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Digital Markets Act

The Digital Markets Act (DMA) is a regulatory framework introduced by the European Union intended to curb the market dominance of large digital platforms, often referred to as “gatekeepers.” Enforced since May 2023, the DMA aims to create a fairer and more competitive digital economy by imposing strict obligations on companies that control access to essential online services, such as search engines, social media, and app stores. These gatekeepers — typically global tech giants like Google, Apple, Meta, Amazon, and Microsoft — must comply with rules that promote interoperability, prevent self-preferencing, and ensure business users and consumers have greater choice and control over digital services.

Key provisions of the DMA include banning anti-competitive practices such as ranking a company’s own products higher than competitors’ (self-preferencing), restricting developers from using alternative payment systems, and preventing the unfair use of user data across different services. Companies that fail to comply face fines of up to 10% of global annual turnover (or 20% for repeated offenses). By enforcing these rules, the EU aims to foster a more open digital marketplace where smaller businesses can compete on a level playing field, ultimately benefiting consumers through increased innovation and better services.

Read Cult of Mac’s latest posts on Digital Markets Act:

EU rejects Apple’s push to scrap Digital Markets Act [Updated]

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Apple compliance with DMA
The EU's Digital Markets Act causes plenty of headaches for Apple.
Photo: European Commission

The European Union pushed back Thursday after Apple said the Digital Markets Act — antitrust legislation aimed at broadening competition among tech companies — is backfiring on consumers and forcing Apple to delay key features for European users.

In a detailed statement submitted during the EU’s review process, Apple claimed the DMA is achieving the opposite of its stated goals. Apple’s statement, issued Wednesday, was the company’s strongest criticism of the law to date, and EU leaders did not care for it. But European Commission spokesman Thomas Regnier said the lawmakers were “not surprised” by Apple’s stance.

“Apple has simply contested every little bit of the DMA since its entry into application,” said Regnier in a Politico article, adding that Apple has snubbed EU efforts to have positive talks on the matter. “This undermines the company’s narrative of wanting to be fully cooperative with the Commission.”

In addition to the European Commission, some users took issue with Apple’s statement slamming the DMA.

Apple appeals EU interoperability rules, citing privacy risks

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Apple compliance with DMA
The EU's Digital Markets Act causes plenty of headaches for Apple.
Photo: European Commission

Apple officially filed an appeal against the European Union’s Digital Markets Act interoperability requirements Friday. That’s no big surprise, and neither is the reason why. Apple argues the regulations pose significant privacy and security risks to iPhone users, while also stifling innovation.

Apple submitted its challenge to the EU’s General Court in Luxembourg, targeting the commission’s March decision that requires Apple to make iOS more compatible with rival products, including smartwatches, headphones and VR headsets.

Apple’s convoluted iPhone sideloading rules break EU law

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iPhone in use
The EU wants Apple to make it easier for iPhone users to install applications outside the App Store.
AI image: Grok

The system Apple set up to enable EU residents to load apps onto their iPhones outside the App Store violates the Digital Markets Act, according to a decision handed down Wednesday by the European Commission. It cites “overly strict eligibility requirements” and Apple’s new Core Technology Fee as reasons.

It’s a preliminary decision, but if Apple doesn’t make the app sideloading process easier, the DMA gives the European Commission the right to hit the iPhone maker with hefty fines.

EU fines Apple and Meta hundreds of millions for DMA violations

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EU imposes fine for Apple anti-steering limitations
Apple is in hot water with the EU over the Digital Markets Act again.
Photo: Sora Shimazaki/Pexels CC

The European Union socked Apple with a fine of 500 million euros ($570 million) Wednesday for breaking antisteering rules in the Digital Markets Act. It also fined Meta 200 million euros for DMA violations.

The two companies face further fines if they don’t make the changes the EU demands.

EU may slap Apple with modest fine for DMA violation

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The European Commission's draft law could force companies to detect, remove and report CSAM.
The European Commission could take a softer stance against Apple's DMA breach.
Photo: European Commission

The European Commission will reportedly slap Apple and Meta with “modest fines” for breaching the DMA (Digital Markets Act).

The act became a law in EU countries in May 2023, forcing Apple to open its devices to third-party app stores and be more open to competition. This ongoing regulatory pressure raises questions about Apple’s global operations, including where are iPhones made.

EU could force Apple to open AirDrop and AirPlay to Android

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AirDrop and AirPlay logos
AirDrop and AirPlay are now in the EU’s sights.
Image: Apple

AirDrop and AirPlay are the latest Apple technologies the European Union wants to make more interoperable. This would give third-party developers, including rival handset makers, access to the tech.

