Today in Apple history: Steve Jobs and Jef Raskin clash over the Mac

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Apple Mac
The war over the Macintosh's soul started on this day in 1979.
Photo: Apple

September 27: Today in Apple history: Steve Jobs and Jef Raskin clash over the Mac September 27, 1979: Years before the Macintosh will ship, Steve Jobs and Jef Raskin clash for the first time over the direction of the R&D project to produce the revolutionary computer.

Raskin, the founder of the Macintosh project, wants to produce a machine that’s affordable to everyone. Jobs wants a computer that’s going to be the best, regardless of price.

Guess who won?

Today in Apple history: iMac G5 takes a page out of the iPod’s playbook

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The iMac G5 looked like the world's biggest iPod.
The iMac G5 looked like the world's biggest iPod.
Photo: Matthew Pearce/Flickr CC

August 31: Today in Apple history: iMac G5 takes a page out of the iPod's playbook August 31, 2004: Apple launches the iMac G5, a distinctive, white plastic computer that looks a little like the world’s biggest iPod.

Housed in a 2-inch-thick enclosure reminiscent of Apple’s Cinema Displays, the new all-in-one machine bridges the gap between the pleasing plasticity of the iconic G3 iMac and the minimalist form factor of today’s ultra-slim aluminum Mac desktops.

Today in Apple history: Mac marketing guru Joanna Hoffman is born

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Kate Winslet (left) plays Joanna Hoffman (right) in Steve Jobs.
Kate Winslet (left) played Mac marketing guru Joanna Hoffman in Danny Boyle's Steve Jobs biopic.
Photos: Kate Winslet/Apple

July 27: Today in Apple history: Mac marketing guru Joanna Hoffman birthday July 27, 1955: Joanna Hoffman, who will join the original Macintosh and NeXT teams and become Steve Jobs’ first right-hand woman, is born in Poland.

Six months younger than Jobs, the marketing executive is one of the few people willing and able to stand up to the oftentimes-fierce Apple co-founder during the first part of his career.

Today in Apple history: Multimedia Macs take on the world

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LC 630 Macintosh
Did you own one of the 630 series Macintoshes?
Photo: Computers.popcorn

July 18: Today in Apple history: Apple launches Quadra, Performa and LC 630 Macintoshes July 18, 1994: Apple launches the Quadra, Performa and LC 630 Macintoshes, three similar computers with slight differences tailored for the professional, home and educational markets.

Buyers can configure the new 630 series of Macs for less than $2,000. Today, the idea of getting a decent multimedia computer for $3,667 (adjusted for inflation) sounds OK, but in 1994 these new Macs looked like a total steal.

Today in Apple history: Steve Jobs visits the Soviet Union

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Soviet Apple flag
This was Steve Jobs' one and only trip to the Soviet Union.
Photo: Ste Smith/Cult of Mac

July 4: Today in Apple history: Steve Jobs visits the Soviet Union July 4, 1985: Steve Jobs visits Moscow for the first time, with the aim of selling Macs to the Russians.

During his two-day trip, Jobs lectures computer science students in the Soviet Union, attends a Fourth of July party at the American embassy and discusses opening a Mac factory in Russia. He also reportedly almost runs afoul of the KGB by praising assassinated Marxist revolutionary Leon Trotsky.

This is how the original Macintosh would be introduced in 2021

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Mac ad
Hello again. Again.
Photo: Thibaut Crepell

Between the iconic Ridley Scott “1984” ad and ahead-of-their-time campaigns like “Test Drive a Mac,” the original Macintosh wasn’t exactly short of memorable marketing materials. But what would an ad look like for the OG Macintosh if it came along in 2021?

Designer Thibaut Crepell put a concept together and, frankly, it’s pretty darn awesome. While it’s not going to dislodge either of the two previously mentioned campaigns, it’s neat to see a video that could convincingly fit in as part of one of today’s Apple keynotes, but showing a piece of Apple tech that’s now approaching 40 years old.

Check it out below.

Today in Apple history: PowerBook 540c is the best Mac laptop to date

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With impressive specs and a fancy screen, the PowerBook 540c took Apple laptops up a notch.
With impressive specs and a fancy screen, the PowerBook 540c took Apple laptops up a notch.
Image: Ste Smith/Cult of Mac

May 16, 1994: Today in Apple history: PowerBook 540c launch May 16, 1994: Apple launches the PowerBook 540c, one of the best laptops in the company’s history.

Part of the innovative 500 series of PowerBooks, the 540c is the laptop to own in 1994. Blisteringly fast, packed with innovative features, and offering the best notebook display on the market, it’s a triumph on every level. Although for $5,539 ($9,981 in today’s money), it had better be…

Video showcases what it was like buying a Mac in 1994

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Mac 1994
A whole lot has changed since 1994?
Photo: David Hoffman

Apple has changed a lot since 1994 — and so has the way we buy computers. A video posted on YouTube by filmmaker David Hoffman offers a neat time capsule showing customers at a computer store in Palo Alto, California, quizzing a salesman on a then-top-of-the-line Mac.

At the time, Hoffman was working for a startup called General Magic. As part of the team’s research, they went to a local computer store to watch customers buying computers. It makes fascinating — and, depending on your age, very nostalgic — viewing. It’s a great reminder of how much things have changed, too.