Today in Apple history: Apple begins retail venture inside CompUSA

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Desiring more control over how Macs got sold, Apple turned to CompUSA.
Desiring more control over how Macs got sold, Apple turned to CompUSA.
Photo: Coolcaesar/Wikipedia CC

November 4: Today in Apple history: Apple CompUSA November 4, 1997: Apple unveils its plan to open small “store within a store” sections inside CompUSA outlets around the United States.

In a step toward the flagship Apple stores that would launch four years later, Cupertino-trained employees staff these mini-stores. The move gives Apple a bit more control over the way its products get displayed and demoed to consumers.

Underground Milan store could be Apple’s most striking yet

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You'll have to walk through a waterfall to reach Apple's new store.
Photo: Apple

Apple is adding a spectacular new retail store to its collection — but you’ll have to visit Milan to see it.

Located in the city’s Piazza Liberty, the store will take a note out of Apple’s iconic Fifth Avenue Apple store in New York by being located underground, with access via a special elevator. Or, in this case, a spectacular staircase entrance located between two waterfalls.

Check out a couple more pictures below.

Here’s how Apple plans to make its stores more magical

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Angela Ahrendts talked about making Apple stores remain relevant.
Photo: CBS

Apple is bringing new “hands on” sessions to its stores, enlisting artists, Mac experts and celebrities in a bid to make its retail outlets more engaging.

Angela Ahrendts, Apple’s senior vice president of retail, introduced the scheme on CBS This Morning. She also laid out plans for getting Gen Z interested in Apple, discussed women’s role at the company, and stressed the importance of forging human connections in the digital age.

Tim Cook talks Brexit with U.K. prime minister

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The staff at the Apple Buchanan Street store give Tim Cook a warm welcome.
The staff at the Apple Buchanan Street store give Tim Cook a warm welcome.
Photo: Tim Cook/Twitter

Apple CEO Tim Cook’s tour of western Europe continued today with a pit stop at Downing Street to meet with U.K. Prime Minister Theresa May.

Cook was in the country to accept an honorary degree from the University of Glasgow, but took a break from the fun to discuss some serious topics with May, such as the impending Brexit and Apple’s investment in the country.

Apple’s ‘Hour of Code’ classes will run for a whole week this year

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In previous years, Apple ran the events for just one day.
Photo: Apple

Apple has officially opened registration for its free “Hour of Code” workshops, which this year will run every day for a week at around 500 Apple stores around the world.

In previous years, Apple has offered just one day of workshops for its introduction to programming events, produced in partnership with Code.org.

iPhone sales expected to explode in 2017

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The 2017 iPhone will be a game changer.
Photo: Ste Smith/Cult of Mac

The iPhone 7 probably won’t be enough to reverse Apple’s declining sales slump when it reports earnings tomorrow. But analysts say Apple is sitting on a “powder keg of dramatically aging” iPhones that could lead to a super-cycle of upgrades in 2017.

Apple opening an app development center in India

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iPhone India
Apple is continuing its Indian drive.
Photo: Ste Smith/Cult of Mac

Apple plans to open a new high-end app development center in Bengaluru, India, according to a new report, citing people familiar with the company’s plans.

The report claims that Apple has already come to terms concerning a 40,000 square foot office space, spread across two floors. It is likely that this space will house around 300 people, and will open in early 2017.

10 biggest tech shopping myths, busted

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10 Tech Shopping Myths
It's time to debunk these 10 common myths about buying tech gear.
Photo: Jarmoluk/Pixabay

One of the best things about living in the digital age is the ease with which you can compare prices. It’s never been easier to find great deals, especially on technology. But even though finding discounted gadgets is pretty easy, some people still end up overpaying for tech because they’ve put their faith in misguided shopping myths.

If you’re looking to save money and get the most value for your dollar, make sure you don’t fall victim to one of these common misconceptions about buying electronics. Read on to learn more about the biggest tech shopping myths out there, why we believe them, and why those myths are just dead wrong. Our guide busts some Apple-specific myths, as well as some more general misconceptions about how to save money when shopping for gadgets.

Apple Stores’ biggest fan shined a light on the little people

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Gary Allen with his son, Devin, at a Beijing Apple Store in 2008.
Gary Allen with his son, Devin, at a Beijing Apple Store in 2008.
Photo: Devin Allen

Cult of Mac 2.0 bugTim Cook, Jony Ive and Apple’s legendary Steves earned their loyal followings.

Writer Gary Allen made sure the foot soldiers — Apple retail workers and even the carpenters who made display tables for Apple Stores — got props for their contributions to Cupertino by way of Allen’s now-defunct website ifo Apple Store.

In doing so, Allen left his own thankful and devoted followers saddened when he passed away last fall from brain cancer.