Apple built its world-dominating status by being brave. Not only did it create hit products, but it never worried about “cannibalizing” existing products to make way for the future.
Will that same strategy hold true at a time when Apple’s dominance is faltering? If the company is going to thrive through the next wave of tech, it’s going to take a whole lot of Dutch Cupertino courage.
February 19, 1981: Jef Raskin, creator of the Macintosh project, sends a memo to Apple CEO Mike Scott, listing his many complaints about working with Steve Jobs.
September 18, 1989: Steve Jobs’ company NeXT Inc. ships version 1.0 of NeXTStep, its object-oriented, multitasking operating system.