Apple previewed its newest retail outlet in the U.K. Tuesday, Apple Brompton Road in London’s Knightsbridge neighborhood. The store, set to open Thursday afternoon local time, claims a few “firsts.”

They include the first mirrored ceiling in an Apple Store, the first dedicated pick-up area in a U.K. Apple Store and the first time Apple has used a certain type of sustainable flooring.

Located a stone’s throw from Hyde Park and featuring design inspired by local flora, the store also boasts a brand-new augmented reality (AR) experience about William Blake.

With iOS 15’s biggest-ever update to Apple Maps, the Cupertino tech giant said users in several major cities can experience a 3D view with rich detail, enhanced navigation, immersive walking directions and more.

One of the best features of Apple Pay is finally starting to roll out to more public transit systems in the U.S. next year.

After being adopted by Washington D.C. and New York City this year, Apple Pay with Express Transit mode will reportedly be adopted by Philadelphia and San Diego next year, with other major cities planning to support it out by 2023.

Apple Pay Express Transit is on its way to London, giving travelers a quick and easy way to pay for rides.

Transport for London (TfL) has confirmed it is working closely with Apple to enable the feature “in the coming months.” It promises more information will be available at a later date.

A new Apple Store is destined for one of London’s most luxurious shopping districts, according to a new report.

Apple plans to open a new location in Knightsbridge between high-end department stores Harrods and Harvey Nichols. It will be the company’s sixth store in the capital.

Apple is making contingency plans in the event that its proposed giant U.K. campus in London’s iconic Battersea Power Station is delayed.

According to a new report, Apple is coming up with backup options “just in case” it is impossible to realize the creation of the new campus by December 2020, as planned.

Google has no plans to move out of London following Brexit. In fact, the search giant is building a brand new headquarters in Kings Cross that’s going to cost well over $1 billion.

It’s no Spaceship campus, but under renders suggest it will be incredibly ostentatious, with its own swimming pool, basketball court, running track, and more.

WhatsApp is under new pressure to provide a government backdoor following the recent terror attack in London.

U.K. home secretary Amber Rudd said it is “completely unacceptable” that law enforcement agencies are unable to read messages and conversations that are secured by end-to-end encryption.

An early preview of Apple’s redesigned London store reveals lots of new plants, simplified shelves and tables, as well as untethered iPhones and iPads that visitors can pick up and carry around the store.

Apple’s flagship Regent Street store, closed since June for the major remodel, is set to reopen Saturday. Early photos and a video tour show off the retail outlet’s uncluttered new look.

Apple is siphoning talent from one of its key partners, Imagination Technologies, which makes the graphics chip for the iPhone 7.

The British chipmaker was rumored to be in acquisition talks with Apple earlier this year. Apple told the press it wasn’t interested in buying Imagination Technologies, but based on a slew of recent hires, the iPhone-maker does want its employees.