From Apple TV+ to Apple Arcade, Cupertino’s new services fail to bring in big money

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Apple services may not be bringing in the cash, Bloomberg says.
Photo: Charlie Sorrel/Cult of Mac

As Apple’s services division grows in importance, the company’s newest services — Apple TV+, Apple Arcade, Apple News+ and Apple Card — are failing to bring in significant revenue, according to a new report.

Bloomberg‘s Mark Gurman writes that, while services likely will increase yet again when Apple announces its Q3 earnings this week, most of these gains will come from older services like the App Store.

New Apple Card customers get free $50 if they use their card to pay for Apple services

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Apple Card’s ‘elite card’ status is hitting retailers in the wallet
Here's how you can claim your free $50.
Photo: Apple

Apple is giving out a free $50 to any new Apple Card users who use their fancy credit card to sign up to an Apple subscription service like Apple Music, Apple News+ or Apple TV+, or to spend money in the App Store.

The sign-up deal runs through the end of July. It applies to customers who are spending money on one of Apple’s services using their Apple-branded credit card for the first time.

Apple Card users can defer July payments if pinched by COVID-19

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Even Apple Card charges interest.
Cardholders might be able to defer their July Apple Card payment without accruing interest.
Photo: Apple/Cult of Mac

The novel coronavirus continues to hurt the U.S. economy, with unemployment about 13%. With so many out of work, or earning far less than they usually do, Apple and Goldman Sachs are offering to let people people struggling financially because of the COVID-19 pandemic skip their July Apple Card payment without being hit with interest fees.

Apple expands 0% Apple Card financing to Mac, iPad, AirPods, and more

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Apple Card is underwritten by Goldman Sachs.
Good news ahead of WWDC!
Photo: Apple

Apple has expanded its 0% Apple Card financing option for products, including the Mac, iPad, AirPods Pro, AirPods, and Apple Pencil. (No Apple Watch, though!)

The company previously launched a 0% Apple Card financing option for iPhone in December. However, this is the first time that Apple has expanded this to cover other Apple products. Tim Cook suggested that Apple would be expanding the program during Apple’s most recent earnings call.

Apple Card users could get interest-free payment plans for iPad, Mac

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Apple Card
Apple hopes the service will boost sales.
Photo: Apple

Apple Card users could soon be offered interest-free payment plans for iPad, Mac, AirPods, and more, one report claims.

Sources say Apple is planning to roll out the new service, which will make many of its pricey products more accessible, in the coming weeks. Users will be able to spread the cost of their purchase over as many as 12 months.