But Apple is pushing back hard. Apple has made the jaw-dropping claim that opening up AirDrop and AirPlay would allow companies like Meta (which owns Facebook, Instagram and WhatsApp) to read all your emails, messages, photos and even passwords!

EU prepares to force iPhone and iPad to be more open to accessories

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Oculus Quest
Apple might be required to make iPhone cooperate better with VR headsets and other accessories made by other companies.
Photo: Oculus

The European Commission intends to require iPhone and iPad to be more open to working with third-party smartwatches, headphones, virtual reality headsets, and other accessories. On Thursday, the EC began proceedings to “specify how Apple will provide effective interoperability with functionalities such as notifications, device pairing, and connectivity.”

Apple devices already work with a broad variety of accessories, but the company also says it has to balance connectivity with protecting user privacy. For the latest updates on Apple’s compliance and upcoming changes, check out the latest iPhone news.

iPhone will soon let EU users replace default phone and messaging apps

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iOS 18 default apps section in Settings for EU users
A new default apps section is coming to Settings with iOS 18 ... but only in the EU.
Image: Apple

European iPhone and iPad users will be able to kick Apple’s Phone and Messages apps to the curb if they wish. The same goes for an array of other applications that iOS currently makes the default options.

These join a long list of other changes being forced on Apple by the EU’s Digital Markets Act.

Apple alters App Store linking rules and fee structure in EU

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Apple compliance with DMA
The EU's Digital Markets Act causes plenty of headaches for Apple.
Photo: European Commission

Apple is making changes to its App Store policies in the European Union to comply with the Digital Markets Act. It’s essentially easing linking rules for developers, so they can send customers elsewhere than the App Store for purchases. And it’s attaching new fees for sales that result from the links.

AltStore PAL in the EU begins accepting third-party apps

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AltStore website on iPhone
AltStore, the original alternative app marketplace, just opened its doors further.
Photo: D. Griffin Jones/Cult of Mac

AltStore PAL, the first third-party app marketplace for iOS, now lets users install apps created by independent developers. The change, which arrived Wednesday in AltStore PAL version 2.1, makes previously restricted apps available to iPhone owners in the European Union.

“This means apps that have been rejected by the App Store — such as torrenting apps and virtual machines — have another path forward for the first time ever,” Riley Testut, developer of AltStore, told Cult of Mac.

The update is launching with a few third-party apps available now — iTorrent, qBitControl and PeopleDrop — “apps that are only possible with AltStore PAL,” according to Testut.

EU slams decision not to deploy Apple Intelligence in Europe

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European Union's commissioner for competition Margrethe Vestager and Apple CEO Tim Cook.
European Union's commissioner for competition Margrethe Vestager met with Apple CEO Tim Cook in early 2024.
Photo: Margrethe Vestager

Margrethe Vestager, the European Union’s commissioner for competition, said Thursday that Apple’s decision to not offer its artificial intelligence upgrades for iPhone and Mac in the European Union is an admission that the company knows the features are anticompetitive.

In contrast, Apple says interoperability requirements in EU law would make the AI features a risk to user privacy.

Apple could face huge fines for breaking ‘steering’ rules under Europe’s DMA

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The European Commission's draft law could force companies to detect, remove and report CSAM.
The European Union's DMA is proving to be an enormous challenge for Apple.
Photo: European Commission

The European Commission said Monday that it made a preliminary decision that Apple breached the EU’s Digital Markets Act. Apple’s rules “prevent [iPhone] app developers from freely steering consumers to alternative channels for offers and content,” according to the EC.

The commission also said it started an investigation into whether Apple’s new Core Technology Fee complies with the DMA. If Apple doesn’t change its policies, the EC could levy extremely heavy fines.

Europe won’t get Apple Intelligence AI features in spat with EU

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Europe won't get Apple Intelligence AI features in spat with EU
Sorry EU, no Apple Intelligence for you!
Image: Lewis Wallace/Cult of Mac

Apple revealed Friday that it will not introduce in the European Union the artificial intelligence features for iPhone, Mac and iPad it recently announced. The company blamed the EU’s Digital Markets Act for the decision.

Several other new features of the upcoming macOS Sequoia, iOS 18 and iPadOS 18 will also not debut in the EU.

EU might charge Apple for breaking DMA ‘steering’ rules

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EU might charge Apple for breaking DMA 'steering' rules
Apple is allegedly trying to evade a provision of the DMA.
Photo: Sora Shimazaki/Pexels CC

The European Commission is reportedly getting ready to charge Apple for not following rules laid down by Digital Markets Act that require the iPhone maker to allow third-party software developers to “steer” consumers to offers outside the App Store, free of charge.

