
A one-piece diamond ring looks spectacular. But it'll sure as heck cost you!
Photo: Sotheby's

Want to show your Apple-loving significant other that you really care about them? If so — and you happen to have $150,000-$250,000 at your disposal — you might want to participate in a new Sotheby’s auction for a diamond ring designed by none other than Sir Jony Ive and BFF Marc Newson.

The one-of-a-kind ring was designed to raise money for (RED), a charity that raises money to fight HIV and AIDS in Africa. Over the years, Apple has raised millions of dollars for the charity — and Ive has had the chance to design one-off objects such as minimalist desks in the process.

Do lackluster sales mean HomePod’s doomed? Catch the discussion on The CultCast

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X-ray view of HomePod
Is HomePod nearing its end, or just getting started?
Photo: Apple

This week on The CultCast: HomePod sales are already stumbling — is it doomed? Plus: Face ID could replace passwords on your favorite websites; the death of Touch ID scheduled for this fall; and our hands-on reviews of an $80 tech-packed coffee cup, a beautiful new HomeKit smart lock, and the all-new Mavic Air drone.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10 percent off any hosting plan.

Beautiful RED iPhone X mockups show what could have been

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iPhone X mockup
iPhone X would like killer in RED.
Photo: Martin Hajek

Apple missed a golden opportunity to bust out a RED iPhone X to go with the (PRODUCT) RED iPhone 8 and iPhone 8 Plus based on the latest mockups from our favorite Apple concept artist.

Martin Hajek came out with some renderings of what the iPhone X would look like with a red coat of paint and it’s absolutely stunning.

Take a look:

New (PRODUCT)RED iPhone could hit the Apple store today

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Red iPhone in hand
Coming soon to a pocket near you?
Photo: Ste Smith/Cult of Mac

If you’re waiting for a new (PRODUCT)RED iPhone, you may be in luck a lot sooner than you think! According to a new report, Apple will be announcing its latest limited edition (PRODUCT)RED iPhone as early as today at 8.30am Eastern.

Unfortunately, it supposedly won’t be Apple’s top-of-the-line iPhone X, but instead the iPhone 8 and iPhone 8 Plus.

This PRODUCT(RED) iPhone X mockup is RED hot

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product red
Would this handset find a new home in your pocket?
Photo: Martin Hajek

Apple didn’t announce a mid-year iPhone refresh at yesterday’s education-focused media event, but that isn’t stopping fans from dreaming.

Leading the pack is designer Martin Hajek, who has taken a page out of Apple’s 2017 playbook (when it introduced the PRODUCT(RED) iPhone 7) by giving us a mockup of what a red iPhone X may look us. The answer? Pretty darn sweet.

Week’s best Apple deals: Save big on refurbished iPhones

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You know you want a red iPhone. And now you can save with a refurbished one! Or choose from other refurbished iPhones.
You know you want a red iPhone. And now you can save with a refurbished one!
Photos: Apple

If you need a new phone, but not necessarily a brand new one, you can save some cash by going with a refurb. This week, we found a selection of refurbished iPhones — in a variety of shapes, sizes and colors (including that super-cool red iPhone 7).

And they’re all at wallet-pleasing prices.

iPhone 7 survives explosive encounter with 25 pounds of gunpowder

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Can the iPhone 7 survive 25 pounds of pure black powder?
Can the iPhone 7 survive 25 pounds of pure black powder?
Photo: TechRax

Apple has flaunted the iPhone 7’s new waterproof powers in plenty of ads, but did you know it’s also (kinda) fireproof?

To see just how much damage the new (RED) iPhone 7 can take, one insidious YouTuber placed the new device in a bucket filled with 25 pounds of gunpowder. The giant gunpowder explosion is truly impressive, but your mind will be blown by the condition of the iPhone once the smoke clears.

Enjoy the carnage:

Our new Apple hardware reactions, this week on The CultCast

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New iPads. New iPhones.  We react to Apple's new hardware!
New iPads. New iPhones. We react to Apple's new hardware!
Photo: @YSR50

This week on The CultCast: Apple’s new iPad is cheaper, fatter, heavier and underpowered, but you should still get one. Plus: Why the “iPad mini Pro” is kind of a ripoff; two reasons you should not buy a (PRODUCT)RED iPhone 7; everything you can do with Apple’s new Clips app; our hands-on review of the new Pioneer SPH-DA120 budget Car Play stereo; and we test out the Think Tank Helipack V2, a gigantic backpack built for your DJI Phantom.

Our thanks to Blue Apron for supporting this episode. Blue Apron makes it easy to cook delicious meals at home. See their upcoming menu and get your first three meals free at BlueApron.com/CultCast.

Is the (PRODUCT)RED iPhone 7 a terrible purchase? [Friday Night Fights]

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fnf
Are you buying one?
Photo: Ste Smith/Cult of Mac

Apple’s stunning new (PRODUCT)RED iPhone 7 went on sale this morning, but should you buy one?

Sure, it looks spectacular, and a portion of your purchase goes to a good cause. It’s also packing Apple’s latest iPhone hardware — but that hardware is six months old now, and when September rolls around, it’s going to be old news.

Join us in this week’s Friday Night Fight as we discuss whether the (PRODUCT)RED iPhone — and iPhone 7 in general — is still worth your hard-earned cash.

YouTuber gets hands-on with new (RED) iPhone 7 Plus

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Screen Shot 2017-03-22 at 07.30.34
The world's first YouTube unboxing of the new iPhone.
Photo: MKBHD/YouTube

While the rest of us are going to have to wait for preorders to open on March 24, lucky YouTuber Marques Brownlee, a.k.a. MKBHD, has already gotten his hands on the newly-announced (PRODUCT)RED iPhone 7 Plus.

And, wouldn’t you know it, he’s treated the world to an unboxing video. Check it out below.

This is the (RED) iPhone 7 Apple should have made

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It looks way better with a black front.
It looks way better with a black front.
Photo: Benjamin Geskin/Twitter

Apple shocked no one this morning by announcing a new special edition (PRODUCT) RED version of the iPhone 7, but not everyone is in love with the new color.

iPhone lovers took to Twitter to complain about the new color scheme that features a red anodized aluminum shell and a white front glass panel. To show how much better the device could have looked, one concept designer created some mockups of what it would be like with a black front and we’ve got to say, this would’ve been so much better.

Here’s another angle:

RED or dead? Apple’s best and worst PRODUCT(RED) devices

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Which Apple PRODUCT(RED) product has us seeing red?
Which Apple PRODUCT(RED) products have you seeing red?
Image: Ste Smith/Cult of Mac

The new PRODUCT(RED) iPhone is the latest limited-edition Apple product to turn a crimson paint job into a pile of green, all for a worthy charity.

Apple got involved 11 years ago with The Global Fund to benefit AIDS programs in Africa. In that time, Apple has raised millions of dollars for the charity — and released some pretty sweet special-edition products to boot.

Here are our picks for the best Apple PRODUCT(RED) products (plus, the absolute worst of all time).