Clear case lets you marvel at classic Mac’s insides

By

Macintosh SE clear case
Beautiful inside and out.
Photo: MacEffects

No one uses a 30-year-old Mac anymore. But plenty of Apple fans still own classic computers as a reminder of where the world’s most beloved technology company came from. Now marveling at those machines just got even better.

A new clear case designed for the Macintosh SE/30 lets you enjoy its insides as well as its iconic all-in-one form factor. Help it become a reality by pledging your support on Kickstarter today.

Today in Apple history: Power Mac 7100 lands Apple in hot water with Carl Sagan

By

Mac
The Macintosh 7100 was not Carl Sagan's favorite computer.
Photo: TopMicroUSA

March 14: Today in Apple history: Power Mac 7100 lands Apple in hot water with Carl Sagan March 14, 1994: Apple introduces the Power Macintosh 7100, a midrange Mac that will become memorable for two reasons.

The first is that it is among the first Macs to use new PowerPC processors. The second is that it results in Apple getting taken to court by astronomer Carl Sagan — not once but twice.

Today in Apple history: New card runs Apple II software on Macs

By

Running Apple II programs on a Mac with an Apple IIe Card was pretty darn awesome.
Running Apple II programs on your Mac was pretty darn awesome.
Photo: Microwavemont/YouTube

March 1: Today in Apple history: Apple IIe Card lets users run Apple II software on Macs March 1, 1991: Apple introduces the Apple IIe Card, a $199 peripheral that lets users turn Macs into fully functioning Apple IIe computers.

The ability to emulate the popular Apple IIe computer on a Mac brings Apple’s two operating systems side by side for the first time. While not quite the equivalent of Apple letting you run iOS on a Mac today, it’s not a world away.

Today in Apple history: Mac creator complains about Steve Jobs

By

Jobs
Young Steve Jobs wasn't exactly easy to work with!
Photo: Esther Dyson/Flickr CC

February 19 Today in Apple history: Mac creator Jef Raskin complains about Steve Jobs February 19, 1981: Jef Raskin, creator of the Macintosh project, sends a memo to Apple CEO Mike Scott, listing his many complaints about working with Steve Jobs.

He claims that Jobs, who joined the Mac team the previous month, is tardy, shows bad judgment, interrupts people, doesn’t listen and is a bad manager.

The iconic creative behind some of Apple’s most beloved ads retires

By

Apple
Lee Clow helped shape some of Apple's most iconic ads.
Photo: Apple

Lee Clow, the founder of Apple’s creative agency TBWA\Media Arts Lab and TBWA global director of media arts, is retiring at the age of 73.

A friend of Steve Jobs for three decades, Clow played a crucial role in the creation of some of Apple’s most iconic advertising campaigns. (As well as a whole lot of other, non-Apple ads.)

Today in Apple history: Mac mania sweeps magazine racks

By

The Macintosh? It'll never catch on!
The Macintosh? It'll never catch on!
Image: Cult of Mac/Ste Smith

February 13: Today in Apple history: Mac mania sweeps magazine racks February 13, 1984: The arrival of the first Macintosh is met with enormous amounts of excitement by the tech press, as epitomized by InfoWorld magazine.

The wave of coverage comes a few weeks after the January 24 release of the Macintosh. But when it finally arrives, it becomes clear the Mac looks like a hit.

Take a peek at the concept art behind Apple’s iconic 1984 ad

By

1984
This is a shot from one of the most iconic ads of all time.
Photo: Apple

Apple’s “1984” Macintosh commercial isn’t just the most iconic Apple ad in history, but one of the greatest advertisements ever created anywhere.

Now, three-and-a-half decades after the ad aired, the original storyboard for the commercial has popped up online. It offers a glimpse at the process which led to Blade Runner director Ridley Scott’s masterful ad.

20 most important Macs of all time

By

128k Mac and 21-inch iMac
Things have come a long way in 35 years.
Photo: iFixit

Today marks 35 years since the launch of the original Macintosh computer, the product which most defined Apple until the iPod and iPhone came along years later. The Mac changed the course of personal computing history, and started a product line which Apple continues today. But which Macs along the way rank as the biggest game changers?

We went right back to the start to bring you our picks for the top 20 most important Macs of all time.

Tim Cook celebrates the Mac on its 35th anniversary

By

Macintosh
The very first Macintosh.
Photo: Tim Cook

Apple CEO Tim Cook took to Twitter today to celebrate the 35th anniversary of the Mac.

Steve Jobs, Apple co-founder and former CEO, unveiled the very first Macintosh on January 24, 1984. The machine had been teased in a now-famous Super Bowl commercial two days earlier.

“It changed the way we think about computers and went on to change the world,” Cook says.

Today in Apple history: Apple ships the first Mac

By

Apple lays out the strengths of the revolutionary Macintosh 128K in an original Mac ad.
Apple lays out the strengths of the revolutionary Macintosh 128K.
Photo: Apple

January 24: Today in Apple history: Apple ships the first Mac January 24, 1984: Apple ships its first Mac, the mighty Macintosh 128K.

Bringing a mouse and graphical user interface to the masses, and heralded by an acclaimed Super Bowl commercial that’s still talked about today, the first-gen Mac will quickly become one of the most important personal computers ever released.