Apple’s long-rumored augmented reality glasses project may have suffered a serious setback thanks to Facebook.
The social network company reportedly reached a licensing deal with Plessey, a British firm that makes displays specifically for augmented reality displays. Apple supposedly was looking into acquiring Plessey. But Facebook rushed in and struck an exclusive supply deal with the company, effectively shutting out Cupertino.
ARKit 3.5, the new version of Apple’s augmented reality software, can capture a 3D representation of the world in real time. This feature employs the LiDAR scanner that’s already in the 2020 Pad Pro and expected in some of this autumn’s iPhone models.
And the version of ARKit that debuted yesterday in iOS 13.4 is better at allowing virtual objects to pass in front of and behind people in the scene.
In Birmingham today, Apple CEO Tim Cook announced Ed Farm, which will help teach students to program with Apple’s “Everyone Can Code” curriculum.
In addition, Cook reportedly spoke about employing his company’s augmented reality tools in Birmingham’s civil rights historical sites.
Retailers that advertise with Apple’s AR Quick Look now have the option to add a “buy now” button directly in the augmented reality experience. Before this, shoppers could only look at items superimposed onto the real world.
This is just the latest part of Apple’s growing embrace of augmented reality.
Apple CEO Tim Cook called augmented reality “the next big thing” this week. But he kept quiet about his company’s specific plans for this emerging technology. So Cult of Mac reached out to industry analysts, who predict that this year’s iPhone and iPad will come with AR equipment built in. And, for the future, they’re optimistic about Apple’s rumored AR glasses.
Apple is reportedly partnering with Valve, the company behind Steam, to develop its first augmented reality headset. Valve already offers a virtual reality headset of its own for gaming. But its work with Apple is said to be focused on AR, which Cupertino thinks will play an increasingly important role in the future.
“Apple is all-in on augmented reality. But where will it lead?” That’s a pretty standard view of Apple’s experiments with visual AR, aka overlaying virtual objects onto the real world, via the iPhone’s camera and screen.
But Apple is already providing a fully immersive AR overlay onto the real world, to millions of users — only it isn’t using a screen. AirPods are augmented reality. They are also a part of a new computing paradigm that Apple snuck into the world without telling anybody. This paradigm currently consists of AirPods, iPhone, Apple Watch and the HomePod. And it is as discreet and low-key as it is important.
Apple’s long-rumored AR glasses project could get some competition from the world’s biggest social network company.
Facebook is reportedly developing its own augmented reality glasses. The social network recently struck a partnership with Ray-Ban parent company Luxottica to speed the product along, according to a new report.
Apple’s long bet on augmented reality is about to pay off. Thanks to new tools for developers, and hardware that can handle the advanced apps they create, an AR revolution is in the offing.
Find out how Apple will spark the AR boom in this week’s free issue of Cult of Mac Magazine. Download it now for iOS, or see the top stories below in your browser.
When Apple introduced ARKit in 2017, the augmented reality platform was hailed as a game-changer. Two years later, Apple’s AR push looks ready to deliver the type of experience that gets CEO Tim Cook so excited he wants to scream.
Thanks to a trio of new augmented reality tools for iOS 13, and the very real possibility of an Apple AR headset on the horizon, 2019 promises to be the start of something truly special for Apple’s augmented reality efforts.
