How Apple’s TV service can stand out in a crowded market

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The Apple TV app is expected to be the hub of this company’s streaming video service.
The Apple TV app is expected to be the hub of this company’s streaming video service.
Photo: Apple

Apple is undoubtedly going to throw its hat into the streaming TV markets during a big press event on Monday, where its service will have to compete against dozens of rivals, some household names.

Although the announcement is still a few days away, we already know quite a bit about how Apple will try to make its offering stand out.

Apple’s TV service could hit 100 million subs in next 5 years

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Apple TV
Apple's TV streaming service could mean a massive revenue boost.
Photo: Ste Smith/Cult of Mac

Apple hasn’t even debuted its streaming video service yet, and already analysts are salivating over the potential cash tidal wave it could earn Apple.

According to Wedbush analyst Daniel Ives, Apple could carve out 100 million subscribers in the next 3-5 years. This could earn anywhere up to $10 billion in revenue per year.

Every TV show and movie currently in the works at Apple [Updated]

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Apple TV
Apple is loading up with original content.
Photo: Ste Smith/Cult of Mac

 

 

The star-studded Apple TV show lineup is starting to look like it could become a legitimate contender to Netflix and HBO. After going on a Hollywood spending spree in the last eight months, Apple appears poised to make a huge push into original content.

Thanks to its new worldwide video executive team, many of the Apple TV series in development actually look really promising and diverse. From Steven Spielberg’s Amazing Stories to mysterious new sci-fi series See, Apple’s working on some shows everyone could enjoy.

Check out all the full list of TV series Apple is working on:

Update: We’ve added all the shows we know about heading into Apple’s big March 25 event where it’s expected to finally unveil its TV streaming service.

Ads might not taint Apple’s TV service

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Apple TV Close
Expect to binge watch Apple TV shows without commercial interruption.
Photo: Cult of Mac

TV shows and movies on Apple’s soon-to-be-announced streaming service might not be broken up by irritating commercial breaks. A new report indicates content will be either free or paid for entirely by subscription fees.

So you can expect to watch the upcoming shows staring Reese Witherspoon, Jason Momoa or many others without interruption.

Apple TV’s Events app is primed for March 25 keynote

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Events
"Iiiiiiiiit's showtime!"
Photo: Tim Wells/Twitter

As it always does before a new keynote event, Apple’s updated its Apple Events app for Apple TV. If you own an Apple TV set-top box, and want to watch the March 25 event from the comfort of your couch, this is the best way you can do it.

The “It’s Showtime” event will take place at 10am Pacific/1pm Eastern. A new wallpaper hints at the “showbiz” focus of the event by featuring an Apple logo under a spotlight.

Don’t miss our ‘show time’ keynote predictions, this week on The CultCast

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CultCast 379 MacBook Pro
Apple's streaming service may have an ace up its sleeve.

This week on The CultCast: Apple’s “it’s show time” event is just around the corner, and this is the first event ever that focuses purely on services. Is Apple’s streaming TV service going to suck? Don’t miss our “show time” keynote predications. Plus: Leander unveils the details on his new Tim Cook book, out April 16th!

Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10 percent off your first purchase of a website or domain..

Apple rushes to add HBO and Showtime to streaming service

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Apple TV service facing competition
The Apple TV service will reportedly have movies and shows from other big-name companies.
Photo: Ed Hardy/Cult of Mac

Apple has created numerous shows for its streaming TV service, but is reportedly also negotiating deals to bring in content from other sources, including HBO and Showtime.

This should help the Apple TV service compete against established rivals, especially Netflix.

‘Transformative’ buy could lift Apple TV subs to 100 million

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apple tv
The Apple TV service expected son could bring in $7 billion to $10 billion annually.
Photo: Jim Merithew/Cult of Mac

Apple’s streaming TV service is going to be a very significant force in the market if a market-analysis firm is correct.

The service the iPhone maker is prepping could, in a few years, garner far more subscribers than some of its established competitors. 

It’s show time! Apple confirms March 25 event at Steve Jobs Theater

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Apple Show time event
Apple is expected to launch a number of new services this spring.
Photo: Apple

Apple will hold its next special event on Monday, March 25, in the Steve Jobs Theater in Cupertino.

The “It’s show time” event is expected to bring a number of new services, including new TV content and a paid Apple News service. Fans have been eagerly anticipating confirmation of Apple’s next keynote, with rumors surrounding new subscription services circulating. The tagline for this one suggests it will focus on Apple’s upcoming video service, with hardware taking a backseat.