Apple is adding a spectacular new retail store to its collection — but you’ll have to visit Milan to see it.
Located in the city’s Piazza Liberty, the store will take a note out of Apple’s iconic Fifth Avenue Apple store in New York by being located underground, with access via a special elevator. Or, in this case, a spectacular staircase entrance located between two waterfalls.
Check out a couple more pictures below.
Apple is bringing new “hands on” sessions to its stores, enlisting artists, Mac experts and celebrities in a bid to make its retail outlets more engaging.
Angela Ahrendts, Apple’s senior vice president of retail, introduced the scheme on CBS This Morning. She also laid out plans for getting Gen Z interested in Apple, discussed women’s role at the company, and stressed the importance of forging human connections in the digital age.
Apple CEO Tim Cook’s tour of western Europe continued today with a pit stop at Downing Street to meet with U.K. Prime Minister Theresa May.
Cook was in the country to accept an honorary degree from the University of Glasgow, but took a break from the fun to discuss some serious topics with May, such as the impending Brexit and Apple’s investment in the country.
Apple has officially opened registration for its free “Hour of Code” workshops, which this year will run every day for a week at around 500 Apple stores around the world.
In previous years, Apple has offered just one day of workshops for its introduction to programming events, produced in partnership with Code.org.
If you’re itching to get your hands on a new MacBook Pro — and your fingers on its new Touch Bar — the wait will soon be over.
November 4, 1997: Apple announces a new deal to give it a mini “store within a store” in CompUSA outlets around the United States.
In a step toward the official Apple stores that would launch four years later, Cupertino staffs these mini-stores with Apple-trained employees. The move gives Apple a bit more control over the way its products get displayed and demoed to consumers.
The iPhone 7 probably won’t be enough to reverse Apple’s declining sales slump when it reports earnings tomorrow. But analysts say Apple is sitting on a “powder keg of dramatically aging” iPhones that could lead to a super-cycle of upgrades in 2017.
Apple plans to open a new high-end app development center in Bengaluru, India, according to a new report, citing people familiar with the company’s plans.
The report claims that Apple has already come to terms concerning a 40,000 square foot office space, spread across two floors. It is likely that this space will house around 300 people, and will open in early 2017.
One of the best things about living in the digital age is the ease with which you can compare prices. It’s never been easier to find great deals, especially on technology. But even though finding discounted gadgets is pretty easy, some people still end up overpaying for tech because they’ve put their faith in misguided shopping myths.
If you’re looking to save money and get the most value for your dollar, make sure you don’t fall victim to one of these common misconceptions about buying electronics. Read on to learn more about the biggest tech shopping myths out there, why we believe them, and why those myths are just dead wrong. Our guide busts some Apple-specific myths, as well as some more general misconceptions about how to save money when shopping for gadgets.
Tim Cook, Jony Ive and Apple’s legendary Steves earned their loyal followings.
Writer Gary Allen made sure the foot soldiers — Apple retail workers and even the carpenters who made display tables for Apple Stores — got props for their contributions to Cupertino by way of Allen’s now-defunct website ifo Apple Store.
In doing so, Allen left his own thankful and devoted followers saddened when he passed away last fall from brain cancer.
