iTunes now has 4K content for your new Apple TV

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4K
4K content is here!
Photo: Apple

Apple has started rolling out 4K content to iTunes users, just as it promised it would do at this week’s Apple media event.

Although the fifth generation Apple TV 4K won’t actually arrive with customers until next week, the new 4K content — including both movies and TV shows — is viewable in all its glory on the newer 4K and 5K iMacs.

This week on The CultCast, catch our iPhone X event reactions!

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CultCast AirPower
Catch our reactions to Apple's newest gadgets.
Photo: Apple

This week on The CultCast: We react to everything announced at Apple’s iPhone X press event! Plus, we’ll tell you all we now know about iPhone X, iPhone 8, the new Apple TV 4K, Apple Watch Series 3, the AirPods update, and the new AirPower charging mat. It’s a packed show. Better hit play, fam.

Apple TV 4K brings Ultra HD streaming

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Apple TV 4K
New Apple TV offers a major overhaul to video quality.
Screenshot: Apple

Apple’s fifth generation Apple TV, a.k.a. Apple TV 4K, will start shipping to customers on September 22.

As suggested by previous reports, the new set-top box boasts impressive 4K video support — representing a major advance in terms of video quality, and providing what Tim Cook calls “cinematic quality [for] everything you watch.” And that’s not all!

Everything we expect Apple to unveil at its September 12 event

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Tim Cook was short on surprises at the 'Hello Again' keynote.
What will Tim surprise us with this time?
Photo: Apple

The biggest Apple keynote of 2017 is just a few short hours away. And according to the rumors, its going to be one of the most memorable tech events in years.

When Tim Cook and Co. take the stage at the Steve Jobs Theater on September 12, we expect them to unveil not one, not two, but three new iPhones. A bunch of other new hardware and software is also on the docket, making this an Apple keynote not to be missed.

Here’s everything Apple will likely reveal.

New remote for Apple TV will pack haptic feedback

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Apple TV remote
The Apple TV remote is getting a big upgrade.
Photo: Ste Smith/Cult of Mac

The Apple TV is set to get some big upgrades during Apple’s huge keynote tomorrow, but one unexpected surprise could bring some big changes to the Siri remote.

After doing some digging into the code from the leaked iOS 11 GM, developer Guilherme Rambo found new references indicate the Siri remote will be upgraded as well. This time it could gain haptic feedback.

Apple TV 4K will be insanely powerful for super-sharp video

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Apple TV
Apple TV 4K will boast the same processor as iPad Pro.
Photo: Jim Merithew/Cult of Mac

The new Apple TV, expected to make its debut alongside iPhone X at a special event on Tuesday, will need powerful new internals to drive super-sharp 4K video.

According to the latest discoveries in Apple’s own code, “Apple TV 4K” will have just that. It will rock the same processor as the latest iPad Pro — plus ample RAM — to become by far the most powerful Apple TV yet.

Apple recruits more TV execs for original content efforts

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appletv
Apple is upping its focus on producing original programming.
Photo: Jim Merithew/Cult of Mac

Apple is continuing to build up its TV unit with the recruiting of four new veteran television executives.

These include Kim Rozenfeld, former head of programming at Sony Pictures Television, ex-Sony development execs Max Aronson and Ali Woodruff, and former WGN America head of publicity Rita Cooper. All of them will play a role as Apple continues to expand its push toward creating original programming.

Apple rolls out tvOS 11 beta 10 for registered developers

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apple tv and siri remote
Grab the latest tvOS 11 beta now.
Photo: Ste Smith/Cult of Mac

Apple has rolled out its tenth beta of tvOS 11 for registered developers ahead of a public release this fall.

The release comes just under one week after developers got their hands on beta 9, and it mostly includes bug fixes and performance improvements at this point.

Developers receive surprise iOS 11 beta 9 update

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iPhone 7 iOS 11
An all-new iOS 11 beta is here!
Photo: Ste Smith/Cult of Mac

Apple surprised developers today with the release of an all-new iOS 11 beta for testing, coming just four days after the previous beta build was seeded.

The new beta build is accompanied by the ninth beta for tvOS 11. Both of the new builds appear to add a number of bug fixes and performance improvements and likely signal that the public release isn’t that far away.

Apple just won an Emmy award… for Siri?

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FireWire lands Apple its first Emmy.
This is Apple's third Emmy award.
Photo: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

Apple’s original TV show efforts haven’t exactly set the world on fire, but that didn’t stop the company from being honored with an Emmy award this week.

Apple was among the tech companies who received technical Emmy awards from the National Academy of Television Arts and Sciences, alongside Microsoft, YouTube, and others.