Steve Jobs stood in the lunch line like a regular Joe

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Steve Jobs
Be careful in the cafeteria line. You never know when your boss is behind you.
Photo: Apple

Apple co-founder Steve Jobs was known to be incredibly demanding. But one retired Apple executive said when it came to standing in line in the company cafeteria, Jobs waited his turn like everyone else.

This would not be a surprising revelation about most people, but Jobs’ mercurial nature is the stuff of legend. The late Apple exec’s moods and commands have been the source material for books and movies. His character is even sung about on the opera stage.

Today in Apple history: Scott Forstall gets forced out of Apple

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Forstall
The disastrous Apple Maps showed Scott Forstall the way out of Cupertino.
Photo: Apple

October 29: Today in Apple history: Scott Forstall gets forced out of Apple after disastrous Apple Maps launch October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is ousted from the company after the disastrous Apple Maps launch.

Apple divvies up the roles previously handled by Forstall, who once seemed on a path to the top, among other high-level execs. Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.

Today in Apple history: John Sculley bids Apple a $10 million farewell

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Former Apple CEO John Sculley talks at Web Summit 2015 in Dublin, Ireland.
After Steve Jobs and Tim Cook, John Sculley is Apple's most memorable CEO.
Photo: Web Summit/Flickr CC

October 15: Today in Apple history: CEO John Sculley forced out of Apple October 15, 1993: John Sculley, the CEO responsible for forcing Steve Jobs out of Apple, is forced to leave the company himself.

Following a terrible quarter, in which the company posted a 97 percent drop in earnings, Sculley steps down as Apple chairman. He takes $1 million in severance pay, a one-year consulting fee of $750,000, a commitment from Apple to buy his $4 million mansion and $2 million Lear jet, and $2.4 million in stock options. Total take: around $10 million.

Today in Apple history: Tim Cook becomes Apple’s chief operating officer

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Cook
Tim Cook was on his way to the top spot at Apple.
Photo: Jim Merithew/Cult of Mac

October 14: Today in Apple history October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.

“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.

Today in Apple history: Steve Jobs resigns as Apple CEO

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Steve Jobs
Steve Jobs' health wouldn't allow him to continue as CEO.
Photo: Ben Stanfield/Flickr CC

August 24: Today in Apple history: Steve Jobs resigns as Apple CEO August 24, 2011: With his health worsening, a cancer-stricken Steve Jobs steps down from his role leading Apple. Tim Cook assumes the role of Apple’s seventh CEO.

“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” Jobs writes in his retirement letter to the Apple board. “Unfortunately that day has come.”

Here’s how Apple execs stack up with their Memojis

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Memoji
From corporate to cartoon, these Apple execs gave themselves Memoji facials.
Photo: Apple

If Jony Ive was going for that Wanted Poster look for his executive profile picture, he now looks like an adorable puppy thanks to Memoji.

Never has the leadership page on Apple’s website been so fun to peruse as today when executives used the new Memoji feature in iOS 12 to create the cartoonish avatars to celebrate World Emoji Day.

Today in Apple history: Steve Jobs begins his path back to the top

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Steve_Jobs_2007
This was the start of Apple's turnaround.
Photo: Ben Stanfield/Flickr CC

July 8: Today in Apple history: Steve Jobs begins his journey to Apple CEO July 8, 1997: Steve Jobs begins his path to becoming CEO of Apple, after former CEO Gil Amelio officially departs the company on the back of a massive quarterly loss. Also leaving Apple is Ellen Hancock, executive vice president of technology.

To run Apple’s day-to-day operations, CFO Fred Anderson takes over until a new chief executive can be found. Jobs, meanwhile, moves from strategic adviser to take “a more expanded role with Apple’s board and executive management team.” The turnaround has started!

Today in Apple history: Steve Jobs attempts a boardroom coup

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Jobs
Sadly for Steve, things didn't work in his favor.
Photo: Esther Dyson/Flickr CC

May 23: Today in Apple history: Steve Jobs attempts a boardroom coup May 23, 1985: Bitter about being ousted from his position running the Macintosh division, Steve Jobs attempts to stage a coup to seize control of Apple from CEO John Sculley.

The 30-year-old Apple co-founder plans to overthrow Sculley while the CEO is away on a business trip in China. Unfortunately for Jobs, he makes a critical mistake when he tries to recruit the support of Apple executive Jean-Louis Gassée, who informs Sculley of the plot.

It’s the beginning of the end for Jobs’ first tenure at Apple.

How Steve Jobs got employees to tell him what sucked about his companies

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Steve_Jobs_2007
Steve Jobs had ways of making you talk!
Photo: Ben Stanfield/Flickr CC

Would you have liked to be the person to tell Steve Jobs that something about his company sucks? If not, you may not have enjoyed the experience of working with him.

In a recent Medium post, San Francisco-based marketing pro Andy Raskin relates a story overheard from a well-known (but unnamed) CEO. The CEO described the somewhat unorthodox, but effective, way that Jobs rooted out problems at Pixar, the company he ran alongside Apple. Here’s what he did.

Today in Apple history: John Sculley brings ‘Pepsi Generation’ marketing to Apple

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john-sculley
John Sculley was Apple's third president and CEO.
Photo: Web Summit/Flickr CC

May 17: Today in Apple history: John Sculley starts as Apple CEO May 17, 1983: John Sculley takes the helm as Apple’s third president and CEO. The former Pepsi-Cola boss is short on tech experience but long on marketing, which will become increasingly important as the personal computer revolution ramps up.

Steve Jobs personally lured Sculley to Apple using one of the most famous lines in the history business. “Do you want to spend the rest of your life selling sugared water,” Jobs asked Sculley, “or do you want a chance to change the world?”