Today in Apple history: Steve Jobs begins his path back to the top

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This marked the start of Apple's turnaround.
Photo: Ben Stanfield/Flickr CC

July 8: Today in Apple history: Steve Jobs begins his journey to Apple CEO July 8, 1997: Steve Jobs begins his path to becoming chief executive officer of Apple, after former CEO Gil Amelio departs the company on the back of a massive quarterly loss. Also leaving Apple is Ellen Hancock, executive vice president of technology.

To run Apple’s day-to-day operations, CFO Fred Anderson takes over until a new CEO can be found. Jobs, meanwhile, moves from strategic adviser to take “a more expanded role with Apple’s board and executive management team.” The turnaround has started!

Does being gay make Tim Cook a better CEO?

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Apple CEO Tim Cook calls being gay
Tim Cook calls being gay "God's greatest gift."
Photo: thierry ehrmann/Flickr CC

Since he came out as gay eight years ago, Apple CEO Tim Cook has led the company through the most successful period in its history. Cook once said he wanted to prove you can “be gay and still go on and do some big jobs in life.” He’s certainly done that.

But maybe there’s more to this story than overcoming prejudice. In 2018, Cook told CNN that being gay is “God’s greatest gift to me.” Far from a disadvantage, could being gay actually be an instrumental part of his success?

As a gay man myself, Cook has always been an inspiration for me. So to celebrate Pride Month, here’s why I think being gay made him a better CEO.

Apple could be cashing into cryptocurrency

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Apple could be cashing into cryptocurrency
Apple is exploring alternative payment systems, and the magic word “cryptocurrency” came up.
Photo: Apple/Cult of Mac

A job opening at Apple for an “Alternative Payments” business manager set off a wave of speculation that the iPhone-maker is getting into cryptocurrency.

It’s apparently a change of heart by CEO Tim Cook, who’s on the record as being opposed to privately controlled currencies.

Today in Apple history: Steve Jobs attempts a boardroom coup

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Jobs
Sadly for Steve, things didn't work in his favor.
Photo: Esther Dyson/Flickr CC

May 23: Today in Apple history: Steve Jobs attempts a boardroom coup May 23, 1985: Bitter about being ousted from his position running the Macintosh division, Steve Jobs attempts to stage a coup to seize control of Apple from CEO John Sculley.

The 30-year-old Apple co-founder plans to overthrow Sculley while the CEO is away on a business trip in China. Unfortunately for Jobs, he makes a critical mistake when he tries to recruit the support of Apple executive Jean-Louis Gassée, who informs Sculley of the plot.

It’s the beginning of the end for Jobs’ first tenure at Apple.

Today in Apple history: John Sculley brings ‘Pepsi Generation’ marketing to Apple

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John Sculley was Apple's third president and CEO.
Photo: Web Summit/Flickr CC

May 17: Today in Apple history: John Sculley starts as Apple CEO May 17, 1983: John Sculley takes the helm as Apple’s third president and CEO. The former Pepsi-Cola boss is short on tech experience but long on marketing and using seo for woocommerce, which will become increasingly important as the personal computer revolution ramps up.

Steve Jobs personally lured Sculley to Apple using one of the most famous lines in the history business. “Do you want to spend the rest of your life selling sugared water,” Jobs asked Sculley, “or do you want a chance to change the world?”

Ex-HTC design chief works on next-gen Beats headphones

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Apple Beats PowerBeats in red
A new head of design means Apple will offer plenty more headphones to follow these Beats PowerBeats.
Photo: Apple

The reports of Beats’ death are (reportedly) greatly exaggerated. Rather than phasing out the brand, as had been rumored, Apple put Scott Croyle, the former head of product design at phone-maker HTC, in charge of crafting new Beats headphones, according to an unconfirmed report.

Today in Apple history: Larry Ellison calls off Apple takeover plans

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Larry Ellison
The takeover didn't happen, but it still changed Apple history.
Photo: Oracle Corporate Communications

April 29: Today in Apple history: Larry Ellison calls off Apple takeover plans April 29, 1997: Steve Jobs’ friend Larry Ellison, CEO of Oracle, calls off his bid to take over Apple.

Ellison’s plan is to reinstall Jobs, who is then just an adviser to Apple CEO Gil Amelio, as the company’s chief executive. He also wants to take Apple private again.

Today in Apple history: Newton boss departs as device struggles

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The Newton MessagePad looks gigantic next to an iPhone.
The Newton MessagePad did not become the immediate hit Apple desired.
Photo: Blake Patterson/Wikipedia CC

April 19 April 19, 1994: The executive in charge of Apple’s revolutionary new product line, the Newton MessagePad, parts ways with Apple.

“We can’t say whether he fell or was pushed,” says an Apple spokesman. Reports suggest that the departing Gaston Bastiaens, general manager of Apple’s personal interactive electronics division, is leaving due to his failure to make the Newton a financial success.

Today in Apple history: Apple co-founder quits and cashes in his stake for $800

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Ron Wayne: today, and when he co-founded Apple in 1976
Ron Wayne today and when he co-founded Apple in 1976.
Photo: Ron Wayne

April 12: Today in Apple history: Apple co-founder Ron Wayne quits and cashes in his stake for $800 April 12, 1976: Apple’s third co-founder, a former Atari colleague of Steve Wozniak’s named Ron Wayne, cashes in his Apple shares for just $800.

Wayne, who owns a 10 percent stake in the company, throws in the towel after worrying that he doesn’t have the time or energy to properly invest in Apple. He later receives an extra $1,500 check to seal the deal. When he cashes it, he loses out on an investment worth billions.

Today in Apple history: John Sculley takes over as Apple CEO

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Former Apple CEO John Sculley talks at Web Summit 2015 in Dublin, Ireland.
John Sculley goes from pushing Pepsi to running Apple.
Photo: Web Summit/Flickr CC

April 8: Today in Apple history: John Sculley takes over as Apple CEO April 8, 1983: John Sculley, former president of PepsiCo, takes charge as Apple’s third CEO.

Despite a total lack of experience selling tech products, Sculley is lured to Apple by Steve Jobs himself. The Apple co-founder famously pitched the Pepsi exec with the line, “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”