Today in Apple history: Mac creator complains about Steve Jobs

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Jobs
Young Steve Jobs wasn't exactly easy to work with!
Photo: Esther Dyson/Flickr CC

February 19 Today in Apple historyFebruary 19, 1981: Jef Raskin, creator of the Macintosh project, sends a memo to Apple CEO Mike Scott, listing his many complaints about working with Steve Jobs.

He claims that Jobs, who joined the Mac team the previous month, is tardy, shows bad judgment, interrupts people, doesn’t listen and is a bad manager.

Today in Apple history: Mac mania sweeps magazine racks

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The Macintosh? It'll never catch on!
The Macintosh? It'll never catch on!
Image: Cult of Mac/Ste Smith

February 13: Today in Apple history: Mac mania sweeps magazine racks February 13, 1984: The arrival of the first Macintosh is met with enormous amounts of excitement by the tech press, as epitomized by InfoWorld magazine.

Given the pre-internet lead time delay with the print media, it takes a few weeks after the January 24 release of the Macintosh for the computer to appear in magazines. When it does, it’s a pretty immediate hit.

Today in Apple history: Apple ships the first Mac

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Apple lays out the strengths of the revolutionary Macintosh 128K in an original Mac ad.
Apple lays out the strengths of the revolutionary Macintosh 128K.
Photo: Apple

January 24: Today in Apple history: Apple ships the first MacJanuary 24, 1984: Apple ships its first Mac, the mighty Macintosh 128K.

Bringing a mouse and graphical user interface to the masses, and heralded by an acclaimed Super Bowl commercial that’s still talked about today, the first-gen Mac will quickly become one of the most important personal computers ever released.

Today in Apple history: Mac’s ‘1984’ ad debuts in theaters

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1984
Before it won the Super Bowl, Apple's iconic Mac ad invaded theaters.
Photo: Chiat/Day/Apple

January 17: Today in Apple history: Mac's '1984' ad debuts in theaters January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters.

To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM —
gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.

Today in Apple History: Bill Gates hails Mac as the future of computing

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Bill Gates
Bill Gates offered high praise for the Mac in 1984.
Image: Fulvio Obregon

November 26: Today in Apple history: Bill Gates praises MacintoshNovember 26, 1984: “The next generation of interesting software will be done on the Macintosh, not the IBM PC,” claims Bill Gates in a BusinessWeek cover story.

The claim would seem almost unthinkable coming out of Gates’ mouth just a few years later. But it comes at a time when Microsoft is best known as one of the biggest Mac developers.

Today in Apple history: Apple signs damaging deal with Microsoft

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Windows used a number of elements of the Mac UI
One of the most damaging deals in Apple history.
Photo: Ste Smith/Cult of Mac

November 21: Today in Apple history: Apple signs Microsoft deal November 21, 1985: Following Steve Jobs’ departure, Apple comes close to signing its own death warrant by licensing the Macintosh’s look and feel to Microsoft.

The deal, between Microsoft co-founder Bill Gates and Apple CEO John Sculley, comes hot on the heels of the Windows operating system’s release. The pact gives Microsoft a “non-exclusive, worldwide, royalty-free, perpetual, nontransferable license to use [parts of the Mac technology] in present and future software programs, and to license them to and through third parties for use in their software programs.”

Oh, boy!

Today in Apple history: Steve Jobs secures Macintosh name

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Part 2: Macworld-founder David Bunnell tells of seeing the Mac for the first time, and why Steve Jobs parks in handicapped spaces.
Steve Jobs sweet-talked an audio company exec to land the name "Macintosh."
Photo: Apple

November 16: Today in Apple history: Steve Jobs secures Macintosh name November 16, 1982: Intent on calling Apple’s upcoming personal computer the “Macintosh,” Steve Jobs pens an impassioned plea to audio company McIntosh Laboratory asking permission to use the name.

You probably know how the resulting discussions ultimately turned out!

Today in Apple history: World gets a chance to test-drive a Mac

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Apple's innovative
Apple's innovative "Test Drive a Macintosh" ad campaign urged potential customers to take a Mac for a spin.
Photo: Apple

November 8: Today in Apple history: Test-drive a Mac November 8, 1984: When initial Mac sales prove disappointing, Apple CEO John Sculley dreams up the “Test Drive a Macintosh” campaign to encourage people to give Apple’s revolutionary new computer a chance.

While 200,000 would-be Apple customers take advantage of the offer, Apple dealers absolutely hate it.

The expensive piano Steve Jobs bought the Mac team lives on

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piano
Don't even think about playing the Samsung ringtone.
Photo: Freddy Anzures/Instagram

From lavishing employees with stock options to offering inspirational speeches to just plain yelling at folks, Steve Jobs had plenty of methods he could use to drive people to do their best work.

When it came to developing the original Macintosh, however, he had another ace up his sleeve: he bought them a crazy expensive piano. And, from the look of things, it lives on at Apple.