Apple previewed its newest retail outlet in the U.K. Tuesday, Apple Brompton Road in London’s Knightsbridge neighborhood. The store, set to open Thursday afternoon local time, claims a few “firsts.”
They include the first mirrored ceiling in an Apple Store, the first dedicated pick-up area in a U.K. Apple Store and the first time Apple has used a certain type of sustainable flooring.
Located a stone’s throw from Hyde Park and featuring design inspired by local flora, the store also boasts a brand-new augmented reality (AR) experience about William Blake.