October 3, 1994: Apple CEO Michael Spindler reassures the world that Apple “is not a lame-duck company.”
Why would anyone suspect that it is? The answer lies in collapsing Mac sales, massive layoffs and Apple’s $188 million quarterly loss. At 15 months into his stint as CEO, Spindler wants to reassure everyone that the worst is over.
Sadly, things will decline further before they start to turn around.
September 16, 1985 and 1997: Twice on this day, Apple co-founder Steve Jobs makes significant moves with regard to his career at the company. In 1985, he leaves Apple after a failed boardroom coup. Then, a little more than a decade later, he officially returns to Apple as its new interim CEO.
In terms of the emotions associated with those historic occasions, it’s hard to think of two more polarizing days in Jobs’ life.
August 24, 2011: With his health worsening, a cancer-stricken Steve Jobs resigns from his role leading Apple. Tim Cook assumes the role of Apple’s seventh CEO.
“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” Jobs writes in his retirement letter to the Apple board. “Unfortunately that day has come.”
Jeff Williams, Apple’s chief operating officer in charge of the company’s global operations since 2010, will retire later this year. Even before then, though, his position will be filled by Sabih Khan, who currently serves as senior vice president of operations.
Apple described the move as “a long-planned succession” in a press release on Tuesday. The move certainly ends years of speculation that Williams would someday take Tim Cook’s place as Apple CEO.
July 8, 1997: Steve Jobs begins his path to becoming chief executive officer of Apple, after former CEO Gil Amelio departs the company following a massive quarterly loss. Also leaving Apple is Ellen Hancock, executive vice president of technology.
To run Apple’s day-to-day operations, CFO Fred Anderson takes over until a new CEO can be found. Jobs, meanwhile, moves from strategic adviser to take “a more expanded role with Apple’s board and executive management team,” according to CNN Money.
Cupertino’s turnaround has started!
July 6, 1997: Following a massive quarterly loss for Apple, board member Edgar S. Woolard Jr. calls CEO Gil Amelio and informs him that he needs to step down. “You’ve done a lot to help the company, but the sales haven’t rebounded,” Woolard says.
Steve Jobs, who recently returned to the company he co-founded, denies being responsible for Amelio’s ouster. However, the move results in Jobs becoming Apple CEO for the first time. Now it’s time for a real turnaround!
An Apple reorganization reportedly brings new management to the team struggling to develop an AI-enhanced version of Siri. Apple apparently tapped Mike Rockwell, an exec with one successful Apple product launch already under his belt, to shepherd the promised Siri upgrade.
Clearly, the goal is to accelerate a project that’s been significantly delayed — and has become a major embarrassment for Apple.
The head of the team developing the promised AI-enhanced Siri had to admit the recent decision to significantly delay the release gave Apple’s reputation a major black eye, according to a report published Friday.
Robby Walker, Apple’s senior director of Siri and information intelligence, reportedly called the delay “ugly” during a recent all-hands meeting with his team. He gave an update on how close Apple is to having the technology ready, but couldn’t promise when it will ship. At present, the “smarter” Siri reportedly still fails to work correctly a significant percentage of the time.
Apple just appointed seasoned executive Kim Vorrath to spearhead improvements to its artificial intelligence capabilities and Siri virtual assistant, signaling renewed focus on competing with AI leaders like OpenAI and Anthropic, according to a new report Friday.
November 9, 1994: Gil Amelio, a businessman with a reputation as a talented turnaround artist, joins Apple’s board.
Coming off his impressive revitalization of two other tech companies, National Semiconductor and Rockwell International, Amelio’s appointment at Apple sparks widespread celebration. Many Apple watchers think his arrival means the company’s dark days are over. Sadly, Amelio’s turnaround tricks won’t work in Cupertino.
DJ Novotney first started at Apple in June 1999, and now he’s been lured away by electric-car-maker Rivian.
Over his two decades with the company, he helped design many iconic Apple products, including iPod, iPhone, iPad and more.
This week on Cult of Mac’s podcast: Tim Cook recently said Apple has “very detailed” succession plans for when he eventually steps down as CEO. Plus, the company definitely plans to hire from within. That got us thinking … who’s next in Apple’s game of thrones?
