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Today in Apple history: Gil Amelio takes over as CEO

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Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Many viewed new CEO Gil Amelio as the man to save Apple.
Photo: Apple

February 2: Today in Apple history: Gil Amelio takes over as Apple CEO February 2, 1996: Apple reveals that turnaround artist Gil Amelio will take over from Michael “The Diesel” Spindler as CEO of the struggling company.
With disappointing Mac sales, the disastrous “clone Mac” strategy and a failed Sun Microsystems merger to his name, Spindler is asked to resign by the Apple board. Then, Cupertino enlists supposed corporate miracle worker Amelio for the job.
Unfortunately, he turns out to be no more successful than Spindler in the role.

Today in Apple history: ‘The Diesel’ becomes Apple COO

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Apple CEO Michael Spindler headed the company during trying times in the 1990s.
Michael Spindler's promotion to Apple COO put him on the path to being named chief executive.
Image: Ste Smith/Cult of Mac

January 29: Today in Apple history: Michael H. Spindler, aka 'The Diesel,' is named new Apple COO January 29, 1990: Apple CEO John Sculley appoints Michael Spindler as the company’s new chief operating officer.

Nicknamed “The Diesel” on account of his work ethic, Spindler’s new job continues his upward trajectory at Apple. Three years later, he will become CEO.

John Ternus takes big step toward replacing Tim Cook as Apple CEO

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John Ternus standing in the Observatory at Apple Park
John Ternus is now reportedly managing both Apple's product design and execution.
Photo: Apple

John Ternus, Apple’s head of hardware engineering, reportedly just added an even more critical role at the company, being put in charge of design for the first time.
The intent of the change might be to give Ternus the experience needed to someday become Apple CEO.

Shakeup in Apple’s C-suite! [The CultCast]

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The CultCast logo with a photo of ex-Apple UI design chief Alan Dye and the words,
So long, Alan Dye ... have a Liquid Glass blast at Meta!
Image: Cult of Mac

This week on Cult of Mac’s podcast: With the sudden departure of Apple’s UI design chief Alan Dye — and the prompt naming of a Steve Jobs-era veteran to take his place — are we looking at a software renaissance for iPhones and Macs?

We certainly hope so!

Also on The CultCast:

  • Apple’s AI chief is out — and that could be great news!
  • In another surprise twist, Intel might make chips for Apple again.
  • And finally, it’s that time of year when we look at our Apple Music Replay stats and try not to whimper.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

Designers sound positively giddy about Apple’s new UI chief

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Fellow designers are giddy about Steve Lemay, Apple's new UI chief.
Praise for Steve Lemay pours in from current and former members of Apple's UI design team.
Photo: LinkedIn/Cult of Mac

The best people to ask about Steve Lemay, the new head of user interface design at Apple, are the people who’ve worked with him.

Spoiler alert: They seem absolutely thrilled. The word “excited” keeps coming up in their comments on the change in leadership.

Here’s what the people in a position to really know Lemay have to say about him.

Apple replaces AI chief, taps ex-Googler to fix Apple Intelligence

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Apple replaces AI chief, taps ex-Googler to fix Apple Intelligence
Apple recently found an expert with extensive AI experience to put in charge of some of its AI efforts.
AI image: Google Gemini/Cult of Mac

John Giannandrea, the man responsible for making Apple Intelligence what it is today, is out. It’s an expected change, as senior management reportedly didn’t think Giannandrea could provide the leadership needed to develop critical AI products.

Amar Subramanya, who Apple poached from Microsoft, will replace Giannandrea. Prior to his short stint at Microsoft, Subramanya spent many years at Google — most recently as head of engineering for the Gemini AI chatbot.

Apple loses major iPhone Air designer to AI startup

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iPhone Air floating in front of a fake palm tree in a beige room
It's the same designer who starred in the iPhone Air's design video.
Image: D. Griffin Jones/Cult of Mac

Abidur Chowdhury, the industrial designer who helped shape the iPhone Air, reportedly left Apple for an unnamed AI startup.

“His exit made waves internally, given his rising profile within the design team,” according to a Bloomberg report.

Apple preps for a post–Tim Cook era

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Photo of Apple CEO Tim Cook during 2025 iPhone product launch event, used to illustrate story about his possible retirement and Apple's search for its next CEO.
Will Tim Cook retire as Apple's CEO next year?
Photo: Apple

Apple’s board of directors is reportedly amping up the search for a new CEO to replace Tim Cook, possibly as early as January 2026. The board recently “intensified preparations for Cook to hand over the reins,” according to a Saturday report from the Financial Times, which says the announcement of a new Apple CEO could come alongside the company’s post-holiday earnings report.

The story cited “several people familiar with discussions inside the tech group.”

