Today in Apple history: CFO Peter Oppenheimer retires from Apple

By

Peter
Peter Oppenheimer oversaw a decade of explosive growth at Apple.
Photo: C-SPAN

March 4: Today in Apple history: Apple CFO Peter Oppenheimer retires March 4, 2014: Peter Oppenheimer, the Apple chief financial officer who presided over a decade of skyrocketing growth, steps down from the company.

After becoming Apple CFO in 2004, Oppenheimer saw the company’s valuation soar from $8.8 billion to $471 billion. Luca Maestri, current Apple senior vice president and chief financial officer, replaced Oppenheimer in this crucial position.

Today in Apple history: Massive layoffs clear out Apple’s ‘bozo explosion’

By

logo
This was one of the worst (and one of the most significant) days in Apple history.
Photo: Bonhams

February 25 Today in Apple history: Apple layoffs: Black Wednesday clears out the 'bozo explosion' February 25, 1981: Apple CEO Michael Scott oversees a mass firing of employees, then holds a massive party.

“I used to say that when being CEO at Apple wasn’t fun anymore, I’d quit,” he tells a crowd of Apple staffers. “But now I’ve changed my mind — when being CEO isn’t fun anymore, I’ll just fire people until it is fun again.” For many people at Apple, the day is the worst in company history — and an early sign that the fun startup culture of the early days are gone forever.

Today in Apple history: Gil Amelio takes over as CEO

By

Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Gil Amelio was viewed as the man to save Apple.
Photo: Apple

February 2: Today in Apple history: Gil Amelio takes over as Apple CEO February 2, 1996: Apple reveals that turnaround artist Gil Amelio will take over from Michael “The Diesel” Spindler as CEO of the struggling company.

With disappointing Mac sales, the disastrous “clone Mac” strategy and a failed Sun Microsystems merger to his name, Spindler is asked to resign by the Apple board. Then Cupertino enlists supposed corporate miracle-worker Amelio for the job.

Unfortunately, he turns out to be no better than Spindler.

Today in Apple history: ‘The Diesel’ becomes Apple COO

By

Apple CEO Michael Spindler headed the company during trying times in the 1990s.
Michael Spindler's COO promotion put him on the path to being named future chief executive.
Image: Ste Smith/Cult of Mac

January 29: Today in Apple history: Michael H. Spindler, aka 'The Diesel,' is named new Apple COO January 29, 1990: Apple CEO John Sculley appoints Michael H. Spindler as the company’s new chief operating officer.

Nicknamed “The Diesel” on account of his work ethic, Spindler’s new job continues his upward trajectory at Apple. Three years later, he will become CEO.

Top Apple engineer moves to mysterious new project

By

What is top Apple hardware engineer Dan Riccio up to now?
What is top Apple hardware engineer Dan Riccio up to now?
Photo: Apple

Dan Riccio, one of Apple’s top designers, is moving to a mysterious new role in Cupertino.

After joining Apple in 1998, Riccio worked on loads of groundbreaking products, from the first iMac to last year’s AirPods Max and the M1-powered Macs. Now, he’s become Apple’s “vice president of engineering.”

Going forward, Riccio says he will be “focusing all my time and energy at Apple on creating something new and wonderful that I couldn’t be more excited about,” according to a press release Monday.

Apple’s autonomous car unit gets a new driver

By

The Apple Car won‘t look anything like this. At all.
The Apple autonomous vehicle project is now part of the company’s AI division.
Illustration: Cult of Mac

Apple’s self-driving car division is reportedly on the move, but not in the usual way. The project has been transferred into Apple’s artificial intelligence division.

The reorg comes at the retirement of Bob Mansfield, who’d been managing the company’s not-so-secret autonomous vehicle development.

Today in Apple history: Turnaround artist Gil Amelio joins Apple’s board

By

Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Photo: Apple

November 9: Today in Apple history: Gil Amelio joins Apple board of directors November 9, 1994: Gil Amelio, a businessman with a reputation as a talented turnaround artist, joins Apple’s board.

Coming off his impressive revitalization of National Semiconductor and Rockwell International, Amelio’s appointment at Apple sparks widespread celebration. Many Apple watchers think his arrival means the company’s dark days are over. Sadly, Amelio’s turnaround tricks won’t work in Cupertino.

Today in Apple history: Scott Forstall gets forced out of Apple

By

Forstall
The disastrous Apple Maps showed Scott Forstall the way out of Cupertino.
Photo: Apple

October 29: Today in Apple history: Scott Forstall gets forced out of Apple after disastrous Apple Maps launch October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is ousted from the company after the disastrous Apple Maps launch.

Apple divvies up the roles previously handled by Forstall, who once seemed on a path to the top, among other high-level execs. Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.

Today in Apple history: John Sculley bids Apple a $10 million farewell

By

Former Apple CEO John Sculley talks at Web Summit 2015 in Dublin, Ireland.
After Steve Jobs and Tim Cook, John Sculley is Apple's most memorable CEO.
Photo: Web Summit/Flickr CC

October 15: Today in Apple history: CEO John Sculley forced out of Apple October 15, 1993: John Sculley, the CEO responsible for forcing Steve Jobs out of Apple, is forced to leave the company himself.

Following a terrible quarter, in which the company posted a 97% drop in earnings, Sculley steps down as Apple chairman. He takes $1 million in severance pay, a one-year consulting fee of $750,000, a commitment from Apple to buy his $4 million mansion and $2 million Lear jet, and $2.4 million in stock options. Total take: around $10 million.

Today in Apple history: Tim Cook becomes Apple’s chief operating officer

By

Cook
Tim Cook was on his way to the top spot at Apple.
Photo: Jim Merithew/Cult of Mac

October 14: Today in Apple history October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.

“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.