If found guilty, Apple faces potentially heavy fines.

First third-party app store goes live in EU

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AltStore PAL app marketplace
Users pay a small annual fee. Developers can distribute apps for free.
Photo: AltStore PAL

The first third-party app marketplace, AltStore PAL, launched in the European Union on Wednesday. The App Store alternative comes from Riley Testut, the developer who got his Delta retro-game emulator into the iPhone App Store on the same day.

EU is skeptical that Apple’s App Store rules comply with DMA

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EU investigating Apple's new sideloading rules for DMA non-compliance
The EC is not convinced that Apple has changed App Store rules enough to comply with the Digital Markets Act.
Photo: Sora Shimazaki/Pexels CC

The European Commission opened a noncompliance investigation Monday into whether Apple is fully following the rules that went into effect with the EU’s Digital Markets Act. If not, Apple faces potentially heavy fines.

The Mac-maker isn’t being singled out. The EC also opened similar investigations into Alphabet/Google and Meta/Facebook.

Apple will make it easier to switch from iPhone to Android

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Apple will make it easier to switch from iPhone to Android
Making the switch from iPhone to Android will get easier. But there's a caveat.
Image: Ed Hardy/Cult of Mac

Apple is building a way out of the iOS “walled garden.” It promised on Thursday to make it easier to switch the data from an iPhone to an Android or other handset.

That said, the migration tool is part of Apple complying with the European Union’s Digital Market Act so the solution might not be available outside of the EU.

Apple calls Epic Games ‘untrustworthy,’ blocks Fortnite rerelease in EU

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Apple calls Epic Games 'untrustworthy,' blocks 'Fortnite' re-release in EU
The battle between Epic Games and Apple is as cut-throat as anything in Fortnite.
Graphic: Cult of Mac

Epic Games will not be able to bring Fortnite back to the European Union. Apple canceled the company’s developer account (again) and called Epic “verifiably untrustworthy.”

Shutting down the developer account also means that the game-maker won’t be able to open its promised rival to the App Store.

Why you shouldn’t care that Apple began phasing out web apps

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Apple iPhone web apps: Microsoft Xbox Cloud Gaming and Amazon Luna
The few available iPhone web apps are about to break in the EU.
Photo: Ed Hardy/Cult of Mac

Are you familiar with iPhone web apps? No? Turns out you aren’t alone. Apple admitted that the method for turning websites into applications never caught on.

It must have been a tough admission, given that Steve Jobs’ original plan for iPhone was that it would only support web apps, with no native third-party applications allowed.

EU won’t force iMessage to work with WhatsApp, rival messaging apps

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iMessage messaging
The EU won't require Apple to make dramatic changes to iMessage, the iPhone's messaging app.
Photo: Cee Ayes/Unsplash

The European Commission decided not to require Apple to further break down its barriers between iMessage and rival messaging services.

It would seem Apple’s decision to add RCS support helped persuade the European regulator that no additional changes are necessary.

Devs call Apple’s new iPhone sideloading rules ‘malicious compliance’ and ‘ludicrously punitive’

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Devs call Apple’s new iPhone sideloading rules 'malicious compliance' and 'ludicrously punitive'
Apple's new App Store rules for the European Union enrage some developers.
Image: danilo.alvesd/Unsplash License/Cult of Mac

A noted Apple critic used the terms “malicious compliance” and “hot garbage” to describe the elaborate rules the company laid down Thursday for allowing European iPhone users to sideload applications.

Those blasts came from Tim Sweeney, CEO of Epic Games, a company that’s locked in a legal battle with Apple over App Store rules. But other devs also cast aspersions on Apple’s framework for setting up App Store rivals. They pointed out that the new system comes with a huge financial obligation, and that it will make free apps almost impossible.

To be clear, though, not all developers are unhappy. Apple’s new rules also drew some compliments.

Apple is bringing sideloading and alternate app stores to iPhone

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Apple revealed the iPhone app sideloading rules for the EU
Sideloading applications onto iPhone comes with a lot of rules.
Photo: Apple/Cult of Mac

Apple is bringing sideloading and alternate app stores to the iPhone — but with significant restrictions.

Apple gave EU developers guidelines and access to the tools needed for sideloading —  installing applications that don’t go through the App Store. But the new rules require these apps to be approved by Apple before they can be installed by iPhone users. And they need to be in alternative marketplaces, not directly available for download.

In other words, sideloading won’t be the free-for-all some people had hoped.

This is part of sweeping changes to iOS, Safari and the App Store required by the European Union’s Digital Markets Act. And Apple’s announcement of these changes in Thursday is loaded with warning about how sideloading brings risks for users.