Apple reshapes health, fitness and Apple Watch leadership as Jeff Williams nears retirement

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Jeff Williams at Apple Watch launch 2020
Jeff Williams retires from Apple later this year.
Screenshot: Apple

Apple is preparing for a major internal reorganization ahead of COO Jeff Williams’ retirement later this year. As part of the rejig, Eddy Cue, Apple’s senior vice president of services, will oversee the health and fitness team.
Meanwhile, leadership of the watchOS division will move to Craig Federighi, Apple’s head of software engineering.

Jeff Williams steps down as Apple COO

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Apple COO Jeff Williams
Apple COO Jeff Williams announced his retirement on Tuesday.
Photo: Apple

Jeff Williams, Apple’s chief operating officer in charge of the company’s global operations since 2010, will retire later this year. Even before then, though, his position will be filled by Sabih Khan, who currently serves as senior vice president of operations.

Apple described the move as “a long-planned succession” in a press release on Tuesday. The move certainly ends years of speculation that Williams would someday take Tim Cook’s place as Apple CEO.

New Siri boss tasked with turning around floundering AI upgrade [Updated]

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Siri management shakeup
The new head of Siri development has one job: make it stink less.
AI image: ChatGPT/Cult of Mac

An Apple reorganization reportedly brings new management to the team struggling to develop an AI-enhanced version of Siri. Apple apparently tapped Mike Rockwell, an exec with one successful Apple product launch already under his belt, to shepherd the promised Siri upgrade.

Clearly, the goal is to accelerate a project that’s been significantly delayed — and has become a major embarrassment for Apple.

Nobody’s getting fired over Apple’s Siri debacle … yet

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AI-generated image of a circuit board with an Apple logo, and he words,
An Apple executive admits that delaying the AI-enhanced Siri is an embarrassment.
AI image: Midjourney/Cult of Mac

The head of the team developing the promised AI-enhanced Siri had to admit the recent decision to significantly delay the release gave Apple’s reputation a major black eye, according to a report published Friday.

Robby Walker, Apple’s senior director of Siri and information intelligence, reportedly called the delay “ugly” during a recent all-hands meeting with his team. He gave an update on how close Apple is to having the technology ready, but couldn’t promise when it will ship. At present, the “smarter” Siri reportedly still fails to work correctly a significant percentage of the time.

Apple pulls out the big guns to fix Siri and Apple Intelligence

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Apple taps software veteran to fix Siri and Apple Intelligence
At some point Siri will be smarter (really!), Apple implies with its latest move.
Photo: Cult of Mac/Nadezhda Moryak

Apple just appointed seasoned executive Kim Vorrath to spearhead improvements to its artificial intelligence capabilities and Siri virtual assistant, signaling renewed focus on competing with AI leaders like OpenAI and Anthropic, according to a new report Friday.

Today in Apple history: Turnaround artist Gil Amelio joins Apple’s board

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Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Photo: Apple

November 9: Today in Apple history: Gil Amelio joins Apple board of directors November 9, 1994: Gil Amelio, a businessman with a reputation as a talented turnaround artist, joins Apple’s board.

Coming off his impressive revitalization of two other tech companies, National Semiconductor and Rockwell International, Amelio’s appointment at Apple sparks widespread celebration. Many Apple watchers think his arrival means the company’s dark days are over. Sadly, Amelio’s turnaround tricks won’t work in Cupertino.

20-year veteran Apple VP of Engineering departs

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DJ Novotney, former Apple VP of Engineering, is headed off to EV-maker Rivian.
DJ Novotney, former Apple VP of Engineering, is headed off to EV-maker Rivian.
Photo: LinkedIn

DJ Novotney first started at Apple in June 1999, and now he’s been lured away by electric-car-maker Rivian.

Over his two decades  with the company, he helped design many iconic Apple products, including iPod, iPhone, iPad and more.

Who will lead Apple when Tim Cook steps down? [The CultCast]

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Who will take over when Tim Cook finally steps down as Apple CEO? Apparently, he has some ideas.
Who will take over when Tim Cook finally steps down as Apple CEO? Apparently, he has some ideas.
Image: Cult of Mac

This week on Cult of Mac’s podcast: Tim Cook recently said Apple has “very detailed” succession plans for when he eventually steps down as CEO. Plus, the company definitely plans to hire from within. That got us thinking … who’s next in Apple’s game of thrones?

Also on The CultCast:

  • OLED screens might come to iPad Air and iPad mini somewhat soonish.
  • Europe’s busybody technocrats have some more grand plans for Apple and other manufacturers. We’ve got mixed emotions.
  • Sonos reportedly wants to take on Apple TV and AirPods Max with rival products.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Apple hires new head of HR

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Apple hires new head of HR
Say hello to Carol Surface, the new Apple Chief People Officer.
Photo: Medtronic

Carol Surface is reportedly stepping in as Apple’s new Chief People Officer, the company’s term for head of human resources.