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Carol Surface is reportedly stepping in as Apple’s new Chief People Officer, the company’s term for head of human resources.
She’s taking over part of the responsibilities of Deirdre O’Brien who was previously both the HR chief and in charge of managing Apple’s retail store business.
Apple reportedly stopped looking for a replacement industrial design chief. This is surprising, as it’s a high-profile position once held by Jony Ive, who led the team that created the iconic look of the iPhone, iMac and more.
The corporate rearrangement increases the power of Jeff Williams — Apple’s chief operating officer and possibly Tim Cook’s eventual replacement as CEO.
Accelerating work on its self-driving electric vehicle project, Apple recruited veteran Ford engineer and executive Desi Ujkashevic to join the team.
The move comes after various stalls and road bumps in Cupertino’s secretive Project Titan in recent years, including Ford luring away Apple car chief Doug Field last year.
The person responsible for overseeing the transition from Intel to Apple silicon left the company. Jeff Wilcox was Director, Mac System Architecture before his departure.
He summed up his previous role by saying he “led the transition for all Macs to Apple Silicon beginning with M1 chip.” That was one of the most important projects at Apple in recent years, though it’s one that’s wrapping up.
It’s good to be the CEO — Apple chief executive Tim Cook was paid $98.7 million in 2021. That’s a combination of a base salary, an incentive plan and other compensation, but the lion’s share is in Apple stock.
Other top Apple executives also have 8-figure annual compensation packages, if not anywhere close to Cook’s.
While Steve Jobs died 10 years ago today, he lives on as a way to criticize Apple’s current management.
In some people’s misguided memories, Jobs did no wrong. Ever. And members of this reality-challenged group — let’s call it the Church of Steve Jobs — frequently post comments on social media like, “Apple would be so much better if Steve Jobs were still in charge.”
But in reality, Jobs made plenty of mistakes. Here are some of his worst foul-ups.
Development of an Apple car just hit another speed bump. Doug Field, who’d reportedly been managing the project, just left to join the Ford Motor Company.
This is surely a blow to Apple’s secretive automotive efforts. And the company was already multiple years away from having anything to put in a showroom, according to the latest leaks.
Apple CEO Tim Cook is one of the best paid U.S. executives according to a new report. He pulled in a whopping $265 million in 2020 from his salary, bonus, and stock awards.
But that’s chump change compared to what Elon Musk made.
Since he came out as gay eight years ago, Apple CEO Tim Cook has led the company through the most successful period in its history. Cook once said he wanted to prove you can “be gay and still go on and do some big jobs in life.” He’s certainly done that.
But maybe there’s more to this story than overcoming prejudice. In 2018, Cook told CNN that being gay is “God’s greatest gift to me.” Far from a disadvantage, could being gay actually be an instrumental part of his success?
As a gay man myself, Cook has always been an inspiration for me. So to celebrate Pride Month, here’s why I think being gay made him a better CEO.
A job opening at Apple for an “Alternative Payments” business manager set off a wave of speculation that the iPhone-maker is getting into cryptocurrency.
It’s apparently a change of heart by CEO Tim Cook, who’s on the record as being opposed to privately controlled currencies.
The reports of Beats’ death are (reportedly) greatly exaggerated. Rather than phasing out the brand, as had been rumored, Apple put Scott Croyle, the former head of product design at phone-maker HTC, in charge of crafting new Beats headphones, according to an unconfirmed report.
April 29, 1997: Steve Jobs’ friend Larry Ellison, CEO of Oracle, calls off his bid to take over Apple.
Ellison’s plan is to reinstall Jobs, who is then just an adviser to Apple CEO Gil Amelio, as the company’s chief executive. He also wants to take Apple private again.
Dan Riccio, one of Apple’s top designers, is moving to a mysterious new role in Cupertino.
After joining Apple in 1998, Riccio worked on loads of groundbreaking products, from the first iMac to last year’s AirPods Max and the M1-powered Macs. Now, he’s become Apple’s “vice president of engineering.”
Going forward, Riccio says he will be “focusing all my time and energy at Apple on creating something new and wonderful that I couldn’t be more excited about,” according to a press release Monday.
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