After meeting with Apple CEO Tim Cook in Brussels Tuesday, European Union head of industry Thierry Breton called on the tech company to open its ecosystem of hardware and software to competitors.
Now that iOS and the App Store have been labeled “gatekeepers” by the European Commission, the EU’s Digital Markets Act requires Apple to allow users to install applications directly onto iPhones. And sideloading is just one of the sweeping changes resulting from the DMA. Users apparently will be able to replace Siri with one of its rivals, for example. Other services, like iMessage, might require modification later.
One thing’s clear: The iPhone won’t be the same after the Digital Markets Act goes into effect in spring 2024.
Apple has launched a major project to allow alternative app stores on iPhones and iPads by 2024. The effort is meant to comply with the European Union’s Digital Markets Act, which comes fully into force then, and other possible national or regional laws that will make Apple allow sideloading of apps, according to new report Tuesday.
The end result should see Apple allowing people to download third-party software to iPhones and iPads from somewhere other than the App Store for the first time.
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The European Parliament passed the landmark Digital Markets Act on Tuesday. The legislation aims to outlaw many common practices of Big Tech companies, especially Apple, Google and Amazon.
For iPhone users, the DMA would force Apple to allow rival app stores and sideloaded applications. And these are only two of many significant changes in the act.
There are still further steps the the EU government must go through before the DMA goes into effect, but that’s expected to happen before the end of 2022.
The European Union may force Apple to make big changes to its App Store as well as services like FaceTime and Messages, if a leaked version of an EU antitrust proposal becomes law.
The draft is said to be the “final version” of the Digital Markets Act, provisionally approved by EU regulators in March. It seeks to restrict how tech giants operate in order to foster greater competition.
The European Union plans to break down the barriers between mobile messaging services. With its Digital Markets Act, it plans to force services like iMessage, WhatsApp, and smaller messaging platforms to play nicely together.
The move would be a major blow to Apple, which has long used iMessage — which it refuses to bring to Android — as a big selling point of iPhone.