She’s taking over part of the responsibilities of Deirdre O’Brien who was previously both the HR chief and in charge of managing Apple’s retail store business.

Who will be Apple’s next Jony Ive? Nobody, apparently.

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A MacBook Air with ominous red lighting and a giant white question mark.
Apple apparently does not plan to replace departing industrial design chief Evans Hankey.
Photo: Adrian Regeci/Unsplash License

Apple reportedly stopped looking for a replacement industrial design chief. This is surprising, as it’s a high-profile position once held by Jony Ive, who led the team that created the iconic look of the iPhone, iMac and more.

The corporate rearrangement increases the power of Jeff Williams — Apple’s chief operating officer and possibly Tim Cook’s eventual replacement as CEO.

Cupertino recruits veteran Ford exec for Apple car team

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Ford took the Apple Car chief, now Cupertino takes another veteran leader from Ford.
Ford took the Apple car chief, now Cupertino takes another veteran leader from Ford.
Photo: Peter Trones/Unsplash License

Accelerating work on its self-driving electric vehicle project, Apple recruited veteran Ford engineer and executive Desi Ujkashevic to join the team.

The move comes after various stalls and road bumps in Cupertino’s secretive Project Titan in recent years, including Ford luring away Apple car chief Doug Field last year.

Apple loses head of Mac chip design to Intel

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Apple M1 chip
Someone who lead the switch to the M series of processors jumped ship to Intel.
Photo: Apple

The person responsible for overseeing the transition from Intel to Apple silicon left the company. Jeff Wilcox was Director, Mac System Architecture before his departure.

He summed up his previous role by saying he “led the transition for all Macs to Apple Silicon beginning with M1 chip.” That was one of the most important projects at Apple in recent years, though it’s one that’s wrapping up.

Huge stock award lets Apple CEO Tim Cook pull in cool $98.7 million in 2021

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Tim Cook earnings apple
Tim Cook’s compensation package for 2021 is more than 6x what it was in the previous year.
Illustration: Ste Smith/Cult of Mac

It’s good to be the CEO — Apple chief executive Tim Cook was paid $98.7 million in 2021. That’s a combination of a base salary, an incentive plan and other compensation, but the lion’s share is in Apple stock.

Other top Apple executives also have 8-figure annual compensation packages, if not anywhere close to Cook’s.

Let’s close the doors on the Church of Steve Jobs

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Let’s close the doors on the Church of Steve Jobs
Steve Jobs was brilliant but let’s stop making him the patron saint of computing.
Photo: Cult of Mac/acaben/Flickr CC

While Steve Jobs died 10 years ago today, he lives on as a way to criticize Apple’s current management.

In some people’s misguided memories, Jobs did no wrong. Ever. And members of this reality-challenged group — let’s call it the Church of Steve Jobs — frequently post comments on social media like, “Apple would be so much better if Steve Jobs were still in charge.”

But in reality, Jobs made plenty of mistakes. Here are some of his worst foul-ups.

Top Apple car exec hits off-ramp, heads for Detroit instead

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That's the signpost up ahead - your next stop, the Apple Car. The Apple Car is way down the highway. But Apple has the pedal to the metal.
The man reportedly running Apple car development has taken an exit.
Photo illustration: Cult of Mac/Wikipedia CC

Development of an Apple car just hit another speed bump. Doug Field, who’d reportedly been managing the project, just left to join the Ford Motor Company.

This is surely a blow to Apple’s secretive automotive efforts. And the company was already multiple years away from having anything to put in a showroom, according to the latest leaks.

Tim Cook netted a cool $265 million from Apple in 2020

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Tim Cook earnings apple
Tim Cook is in 8th place on Bloomberg‘s list of highest paid CEOs and executives.
Illustration: Ste Smith/Cult of Mac

Apple CEO Tim Cook is one of the best paid U.S. executives according to a new report. He pulled in a whopping $265 million in 2020 from his salary, bonus, and stock awards.

But that’s chump change compared to what Elon Musk made.

Does being gay make Tim Cook a better CEO?

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Apple CEO Tim Cook calls being gay
Tim Cook calls being gay "God's greatest gift."
Photo: thierry ehrmann/Flickr CC

Since he came out as gay eight years ago, Apple CEO Tim Cook has led the company through the most successful period in its history. Cook once said he wanted to prove you can “be gay and still go on and do some big jobs in life.” He’s certainly done that.

But maybe there’s more to this story than overcoming prejudice. In 2018, Cook told CNN that being gay is “God’s greatest gift to me.” Far from a disadvantage, could being gay actually be an instrumental part of his success?

As a gay man myself, Cook has always been an inspiration for me. So to celebrate Pride Month, here’s why I think being gay made him a better CEO.