Face ID logo resurrects a classic Macintosh icon

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FaceID
The iPhone X's FaceID feature looks impressive.
Photo: Apple

For a company that insists it doesn’t like to look to the past, Apple’s new Face ID logo will certainly feel familiar to longtime Mac users.

Apple debuted the new logo during its iPhone X keynote yesterday to show off the phones facial scanning features. It features a simple smiling face that looks three dimensional, but it’s actually just a repurposed version of the classic Happy Mac icon originally created by Susan Kare for the original Macintosh.

Check out the similarities:

Today in Apple history: Macintosh 512K, aka the ‘Fat Mac,’ quadruples the memory

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Apple Mac
Do you remember the Fat Mac?
Photo: Apple

September 10 Today in Apple history September 10, 1984: Apple ships the Macintosh 512K, the first upgrade to the first-gen Macintosh 128K.

Coming less than eight months after the original Macintosh, the 512K Mac makes no sweeping changes to the computer’s form factor. Instead, the big upgrade is quadrupling the RAM. This leads Apple fans to refer to the computer as the “Fat Mac.”

Today in Apple history: iMac G5 takes a page out of the iPod’s playbook

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The iMac G5 looked like the world's biggest iPod.
The iMac G5 looked like the world's biggest iPod.
Photo: Matthew Pearce/Flickr CC

August 31 Today in Apple historyAugust 31, 2004: Apple launches the iMac G5, a distinctive white, plastic computer that looks a little like the world’s biggest iPod.

Housed in a 2-inch-thick enclosure reminiscent of Apple’s Cinema Displays, the new all-in-one machine bridges the gap between the pleasing plasticity of the iconic G3 iMac and the minimalist form factor of today’s ultra-slim aluminum Mac desktops.

Today in Apple history: Mac marketing guru Joanna Hoffman is born

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Kate Winslet (left) plays Joanna Hoffman (right) in Steve Jobs.
Kate Winslet (left) played Mac marketing guru Joanna Hoffman in Danny Boyle's Steve Jobs biopic.
Photos: Kate Winslet/Apple

July 27 TIAH July 27, 1955: Joanna Hoffman, a marketing executive who will become part of the original Macintosh and NeXT teams — and Steve Jobs’ first right-hand woman — is born in Poland.

Six months younger than Jobs, Hoffman is one of the few people willing and able to stand up to the oftentimes-fierce Apple co-founder during the first part of his career.

Today in Apple history: Steve Jobs visits the Soviet Union

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Soviet Apple flag
This was Steve Jobs' one and only trip to the Soviet Union.
Photo: Ste Smith/Cult of Mac

July 4 Today in Apple history July 4, 1985: Steve Jobs visits Moscow for the first time, with the aim of selling Macs to the Russians.

During his two-day trip, Jobs lectures computer science students in the Soviet Union, attends a Fourth of July party at the American embassy, discusses opening a Mac factory in Russia, and reportedly almost runs afoul of the KGB by praising assassinated Marxist revolutionary Leon Trotsky.

Today in Apple history: The best Mac portable to date

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Powerbook 5000c-2
Do you remember the PowerBook 540c?
Photo: Ste Smith/Cult of Mac

May16May 16, 1994: Apple launches the PowerBook 540c, one of the best laptops in its history.

Part of the innovative 500 series of PowerBooks, the 540c is the laptop to own in 1994. Blisteringly fast, packed with innovative features, and offering the best notebook display on the market, it’s a triumph on every level. Although for $5,539 ($9,139 in today’s money), it had better be…

Today in Apple history: Beginning of the end for Mac OS Copland

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luke
Copland never saw the light of day.
Photo: Ste Smith/Cult of Mac

April 26 April 26, 1996: Apple’s eagerly anticipated, but much delayed, Copland operating system for Mac suffers a fatal blow when the senior VP in charge of the project leaves the company.

David C. Nagel, Apple’s chief technologist, previously promised Mac OS Copland would ship to users by mid-1996 at the latest. With that deadline no longer appearing accurate, he leaves Apple for a job running AT&T Laboratories.

It’s yet another sign that Apple’s top-to-bottom operating system upgrade is in major trouble.