Here’s how Apple execs stack up with their Memojis

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Memoji
From corporate to cartoon, these Apple execs gave themselves Memoji facials.
Photo: Apple

If Jony Ive was going for that Wanted Poster look for his executive profile picture, he now looks like an adorable puppy thanks to Memoji.

Never has the leadership page on Apple’s website been so fun to peruse as today when executives used the new Memoji feature in iOS 12 to create the cartoonish avatars to celebrate World Emoji Day.

Today in Apple history: Steve Jobs begins his path back to the top

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Steve_Jobs_2007
This was the start of Apple's turnaround.
Photo: Ben Stanfield/Flickr CC

July 8: Today in Apple history: Steve Jobs begins his journey to Apple CEO July 8, 1997: Steve Jobs begins his path to becoming CEO of Apple, after former CEO Gil Amelio officially departs the company on the back of a massive quarterly loss. Also leaving Apple is Ellen Hancock, executive vice president of technology.

To run Apple’s day-to-day operations, CFO Fred Anderson takes over until a new chief executive can be found. Jobs, meanwhile, moves from strategic adviser to take “a more expanded role with Apple’s board and executive management team.” The turnaround has started!

Today in Apple history: Steve Jobs attempts a boardroom coup

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Jobs
Sadly for Steve, things didn't work in his favor.
Photo: Esther Dyson/Flickr CC

May 23: Today in Apple history: Steve Jobs attempts a boardroom coup May 23, 1985: Bitter about being ousted from his position running the Macintosh division, Steve Jobs attempts to stage a coup to seize control of Apple from CEO John Sculley.

The 30-year-old Apple co-founder plans to overthrow Sculley while the CEO is away on a business trip in China. Unfortunately for Jobs, he makes a critical mistake when he tries to recruit the support of Apple executive Jean-Louis Gassée, who informs Sculley of the plot.

It’s the beginning of the end for Jobs’ first tenure at Apple.

How Steve Jobs got employees to tell him what sucked about his companies

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Steve_Jobs_2007
Steve Jobs had ways of making you talk!
Photo: Ben Stanfield/Flickr CC

Would you have liked to be the person to tell Steve Jobs that something about his company sucks? If not, you may not have enjoyed the experience of working with him.

In a recent Medium post, San Francisco-based marketing pro Andy Raskin relates a story overheard from a well-known (but unnamed) CEO. The CEO described the somewhat unorthodox, but effective, way that Jobs rooted out problems at Pixar, the company he ran alongside Apple. Here’s what he did.

Today in Apple history: John Sculley brings ‘Pepsi Generation’ marketing to Apple

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john-sculley
John Sculley was Apple's third president and CEO.
Photo: Web Summit/Flickr CC

May 17: Today in Apple history: John Sculley starts as Apple CEO May 17, 1983: John Sculley takes the helm as Apple’s third president and CEO. The former Pepsi-Cola boss is short on tech experience but long on marketing, which will become increasingly important as the personal computer revolution ramps up.

Steve Jobs personally lured Sculley to Apple using one of the most famous lines in the history business. “Do you want to spend the rest of your life selling sugared water,” Jobs asked Sculley, “or do you want a chance to change the world?”

Today in Apple history: Larry Ellison calls off Apple takeover plans

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Larry Ellison
The takeover didn't happen, but it still changed Apple history.
Photo: Oracle Corporate Communications

April 29: Today in Apple history: Larry Ellison calls off Apple takeover plans April 29, 1997: Steve Jobs’ friend Larry Ellison, CEO of Oracle, calls off his bid to take over Apple.

Ellison’s plan is to reinstall Jobs, who is then just an adviser to Apple CEO Gil Amelio, as the company’s chief executive. He also wants to take Apple private again.

Today in Apple history: CFO Peter Oppenheimer retires from Apple

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Peter
Peter Oppenheimer oversaw a decade of explosive growth at Apple.
Photo: C-SPAN

March 4: Today in Apple history: Apple CFO Peter Oppenheimer retires March 4, 2014: Peter Oppenheimer, the Apple chief financial officer who presided over a decade of skyrocketing growth, steps down from the company.

After becoming Apple CFO in 2004, Oppenheimer saw the company’s valuation soar from $8.8 billion to $471 billion. Luca Maestri, Apple’s current vice president of finance, replaced Oppenheimer in this crucial position.

Today in Apple history: Gil Amelio takes over as CEO

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Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Gil Amelio was viewed as the man to save Apple.
Photo: Apple

February 2: Today in Apple history: Gil Amelio takes over as Apple CEO February 2, 1996: Apple reveals that turnaround artist Gil Amelio will take over from Michael “The Diesel” Spindler as CEO of the struggling company.

With disappointing Mac sales, the disastrous “clone Mac” strategy and a failed Sun Microsystems merger to his name, Spindler is asked to resign by the Apple board. Then Cupertino enlists supposed corporate miracle worker Amelio for the job.

Unfortunately, he turns out to be no better than Spindler.

Today in Apple history: Tim Cook becomes Apple’s chief operating officer

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Cook
Tim Cook was on his way to the top spot at Apple.
Photo: Jim Merithew/Cult of Mac

October 14: Today in Apple history October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.

“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.

10 things we learned from Tim Cook’s most revealing interview yet

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Tim Cook
Tim Cook had a lot to say.
Photo: Jim Merithew/Cult of Mac

Due to Apple’s secrecy, and the company’s marketing-driven need to stay “on message,” interviews with senior execs can often be frustratingly free of revelations. That’s not the case with the recent in-depth interview the Washington Post did with CEO Tim Cook, however.

Here are the 10 most interesting tidbits we learned from Cook’s most revealing chat yet.