Apple just made it a lot harder for rivals to compete on AR

By

iPhone 8 Plus
Tim Cook thinks AR is going to be the next big thing in tech.
Photo: Ste Smith/Cult of Mac

Expecting Android device makers to rip off Apple’s augmented reality technology any time soon? Not so fast, a new report claims.

Apple’s $390 million payday to TrueDepth sensor maker Finisar this week will reportedly help lock out rival companies like Samsung and Huawei from competing with its augmented reality ambitions, by giving Apple first dibs on the necessary components.

iPhone X seemed ‘impossible’ to make, Apple says

By

iPhone X
The iPhone X feels like the future.
Photo: Ste Smith/Cult of Mac

Apple media boss Phil Schiller says that even though Face ID on the iPhone X works nearly flawlessly at one point in the device’s development the entire thing seemed impossible.

Schiller sat down for an interview to talk about Apple’s latest products like the iPhone X, HomePod and even the iMac Pro which is coming out later this week.

Shadows Remain, Duolingo, and other awesome apps of the week

By

Awesome Apps
'Appy weekend!
Photo: Ste Smith/Cult of Mac

Shadows Remain pushes ARKit in spooky new directions

By

AR1
The game puts you in the shoes of a parent hunting their lost kid.
Photo: Halfbrick

If you’re looking for a game to show off Apple’s ARKit augmented reality platform, you could do a whole lot worse than checking out Australian developer Halfbrick’s intriguing new AR game Shadows Remain.

Blending first-person adventure, hidden object puzzles, and horror elements, Shadows Remain places you in the role of a parent who moves into a new home, only to find that their kid has gone missing.

7 biggest takeaways from Apple’s record Q4 earnings

By

Will Apple reach its own targets for Q2?
AAPL shares are on the rise.
Photo: Ste Smith/Cult of Mac

Apple surprised investors with its best Q4 earnings report ever today. The outrageous numbers dispelled doubts about the iPhone-maker’s strategy — and pushed Apple closer to becoming the world’s first trillion-dollar company.

With the launch of the iPhone X just hours away, Apple CEO Tim Cook had a lot to be happy about during the earnings call with investors. Analysts quizzed Cook and Apple CFO Luca Maestri on everything from iPhone 8 sales to how Apple plans to monetize its augmented reality efforts.

Here’s what we found out:

2018 iPhones won’t get rear-facing TrueDepth camera

By

Face ID
These are the sensors that power Face ID.
Photo: Apple

The 2018 iPhone won’t come with a rear-facing TrueDepth camera, according to one of the most accurate Apple analysts in the business.

KGI Securities analyst Ming Chi-Kuo sent investors a note today that the array of sensors that power Face ID and animoji will stay at the front of iPhones, for now.

Tim Cook geeks out on AR during Oxford demo

By

iPhone 8 Plus
Augmented Reality on the iPhone 8 Plus is a taste of the future.
Photo: Ste Smith/Cult of Mac

Apple CEO Tim Cook is a full-on geek when it comes to augmented reality.

Cook has raved about AR’s potential in a number of interviews the last year, but according to a PhD student at the University of Oxford, Tim actually has a great understanding of the technology. In a story shared on Reddit, the student reveals how Tim Cook dug deep into the details of the tech during a recent demo.